As a first glimpse of the revamped GM China Advanced Design Center’s capabilities, General Motors has just revealed the all-new Buick Proxima Design Concept for the first time in China.
All-new Buick Proxima Design Concept
GM China’s design arm first revealed the all-new Buick Proxima Design Concept with the country’s media in the city of Shanghai, during a special event called Ben Se (Creative Essence), where the automaker treated attendees to an immersive experience with cutting-edge EV designs developed for internal research. Among those developments is the Proxima project as a new design concept from Buick.
“We experiment with design as a solution for technology evolution and celebrate technology as a key driver behind innovative design,” said Design Vice President of GM China and GM International, Stuart Norris, in a statement. “The rapid technology development in China is empowering designers to reimagine vehicles and reshape their own career paths,” he added.
The all-new Buick Proxima Design Concept is the first project developed by the recently recruited young talent at the expanded and renovated GM China Advanced Design Center that opened in July 2021. The company claims that the Proxima completely reinvents the philosophy and the proportions of Buick’s flagship sedan, enhancing interior spaciousness and elevating cabin ride comfort by adopting a next-generation electric powertrain.
The Buick Proxima Design Concept presents the first interpretation of an all-electric full-size sedan from the Tri-Shield brand – which until now has only featured zero-emission crossovers and the coupe-bodied Buick Wildcat EV Concept. Although GM only revealed a couple of images from the front, we see that the Proxima Concept includes a new styling language, including signature lighting and striking gullwing doors.
Proxima means “next” in Portuguese and Spanish, embodying the GM China Advanced Design Center’s commitment to designing innovative solutions for the next generation of customers in China. In fact, the Buick Proxima Design Concept is modeled on a new electric vehicle architecture that GM could debut in the next five to ten years. The company revealed that this is just the beginning of what the Chinese design studio is preparing.
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Comments
So a new Design direction already for Buick?
Haha. That’s GM. Can’t stick with anything no matter if a design, names, models, etc.
But at least it looks like a sedan!
This is at least 5, and probably more like 10, years out. With a new electric platform.
Good to see GM planning ahead for Buick’s bright future!
Oy, a cross between a Tesla (borrowing the failed idea of gullwing doors from the Model X) and a Lucid. But then, Buick’s adopted country has been known for cheap knock-offs. This is a far cry from Buick’s heyday.
I actually like this concept for Buick, but there is no way they will produce it as is once the bean counters get involved, but you’re right it is a Teslas-Lucid mash up with a little VW bumper accents
In China?????
Not the USA!!!
Pitiful!
I guess Lucid can’t sue them in China?
Ehh Just Another Crab made by Chino
What an awful looking vehicle! A beaver and a Tesla had a baby!
Am I the only one that thinks it looks like an EV1?
That’s what I thought as soon as a I saw it. WTF happened to Buick?!
Mmmmm, it’s interesting that the concepts are sedans but all they produce are boring crossovers. A sedan? What a novel idea! LOL.
Love that Carl, I here that all the time, plus more and more SUV owners are complaining about the overweight issues/gas mph. When I see 80 + year old’s parking ore making turns at intersections makes me hold my breath they don’t hit anyone.
That’s a sedan??
Coupe maybe?
Ford Probe with a Buick symbol -my thoughts
Unfortunately, nothing seems to please people here, though they probably never intended to consider a Buick anyway. The design may take inspiration from Lucid or Tesla or whatever. But it gladdens me to know that GM is thinking of Buick and the future of Buick. Proxima!
Uhh…..When you have your American Buick Dealers starving for product with the cancellation of sedans including the Regal, Regal GS, and the Lacrosse, WITH NO ADVERTISING AT ALL…Sure GM is betting on Buick in China. I’ve owned many Buicks and I would purchase another if they had the Product in the US.
“WITH NO ADVERTISING AT ALL”
That can’t be right. My wife watches cooking shows and they play that ad with the woman in four different outfits sitting in the … ok I don’t know what it is because it’s a Buick something, but anyway they play that ad a lot.
Yes there is advertising for SUVs…..Made in China.
Yes all the Buick ads say “That is so you” is that they love knowing their Buick’s are engineered, designed & built in China? GM just screwing with North American assembly workers.
