Eight months after announcing a significant expansion of its Advanced Design Center in Shanghai, General Motors has just inaugurated the new facilities of its main creative studio in China, which is an important part of the company’s global design network. This massive upgrade doubles GM China’s advanced design capabilities and will help accelerate the development of electric vehicles.
GM China’s Advanced Design Center now boasts a much more flexible creative space as well as advanced specialized equipment, processes and technologies that put it at the forefront of attracting the best automotive designers from around the world. From now on, the facility will primarily focus on visualizing the design of future electric and autonomous vehicles, drawing inspiration from the world’s largest electric vehicle market.
“Innovation allows us to adopt the best solutions available in a quick and agile way. We believe we now have the right strategy and the right technologies,” said GM Executive Vice President and President of GM China, Julian Blissett, in a statement. “We also believe that with facilities like the new GM China Advanced Design Center and its growing team of professionals, we have the right organizations and people to bring the most desirable products to China’s consumers in the new era of electrification and connectivity,” he added.
New to the expanded GM China Advanced Design Center are two full-size milling platforms, a color, material and finish (CMF) study, a head-mounted display (HMD) study, a virtual reality room, an atrium with variable color temperatures and 27 revolving glass doors as well as a backyard. All this makes it one of the most advanced design centers of its kind in the Asian country.
In fact, this massive expansion and upgrade of GM’s Advanced Design Center in Shanghai seeks to create a huge impact in order to bring in the next generation of designers and sculptors by pooling more local design talent, which is considered one of the best in the world. The automaker will gradually expand the design center’s staff to continue providing information on trends in the automotive and fashion sectors.
“The evolution of technology has opened up new opportunities for designers to create the future of mobility,” said Michael Simcoe, Vice President of GM Global Design. “We hope the upgraded facility will provide an ideal environment for our Shanghai team to imagine, create, inspire and develop design strategies for GM’s future portfolio,” he added.
Although the GM China Advanced Design Center team will focus on the local market, it will also cooperate with the company’s global design teams at the Warren Technical Center and the California Advanced Design Center in the U.S., the Korea Technical Center as well as the PATAC joint venture to comprehend the latest automotive design trends and set new benchmarks in future mobility.