GM Authority has learned that General Motors has filed to trademark the GM Energy name for use in conjunction with new EV chargers.
The trademark was filed on October 12th, 2023 with the United States Patent and Trademark Office (USPTO), and is assigned serial number 98221419. The application carries a Goods and Services description of “Battery chargers for electric vehicles.”
GM announced the creation of the new GM Energy division last year, with aims to combine Ultium Charge 360 services with the new Ultium Home and Ultium Commercial services, thus creating a single cohesive energy ecosystem. GM Energy provides a wealth of different energy management solutions, including:
- Bi-directional charging (vehicle-to-home and vehicle-to-grid)
- Stationary storage
- Solar products
- Software applications
- Cloud management
- Microgrid solutions
- Hydrogen fuel cells
Now, it’s looking like GM is aiming to add branded EV chargers to the list of products under the GM Energy umbrella. General Motors launched the Ultium Home charging bundles back in June, with vehicle-to-home charging capabilities, energy storage, and more. The GM Ultium Home charging bundle can also pair with solar energy upgrades via SunPower, GM’s solar provider and preferred EV charger installer, thus providing even more added value and potential savings when it comes to customer energy bills.
GM has made big strides in its all-electric vehicle efforts as of late. Per yet another GM Authority exclusive, the company trademarked another EV-centric name, Dexdrive EV, as branding for the automaker’s new electric drive unit lubricant. The Dexdrive EV name follows GM’s Dexos line of engine oils used in conjunction with internal combustion engines.
GM is aiming to launch 30 new EV models worldwide by the 2025 calendar year, with plans to convert the entire GM light-duty vehicle lineup to electric power by 2035. GM also aims to become carbon neutral by 2040.
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Comments
Whatever. GM and Ford both announced this week that they are slowing construction of their EV’s due in part to lack of demand. LOL, they finally figured out that just because they build they build them doesn’t necessarily mean we will buy them.
This is a much larger issue than EVs.
When more and more customers are paying north of $1000 a month for their new cars (both ICE & EV) in the US, of course they’re having to slow down production.
The automakers got greedy and now they’re having to deal with the ramifications of angry employees and increasingly angry customers.
Yup, they better start listening to their customers instead of the government and media.
If everyone went to their dealer and insisted on ordering new vehicles with minimal options then the dealers an manufacturers might get the message. I plan to order my next Silverado l, you can get a lot of truck for a lot less than the optioned-out driveway queens on the lots.
Tesla figures out how to sell their EV’s at ICE level prices and Ford and GM cannot even figure out how to scale the production of them. This is not going to end well.
Just imagine in about a year and a half when Tesla drops the 25K EV onto our market…..it will be Bonkers.
Wonder if the Federal, state and local utility incentives that currently exists will apply towards these Ultium bi directional home charging systems?
My utility has a Virtual Power Plant Program in test where they will buy power from your home or car battery for $1/kwh during times in which the grid is near capacity (about 7 time a year). If you could, for example, push over 50 kWh during these peak periods you can receive $50 for this power and recharged for $0.15 during off peak periods. That’s a $42.50 credit every occurrence, or almost $300 offset on your yearly power bills.
I don’t want to live my life in such a complicated fashion. This is all a hustle so some fancy thinking snake oil salesman can offering you a bottle of liniment that fixes ‘all that ails you’. These executives don’t want to build nice products they want to make money in any manner and if being the ‘hustle-boy’ for Google or On-Star or wherever else they can sell your personal information is where the money is that is where they are going. I assume you read 1984 when you were in high school. If not, go read it.