The majority of American consumers find the Ford F-150 Lightning more impressive than the GMC Hummer EV or the yet-to-be-unveiled Chevy Silverado EV, according to a recent study conducted by research firm Piplsay.
The Piplsay study asked 27,870 Americans which of the crop of latest battery-electric pickup trucks they were most impressed by. The Ford F-150 Lightning came out on top in the survey, with 32 percent of participants saying they are most impressed by the new battery-powered Blue Oval truck. The Tesla Cybertruck was second at 24 percent, followed by the yet-to-be-unveiled Chevy Silverado EV at 21 percent and the GMC Hummer EV at 12 percent.
The survey also asked participants which electric truck they’d be most interested in purchasing. Not surprisingly, the responders were mostly the same, with the Ford F-150 leading the way at 25 percent, followed by the Tesla Cybertruck at 24 percent, the Chevy Silverado EV at 23 percent and the GMC Hummer EV at 12 percent. The most important factors when buying a truck to these consumers were performance specifications, followed by battery range, branding, features and looks.
While the Chevy Silverado EV and GMC Hummer EV lagged behind rivals from Ford and Tesla in this study, it’s worth noting that the Chevy Silverado EV has not yet been unveiled. For a vehicle that no one knows anything about, we’d say its performance in this study is impressive. The GMC Hummer EV, meanwhile, is being marketed as a high-end lifestyle off-roader and is thus not a direct rival to the Ford F-150 Lightning and Tesla Cybertruck. It’s also much more expensive than the Ford or the Tesla, narrowing the scope of potential buyers.
While the winner of the EV pickup truck sales race is yet-to-be-determined, one thing is clear: electric pickups aren’t going anywhere. Roughly 25 percent of survey participants said they’d be interested in buying an electric pickup truck sometime in the near future – a fairly high figure considering EVs still have a long way to go with regard to range, charger access and overall affordability.
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Comments
Meanwhile, other surveys Piplsay is responsible for:
46% of Americans want Dwayne the Rock Johnson to be President of the US
33% of Americans own some form of Crytpo currency
My take, Piplsay has a very limited group of people they poll and this group doesn’t coincide with the majority of Americans.
I could hear your eye roll from here. Well done.
I don’t think I would name my truck “HUMMER”. All that comes to mind is someone giving nasty oral sex.
Yeah, I think it’s horrible name as well, but I suspect most people don’t see it that way.
Nasty? I am guessing you are either a woman or have no idea what an actual hummer is/had one…
I guess receiving comes to mind for me, but you do you.
What, no GMC Sierra ev? That hasn’t been revealed yet either!
Well this is not exactly a heads up survey.
This was taken right after a major marketing blitz on the Lighting. The market for the most part knows little about vehicles in development.
Retake this survey on the Chevy and Ford once the GM truck is unveiled and then let them compare and I think they will find the GM much more advanced.
Ford did a rush job as they are still working on their EV platform like GM is going to introduce next year.
As for the Hummer it is just a show case of what can be done. GM is going to sell them to those willing to pay and get faster ROI so the Chevy platform will have much of the investment recovered before the first truck rolls.
This game is not about being first but a marathon about getting it right.
In a couple year the Lighting will be quickly replaced and forgotten by the specific built platform.
I agree with you on this… Not fair to survey after Ford showed their cards, and GMs are still hidden… Also comparing F150 lightning to Hummer is just silly. Hummer is intended to be an extreme off road niche vehicle, like Ram TRX, but better. Also when you add Silverado and Hummer you get GM BT1 domination.
you must be a retard if you think the “lightning” is more impressive than the hummer.
I think you’d have to be a retard to buy a >$100k truck that weighs over 9000 lbs and would be terrible on a trip of any length.
At least the Lightning is making an attempt to be reasonably priced.
All those EV’s would be terrible for a long trip, so not sure why you single out the Hummer. Weight has nothing to do with it as the F150 isn’t a light weight by any means (heavy batteries for power and range, can’t really get around that).
I wasn’t singling out the Hummer. They all would be terrible on a trip, but at least the Ford is half the price.
Ford is not half the price when you equip them like for like… Take that Ford off roading with the Hummer and you will see what I mean…
Unlike the other trucks which have terrible air drag, Cybertruck would be OK for a long trip; even the base $40k one has about same range as our 2018 Model S, which we drive from Atlanta to beaches, snow-skiing in W. Va., all over. In case you have not heard, Tesla Superchargers are very handy and nice to use. Cybertruck is bigger on the inside than our Model S and has that huge covered vault; would make it easier for us to haul all our stuff (and our large dog in the back seat).
