The majority of American consumers find the Ford F-150 Lightning more impressive than the GMC Hummer EV or the yet-to-be-unveiled Chevy Silverado EV, according to a recent study conducted by research firm Piplsay.
The Piplsay study asked 27,870 Americans which of the crop of latest battery-electric pickup trucks they were most impressed by. The Ford F-150 Lightning came out on top in the survey, with 32 percent of participants saying they are most impressed by the new battery-powered Blue Oval truck. The Tesla Cybertruck was second at 24 percent, followed by the yet-to-be-unveiled Chevy Silverado EV at 21 percent and the GMC Hummer EV at 12 percent.
The survey also asked participants which electric truck they’d be most interested in purchasing. Not surprisingly, the responders were mostly the same, with the Ford F-150 leading the way at 25 percent, followed by the Tesla Cybertruck at 24 percent, the Chevy Silverado EV at 23 percent and the GMC Hummer EV at 12 percent. The most important factors when buying a truck to these consumers were performance specifications, followed by battery range, branding, features and looks.
While the Chevy Silverado EV and GMC Hummer EV lagged behind rivals from Ford and Tesla in this study, it’s worth noting that the Chevy Silverado EV has not yet been unveiled. For a vehicle that no one knows anything about, we’d say its performance in this study is impressive. The GMC Hummer EV, meanwhile, is being marketed as a high-end lifestyle off-roader and is thus not a direct rival to the Ford F-150 Lightning and Tesla Cybertruck. It’s also much more expensive than the Ford or the Tesla, narrowing the scope of potential buyers.
While the winner of the EV pickup truck sales race is yet-to-be-determined, one thing is clear: electric pickups aren’t going anywhere. Roughly 25 percent of survey participants said they’d be interested in buying an electric pickup truck sometime in the near future – a fairly high figure considering EVs still have a long way to go with regard to range, charger access and overall affordability.