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General Motors U.S. Sales Increase 7.5 Percent To 275,552 Units In August 2017

General Motors reported 275,552 new vehicle deliveries in August 2017 for the U.S. market, a 7.5 percent increase compared to August 2016 sales. Sales increased at Chevrolet and GMC and decreased at Buick and Cadillac.

“We had a very strong month, and grew our retail and commercial fleet business on the strength of robust crossover sales at all four of our brands,” said Kurt McNeil, U.S. vice president of Sales Operations. “But our focus is on the unfolding crisis in Texas and what we can do to help our customers, employees, dealers and everyone else impacted by the flooding.”

GM continues to focus on crossovers, a segment that is growing in volume and also carries higher margins. By the end of 2017, GM will offer customers the U.S. industry’s newest and broadest lineup of crossovers, including the 2018 Chevy Equinox2018 GMC Terrain2018 Chevrolet Traverse, and 2018 Buick Enclave along with the Buick Regal TourX ruggedized wagon.

“Hurricane Harvey did have an adverse effect on deliveries during the last week of August for every automaker but the key U.S. economic fundamentals remain supportive of strong vehicle sales,” said Mustafa Mohatarem, GM chief economist. “With the U.S. economy strengthening, we anticipate retail sales will be strong for the foreseeable future.”

Sales Summary - August 2017 - General Motors - USA

SalesSales Mix
Total275,552256,429+7.5%+19,123100.0%100.0%
Sale TypeAugust 2017August 2016August 2017 / August 2016August 2017 - August 2016August 2017August 2016
Retail221,778212,915+4.2%+8,86380.5%83.0%
Fleet53,77443,514+23.6%+10,26019.5%17.0%

GM U.S. August 2017 Sales Notes

General Motors sales overview:

Sale types:

  • Total sales volume increased 7.5 percent to 275,552 vehicles or 19,123 units:
    • Chevrolet cumulative sales increased 11.4 percent to 196,007 units
    • GMC cumulative sales increased 12.4 percent to 47,718 units
    • Buick cumulative sales decreased 22.5 percent to 16,811 units
    • Cadillac cumulative sales decreased 8.1 percent to 15,016 units
  • Retail sales volume increased 4.2 percent or 8,863 vehicles to 221,778 units, representing 80.5 percent of total August 2017 sales compared to 83.0 percent in August 2016:
    • Chevrolet retail sales increased 5.9 percent to 151,137 units, representing its best August retail sales since 2004 and best August crossover month ever
    • GMC retail sales increased 7.0 percent to 41,868 units
    • Buick retail sales decreased 2 percent to 16,781 units
    • Cadillac retail sales decreased 14.3 percent to 11,992 units
    • The company estimates that it gained more than one-half point of retail market share in August
  • Fleet sales volume increased 23.6 percent or 10,260 vehicles to 53,774 units, accounting for 19.5 percent of total August 2017 sales compared to 17.0 percent in August 2016:
    • Commercial fleet deliveries were up 19 percent, and the company has gained domestic Commercial market share for 13 consecutive months
    • In the first eight months of the year, GM has the lowest daily rental mix of any full-line automaker at about 8 percent of total sales
    • GM remains on track to decrease daily rental sales by 50,000 units in 2017

Average Transaction Prices (ATPs) & Incentive Spending:

  • GM’s August incentive spending as a percentage of average transaction prices (ATP) was 13.9 percent, which is in line with domestic competitors.

Inventory:

  • August month-end inventory was 893,056 units for an 88-day supply, representing:
    • A decrease of 46,775 units from the 939,831 units at the end of July 2017
    • A decrease of 16 days from the 104 days supply at the end of July 2017
    • An increase of 164,843 units from the 728,213 units at the end of August 2016
    • An increase of 14 days from the 74 days supply at the end of August 2016
  • GM is on track to meet its inventory target, which is to end the year with stocks at or below last year’s level of about 850,000 vehicles, with fewer cars and more trucks, crossovers and utilities in the mix.
  • The automaker will continue to monitor the marketplace and will make additional production adjustments if needed

SAAR:

Chevrolet sales increased 11.4 percent to 196,007 units:

Cadillac sales decreased 8.1 percent to 15,016 units:

Buick sales decreased 22.5 percent to 16,811 units:

GMC sales increased 12.4 percent to 47,718 units:

  • GMC Acadia sales increased 55.66 percent to 9,497 units, representing the 12th consecutive month of sales growth for the model; retail sales increased 36 percent in August
  • GMC Canyon sales decreased 19.77 percent to 2,698 units
  • GMC Savana sales increased 169.94 percent to 1,868 units
  • GMC Sierra sales decreased 1.28 percent to 17,254 units; retail sales of Sierra Crew Cab increased 21 percent
  • GMC Terrain sales increased 53.53 percent to 9,218 units; retail sales increased 66 percent
  • GMC Yukon sales decreased 16.62 percent to 4,439 units
  • GMC Yukon XL sales decreased 21.1 percent to 2,744 units
  • GMC ATPs hit a year-to-date record of $43,400, thanks the best-ever mix of Denali models