I’m sorry, but I just don’t see how anyone would look at that “truck” from Tesla and think it was ok.
……..meanwhile, both reservations for the truck and suv are sold out and the hummer is doing 0-60 in 3 seconds and has a range of 350+ miles while weighing over 9k. and use your fking head. NOBODY would buy a 100k EV ford. what a dumb comparison.
It’s the article comparing them, not me.
I just think the Hummer is a stupid vehicle, and the fact that a lot of people want to buy them doesn’t change that one bit.
100% sounds like a personal grudge. oh well.
Hummer might be stupid for you, Nate, but to someone who likes it and sees value in it, you don’t have to buy it.
Perhaps it’s because i live in Massachusetts, but I don’t understand this whole long trip stuff. You couldn’t pay me to drive more than 5hrs anywhere and at 70 mph, the hummer gets you that or any vehicle that goes that far. Who is really driving longer than that. And btw, if it was say 500 miles, you could get the additional 150 miles in say 20mins of charging. For the niche driver who does more than that often, then just don’t buy an electric car….
@Nate, did you get the weight for the Lightning platinum with 300 mile range that costs $90K? Hummer does everything that can do, but goes further on a charge, accelerates faster, has an extreme off road package and 35″ tires, charges faster, is a convertible… etc etc etc… What makes an EV good on road trips? Range for the first leg, and then after that its all on the charging system. F150 might be more efficient than the Hummer, but does not look as cool, has less features, charges slower, and holds less charge. I’ll take my Hummer, Thank you…
didn’t you say the hummer was a POS?
I said it was too heavy, and not going to be efficient. Those are still true, but it does do a lot of things very well.
Live like you are dying, because we all are!
1. Fords been getting it right for 50 years it’s the best selling vehicle in America for a reason. I’ll pass on the 9000lbs GMC that want see that must off roading. 2. The F150 Lightning has more space to put things, can power your home and has a built in generator to work anywhere. 3. The Chevy will be a cheaper model of the GMC, trucks cost almost $100k today which isn’t stopping no one from buying them Ford want have a problem selling a $90k truck
Possibly the reason many are so impressed by FORD’s F150 Lightning is that FORD has correctly positioned the vehicle as a “WORK TRUCK”, in fact showcasing the vehicle pulling a large trailer.
It is true a few buy the trucks for a ‘status symbol’ but that I’m quite sure is *not* FORD’s core audience here.
As far as ‘gm’ reissuing the ‘Hummer’ name – I think it has been around enough years that it has lost its ‘Sexual Connotation’ in the same way thankfully only a few get my “Head Secretary” jokes except a few grinning old-timers.
As far as the F150 goes – FORD has released ‘specs’ to Ford Authority, and I find it interesting that they claim the standard version ‘accepts’ 101 kwh and the extended range version ‘accepts’ 141 kwh. The ambiguity here is what percentage (up to 100%) of those relatively low-efficiency charging figures get stored as chemical energy.
If less than 100%, then the battery capacities are even smaller than my ‘Guesstimate’ – which seems unlikely due to such a large vehicle going 230 miles with the standard battery – and then with subsequent articles saying FORD is low-balling the range, and they actually assume a 1,000 pound payload.
My opinion only. I feel people, myself very much included, don’t want some strange looking or eye popping styling electric vehicle. Truck or not. I get that very early on (such as the very early GM electric EV1), that the styling was more about cheating the wind and efficiency. But that doesn’t seem to be the case any more. Second thing is that people don’t want to pay a ton more because it’s electric.
The F-150, although it won’t be cheap, will be well below the Hummer and Tesla on price. Not sure yet about the Silverado pricing. On top of that, most people would be hard pressed to know the Ford is an electric truck. Personally, I love driving electric and wish I had my little 2015 Spark EV back now. The S60 Volvo is electric/hybrid, but just not enough range and kind of worthless as an electric. For me, I really wish Cadillac would build the CT4 in all electric and make it look exactly like the one I have now.
How can they have a survey about the Silverado EV when no one has seen it yet?
Is that a serious question?
Anyone can make up any kind survey they want.
