Following the South American debut of the 2023 Chevy Silverado 1500 in Chile and the model’s recent official launch in Ecuador, Chevrolet‘s iconic full-size pickup will soon arrive in Colombia.
General Motors launched an advertising campaign to announce the imminent arrival of the 2023 Chevy Silverado 1500 in Colombia, anticipating the reintroduction of company’s best-selling and most strategic truck in the South American country after an absence of more than a decade. As such, the 2023 Silverado will expand the Bow Tie brand’s range of pickups in Colombia and position itself above the midsize Chevy Colorado.
In particular, the marketing campaign prior to the 2023 Chevy Silverado’s introduction in the Colombian market includes a series of teaser images on a dedicated page within the official Chevrolet Colombia website. In fact, these are the same teaser images used for the Silverado’s return to Ecuador exclusively in LT Trail Boss trim – referred to over there as the Trail Boss Z71.
In addition, the brand’s communication includes sentences to generate anticipation for the 2023 Chevy Silverado in Colombia such as “Prepare for its return” and “A new definition of power” – exactly the same as those used in the Ecuadorian market. The reintroduction of the Silverado in both markets is evidently part of GM South America’s regional strategy, which seeks to expand the model’s presence throughout the continent.
In this sense, Colombia becomes the seventh country in the region where the company has confirmed the fifth-generation Chevy Silverado’s introduction, along with Chile, Paraguay, Uruguay, Ecuador, Peru and Brazil – the largest automotive market in the region where the Silverado will arrive later this year imported exclusively from the United States. The rest of the countries already mentioned are supplied with units from Mexico.
The 2023 Chevy Silverado 1500 is expected to arrive in Colombia in the coming weeks, when the automaker has prepared a special launch event and the start of sales of iconic full-size pickup in the country’s dealer network. Like the other South American countries where it is already sold, the Silverado will reach the Colombian market in a Crew Cab body only, and with units manufactured at GM Silao plant in Mexico.
Subscribe to GM Authority as we bring you the latest Chevy Silverado news, Chevrolet news, and ongoing GM news coverage.
Comments
I wish mine that was built in September ‘22 would arrive at my dealer, in the US.
I think of people who put in orders for Ford Bronco back in 2020 and are only now seeing them delivered. It’s becoming such a problem, Ford is offering those customers $2,500 to change their configuration or buy another Ford.
This isn’t a Chevy/ GM problem. It’s a supply chain issue.
That being said, it shouldn’t stop them from opening up orders in other countries.
I know that other companies are worse. Just frustrated because this one is actually fully built and just sitting in a yard waiting on shipping. I completely understand they need to open it up to other countries as well.. I just wish we could go get the dang thing.
Though I am a gm guy I am not so quick to give them a pass on this.
First of all, according to the customers on this blog the communication from gm to the customer has been nearly non existent. No excuse for that.
Second, to compare the wait on an updated Silverado – the number one selling vehicle gm makes, to the brand new Bronco is apples and oranges.
Third, if I were trying to sell Travis a (guessing) $65,000 truck and transportation was the only issue I would find a way to get it done. One simple solution would be for gm to tell customers it will drop the delivery fee if they want to come to the factory and pick it up – customers choice, You could fly from almost anywhere in the country and drive it back for the delivery fee. I am willing to bet the logistics could be figured out in a very short period of time.
Assuming the only issue on that truck is transportation. With gm buying its own fleet of delivery trucks, I would assume transportation is a big problem right now, but not one that can’t be solved in the short term. Where there’s a will, there’s a way.
gm is missing a great opportunity to make a lot of customers very happy and loyal.