Sales Results - August 2017 - USA - Chevrolet

MODELAUG 2017 / AUG 2016AUGUST 2017AUGUST 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
BOLT EV* 2,107**11,670 *
CAMARO-10.47% 5,0175,604-3.46%46,297 47,958
CAPRICE+757.14% 607-28.80%393 552
COLORADO+10.97% 10,2569,242+3.01%71,763 69,664
COMMERCIAL TRUCK* 637**5,471 *
CORVETTE-42.93% 1,7483,063-12.59%17,385 19,890
CRUZE-26.15% 16,50022,342+9.10%133,966 122,796
EQUINOX+84.93% 28,24515,273+16.88%185,223 158,475
EXPRESS+4.22% 6,9406,659+7.32%47,314 44,088
IMPALA+66.29% 9,4525,684-34.75%43,796 67,119
MALIBU+35.89% 22,72516,723-21.29%117,173 148,868
SILVERADO+3.89% 54,44852,408-4.42%363,354 380,176
SONIC-47.09% 2,1814,122-39.10%22,691 37,258
SPARK-36.86% 1,8552,938-53.54%11,827 25,458
SS+1,521.43% 22714+30.82%2,810 2,148
SUBURBAN-16.73% 4,7775,737-1.88%33,072 33,707
TAHOE-5.04% 7,8798,297-0.40%59,712 59,949
TRAVERSE+34.72% 11,3378,415-1.66%76,921 78,220
TRAX+16.78% 8,1716,997+13.28%51,654 45,598
VOLT-30.56% 1,4452,081-2.80%13,895 14,295
CHEVROLET TOTAL+11.39% 196,007175,965-3.33%1,316,391 1,361,675

Sales Results - August 2017 - USA - Cadillac

MODELAUG 2017 / AUG 2016AUGUST 2017AUGUST 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
ATS-59.14% 1,0122,477-37.34%8,998 14,360
CT6-31.08% 8561,242+76.46%7,143 4,048
CTS-15.85% 1,2001,426-33.82%7,045 10,645
ELR-83.33% 16-96.71%17 517
ESCALADE-3.43% 1,8031,867-2.32%13,708 14,034
ESCALADE ESV+1.79% 1,1911,170+2.12%9,092 8,903
SRX-99.48% 5965-99.29%152 21,346
XT5+46.80% 7,2364,929+148.93%42,538 17,088
XTS-24.38% 1,7122,264-25.85%9,623 12,977
CADILLAC TOTAL-8.14% 15,01616,346-5.39%98,316 103,918

Sales Results - August 2017 - USA - Buick

MODELAUG 2017 / AUG 2016AUGUST 2017AUGUST 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
CASCADA-41.48% 364622-20.37%4,241 5,326
ENCLAVE-27.95% 3,7665,227-25.35%27,420 36,730
ENCORE+31.47% 7,6825,843+14.87%56,501 49,187
ENVISION+78.05% 2,7261,531+528.81%28,158 4,478
LACROSSE-25.03% 1,1981,598-18.90%14,534 17,920
REGAL-57.73% 9322,205-39.79%8,288 13,765
VERANO-96.93% 1434,652-81.57%3,951 21,439
BUICK TOTAL-22.45% 16,81121,678-3.86%143,093 148,845

Sales Results - August 2017 - USA - GMC

MODELAUG 2017 / AUG 2016AUGUST 2017AUGUST 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
ACADIA+55.66% 9,4976,101+45.36%75,214 51,745
CANYON-19.77% 2,6983,363-16.12%20,347 24,257
SAVANA+169.94% 1,868692+60.59%20,703 12,892
SIERRA-1.28% 17,25417,478-6.83%136,370 146,372
TERRAIN+53.53% 9,2186,004-8.15%57,181 62,256
YUKON-16.62% 4,4395,324-5.64%28,336 30,029
YUKON XL-21.10% 2,7443,478-2.23%20,154 20,613
GMC TOTAL+12.44% 47,71842,440+2.91%358,305 348,164

Sales Results - August 2017 - USA - GM Totals

BRANDAUG 2017 / AUG 2016AUGUST 2017AUGUST 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
CHEVROLET TOTAL+11.39% 196,007175,965-3.33%1,316,391 1,361,675
CADILLAC TOTAL-8.14% 15,01616,346-5.39%98,316 103,918
BUICK TOTAL-22.45% 16,81121,678-3.86%143,093 148,845
GMC TOTAL+12.44% 47,71842,440+2.91%358,305 348,164
GM USA TOTAL+7.46% 275,552256,429-2.37%1,916,105 1,962,602

In the first eight months of 2017, General Motors U.S. sales decreased 2.4 percent to 1,916,105 vehicles. Retail sales during the same time frame decreased 1.8 percent to 1,557,043 units.

About The Numbers

  • All percent change figures compared to GM August 2016 sales, except as noted
  • There were 27 selling days in August 2017 and 26 selling days in August 2016
  • Starting in September 2016, GM began reporting sales of the Chevrolet City Express and Low Cab Forward on a single line entitled Commercial Truck

Further Reading & Sales Reporting

GM Authority Executive Editor with a passion for business strategy and fast cars.

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