Another measure to try and prop up Ford’s image based on false info, and there also has been no ” Real World ” Test between that of gm, Ford , Rivian, Bollinger and Tesla in order to tally up those numbers on what truck would truly be a Stand Out in Consumers Choice or Best Buy. The HUMMER may fall behind the competition based on it’s outrageous price tag, but not so much on Off Road capabilities.
Most surveys and polls are meant to shape public opinion, not inform. It’s hard to gauge this one since the methodology, sample size, and composition are not listed. Are 23% of people really impressed with the Silverado EV? Maybe? There’s just no way of knowing.
Yeah, I don’t really know anything about the Silverado EV, so if I was asked if I was impressed with it… Well obviously not.
They may as well have asked if people like Chevy or Ford.
Not surprising considering the Ford crowd. With that said anyone who understands statistics knows that the sample used are more important. Thats like only sampling the woke/in crowd in Austin Texas about Tesla and other stuff. We all know what they are going to say.
In general people that follow surveys to make their decisions for anything in life tend to be sheeple and tend not to think for themselves.
As if they took their own time to look at what the GMC Hummer EV they would think that some of its features are cook such as “crab” walk. To top that off they all would think the Rebel TRX is the coolest out of the lot. But na they will be force feed whatever the narrative is. I have also noticed that Ford is very aggressive with its EV push. When the CUV fake mustang came out a certain site only showcased this at the top for a while. It was rather annoying.
Survey aside the f-150 is really the first normal electric vehicle, let alone electric truck. It’s got normal styling, is somewhat affordable, no gimmicks , and still does what a truck should do (we’ll see about range and long distance towing). Now I think the Silverado will do all that but we’ll have to wait.
The Lightning isn’t in the same league as the Hummer. And how can they compare the Lightning with the Silverado EV, which hasn’t been seen yet?
My comment is it’s way to early to comment.
Specs and price are the two most important factors according to the survey…
The Ford is quickly associated with lower price but the specs are spectacular for EV, charging times are pretty bad, range is unimpressive and ratings are basically half ton market. Compared to the Hummers high price and accompanying higher spec sheet I think the Hummers showing is concerning. It seems like it should have placed closer to the Cybertruck – not distant behind the (as mentioned) only announced Silverado EV. I suspect the GM/Hummer history is still weighing heavy on the publics perception of it.
Lets wait until GM unveils the Silverado Ev, and GMC Sierra EV before we declare the winner, I think GM has some rabbits to pull out of the hat soon…
Then we can see who gets to production first, and how the sales go. I think GM is going to dominate in the short term with multiple offerings, Tesla is the wildcard, how many muskrats with buy the Cybertruck?
They’re all too heavy, overpriced, and too limited in range. At least the F150 doesn’t scream look at me I’m an EV!. Wait till these things need brakes and tires, will cost arm and a leg. Registrations based on weight class won’t be cheap, either. Lotta negatives with these vehicles.
Not really True, where I live the Hummer will avoid taxes due to its weight. As for brakes, Hummer will never need brake pads, as the electric motors due most of the braking in an EV. Hydraulic brakes are just there for emergencies. Tires will be expensive, just like they are for Raptor, Ram TRX, and other off road focused vehicles
The Hummer targets a different class of customers. After all, unless enthusiast, whos gonna care about sth way above their budget.
The Silverado EV hasn’t been introduced or seen anywhere, so how can you possibly make any comparison. This is another example of shoddy reporting, no knowledge of what their reporting AT ALL. Totally irresponsible. Do you think for one second GM won’t respond to Ford’s low price, and for the comment on the hummer and oral sex, what a flipping idiot, shows you’re intellect right up front. Only in the good old USA would we get so many irrelevant comments. And everyone of these trucks will be battery heavy, think before you comment.
1. I can’t afford a Hummer
1.A I can’t afford to repair a broken Hummer
Wow? What a comparison an electric Ford pickup truck, against something that looks like it came out of a bad Jetsons cartoon, against the Hummer which is not a pickup truck, must have hit his head before he wrote it, or got a bad
Hummer 🙃
2 different markets and price range. They both look good. Only 1 I can not stand the looks of is the tesla to me it is down right ugly.
The writer should write facts — not fictions. I find it funny when He calls it a survey. I guess anyone can write a BS story, and try to get away with it. It’s obvious this writer is a Ford fan..