You’re right about Buick starving for product, Tony. However, 99.9% of the dealers are dualed with GMC or Chevy & Cadillac. As long as trucks are selling, who cares about a few Buick SUV’s taking up space on the back of the lot just to fulfill franchise requirements? Follow the money to the truck sales. That’s what the dealers are doing.
I know Rick. I’m looking for Riviera/Regal style, not a truck. I know the profit is in the trucks… It keeps GM afloat. It just gets me angry that all I see on the road are German, Japanese, and Korean car makes. GM/Buick has abandoned a large part of its customer base. Thanks
My first thought was Lucid when I saw the front end. Looks good.
Well, it does have that big frown line across the front like an early ’50’s Buick grille. Is that intentional?
Good to see Buick moving forward in a market that still seems to appreciate them. I don’t know if the U.S. market has given up on Buick, or if the powers that be @ GM have given up on Buick in the U.S. – but the sales numbers seem to point to one or the other. In any case, a lineup dumbed down to 3 sizes of the same boring SUV isn’t the key to success. It feels like watching Olds and Pontiac wither and die all over again. Twice before in Buick’s long history they were in real trouble like this. Both times, GM brought in leadership to shake things up and point Buick back in the right direction. Both times they committed the money and resources to bring them back to greater success. This time doesn’t look like that. Times and markets change. Just like the disappearing American middle-class, middle-class auto brands are almost gone. Buick and Chrysler are the last two standing. Does GM plan to make Buick a China-only brand? Does Buick really need to be propped up in The States to succeed in China any longer? These are relevant questions probably already answered at GM product planning. This latest China-only concept car is possibly showing us the future of Buick in more ways than one.
Buick, cadillac and Chevrolet have lost their way with the true cars and trucks that made them famous for and now we get crap cars, made up vehicles with names that had style and class instead they brought back cars that don’t fit the name of the cars or trucks that it made to be.
Why not call it what it is, the Un-Buick.
The Buick Avenir concept coupe still looks a lot better than this lack of imagination ! What is wrong with these designers ? Bring Ed Welburn out of retirement !
The Avenir concept still looks amazing today. I wish Buick would have made that car!
Avista was so hot that MG took the design after Buick decided not to use it. Pure is a bland disaster. At least GM realizes this & is moving in a new direction.
Envision is popular, should have served as a CUV benchmark, instead of Pure or this Lucid clone
Nothing wrong with these designers persay, they are designing for the Chinese market and they know what the local consumer wants.
The bigger problem is that GM has given up on the American market (or the American market has given up on Buick). Consumers in the US want big SUVs, and CUVs so why would Buick invest in sedans? Lots of people here say they would buy a sedan if GM made it, but historical sales data prove otherwise. We’ll complain it’s too expensive, too ugly, too slow, or any number of other excuses.
I would be shocked if we see new coupes/sedans in the Buick lineup within the next decade. No reason for GM to invest beyond the current SUV’s…Envista sales were #2 behind Lexus, and beating Acura at #3. Even though that model is made in China and everyone here is quick to complain about that fact. So outside of the diehard fan base on these forums, the general mass consumer is less informed or simply doesn’t care.
Correction: I stated Envista above. Meant Envision when commenting on sales figures.
They are Chinese. This is what they envision for China. Passions for vehicles is different in the US (what little is left…)
All cars are foriegn makes mainly now. Not everyone wants a SUV, now available in 5 sizes.
Is GM ever going to unveil a new product anywhere but China ever again????
Volkswagen ID Vibes ?
is those generations of strange guys on pic the called “millenniums” ? so young guys maybe 15 to 18 years old … but a kind arrogance way to present themselves … “we are Gods in our positions ” maybe they think so… how much salary ? US$ 50 000 per year ?
Those people in the group shot are Chinese. It’s possible they are the same age as millennials, but that’s specific to western civilization, and I doubt they get paid in dollars.
It appears China has no child labor laws.
Iowa is turning back the clock on child labors, as well as several other states as well, scary times.
Those aren’t children. They very likely have college degrees and are in their mid 20s at least.
Yes all the Buick ads say “That is so you” is that they love knowing their Buick’s are engineered, designed & built in China? GM just screwing with North American assembly workers.
Proxima is beautiful. A vehicle like that could have global appeal. Perfect vehicle for every market.
Pure was started by Opel–they call it Bold and Pure–and is a transitional design language. Pure will get attention, remind people Buick isn’t waterfalls & vent ports– but can’t be long-turn. Proxima is beautiful. Pure is not