Visitors to any of the four GM brand websites for the North American markets may have noticed the automaker has rolled out a new configurator tool for the 2023 model year, which serves the same purpose as the outgoing configurator and displays similar information, albeit with a different layout that one might argue is cleaner and easier to read. We’ve used the configurator tool quite a bit in recent weeks and are now left wondering, do visitors to GM’s site prefer the new layout, or would they rather stick with the old design?
Compared to the outgoing configurator, the new version features a full-screen layout with larger, higher-definition photos. The menu for the page selections is still located in a horizontal row across the top of the page, however it now has a slightly different layout with larger, easier-to-read black grey font played against a white background. Most of the font on the new configurator is also larger, making it a bit easier to read and use than the outgoing version.
Some of the differences between the two configurators can be easily spotted in the photos included in this article. The Chevy Trailblazer configurator is the new version of the online tool, whereas the Chevy Spark configurator is the old version. Both of these configurations display the same information, but as we noted above, the new design is a bit simpler and should be more user friendly for older consumers or those that aren’t overly familiar with technology thanks to its simple layout. We also prefer the way the new tool displays pricing information, with the font used for this section being much larger and clearer. To reiterate, this configurator tool has been rolled out to the Cadillac, GMC and Buick websites, in addition to Chevrolet‘s, although we used Chevy as an example for this article.
What do you think of the new online configurator tool for 2023 model year GM vehicles, readers? You can use the old one at this link and the new one at this link and share your thoughts and opinions on the two by voting and commenting below.
Comments
find them all terrible. it should have to be simpler.. It is so… Chosen colour Green for US§ 3549 in additional, now go to wheels. it has just one wheel, but because of HVAC Package you have to remove the engine… so do you, now you can not have colour green anymore, because of chosen the unique wheel without motor, you have to have colour Black for US$ 539 … The main problem is not the colour, neither the motor or the wheel and the more or less interior, really can not adjust some lines of body in white and A pillars sheet metal cuts to fit for a better design. Who of you would like White Wall Tire yet ? for example, would like windshield with equal shinny chrome frame as side, but this option does not have. Think the problem is too much concentration in accessories no one needs, than the basic base design of body. In future must be so, we do our own sketch and the configurator scan it, and car company produces
The configuration page is kind of irrelevant for the Trailblazer due to GM’s consensus ordering. But it’s good for searching current inventories.
I liked the old styler better. New one feels clumsy. Anyway, where are the configurators for 2023 Cadillac sedans??
“we’re sorry
There was an error processing your request. We have tracked the error and we’ll be investigating it.
contact us with any questions regarding your vehicle of interest.
we apologize for any inconvenience”
I’ll have to get back to you on that.
What new one? Mine is still the same old.
Doesn’t matter if the new gm can’t build it. I prefer the ancient brochures.
It’s better for the Camaro, however when building a 2SS it took me 2-3 times before I found the option to add copper free brakes.
Still needs improvement imo but it’s better
I’m looking for the configurator for the 2023 half ton Silverado’s on the GM Family First site. Not there yet.
The new one is easier to use yes. But I would have liked to have the ability to spin a 3D image of the selected vehicle 360 degrees while picking the colors. Also to see real time changes to the vehicle while selecting exterior body add ons.
they need to make it clearer what selecting some options triggers, almost a cascade effect, of other options it adds. In small print you see “plus 4 other options” or the like that many of my customers buzz right past. Showing individual options without stating CLEARLY that to get that option you need to select X feature. It often implies that some small items are free flow.
What I don’t understand is why the consumer can’t do a build & price on a 2023 Vehicle thru the configurator but the dealer can?
They should be released the same day, if not the same month. Ridiculous……
The new one sucks. It’s much more like the ones used by foreign car makers, which is probably why GM switched it? I don’t know what it is about IT people that they constantly have to change things for the sake of change, and always ended making them worse.
I don’t care which one is used- but will I ever get the opportunity to build and price a ‘23 Sierra AT4, and see what exterior colors are available? I’ve been trying to order one for the third year now, and I’m about to start shopping other brands. Hurry up and wait is getting REALLY OLD!!!
I was able to build a 22 Sierra AT4 probably 2 months ago, not when GM said you would be able to but later. I am also waiting for the configurator for the 23 AT4 like you.
I did have my loacal dealer build & price it. but I would also like to see the exterior colors.
Still the old configure for HD trucks still.
Reminds me of the Kia site which is all sorts of insane for restrictions for interior and exterior colors. Kia’s make zero sense. When choosing blue I’m restricted to a black only interior but if I choose a black exterior it opens the door for several interior color choices. Insanity! GM’s is better but they have already started with this nonsense.
I can’t order a new truck until I know all of the exterior colors. I wanted to get the AT4 in Satin Steel Metallic, but as soon as GM realizes they have a great color, it was instantly removed. I don’t know, maybe another brand will build what I want.
On the 2023 Camaro site, page one warns you of the many constraints, sad.
Gm can’t even deliver a truck I ordered in Nov of 2021, they built it in May of 2022 and it’s sitting in Mexico as of today. What makes GM think they can build 2023″s and deliver them before the vehicles are left overs??? LOL try ordering one.. My truck is now a left over sitting in Sialo Mexico, what a joke”’ Buyer beware…
Must be nice. The GM Canada sites have yet to be updated with a 2023 configurator. And the only information they can offer as to when it will be available is “late fall”
Good work GM, allow us to build cars we can no longer order. Pathetic
The 2023 configurator is now on the GMC website…………use to your ability and patience.
https://www.gmc.com/trucks/sierra/1500/sle-elevation-slt/build-and-price/config