As a first glimpse of the revamped GM China Advanced Design Center’s capabilities, General Motors has just revealed the all-new Buick Proxima Design Concept for the first time in China.
GM China’s design arm first revealed the all-new Buick Proxima Design Concept with the country’s media in the city of Shanghai, during a special event called Ben Se (Creative Essence), where the automaker treated attendees to an immersive experience with cutting-edge EV designs developed for internal research. Among those developments is the Proxima project as a new design concept from Buick.
“We experiment with design as a solution for technology evolution and celebrate technology as a key driver behind innovative design,” said Design Vice President of GM China and GM International, Stuart Norris, in a statement. “The rapid technology development in China is empowering designers to reimagine vehicles and reshape their own career paths,” he added.
The all-new Buick Proxima Design Concept is the first project developed by the recently recruited young talent at the expanded and renovated GM China Advanced Design Center that opened in July 2021. The company claims that the Proxima completely reinvents the philosophy and the proportions of Buick’s flagship sedan, enhancing interior spaciousness and elevating cabin ride comfort by adopting a next-generation electric powertrain.
The Buick Proxima Design Concept presents the first interpretation of an all-electric full-size sedan from the Tri-Shield brand – which until now has only featured zero-emission crossovers and the coupe-bodied Buick Wildcat EV Concept. Although GM only revealed a couple of images from the front, we see that the Proxima Concept includes a new styling language, including signature lighting and striking gullwing doors.
Proxima means “next” in Portuguese and Spanish, embodying the GM China Advanced Design Center’s commitment to designing innovative solutions for the next generation of customers in China. In fact, the Buick Proxima Design Concept is modeled on a new electric vehicle architecture that GM could debut in the next five to ten years. The company revealed that this is just the beginning of what the Chinese design studio is preparing.