General Motors reintroduced the Chevy Trailblazer nameplate for the 2021 model year as an all-new compact crossover, slotting in between the Chevy Trax and the Chevy Equinox with regard to the Bow Tie brand’s crossover model lineup. However, despite its positioning in the B-segment, the new Chevy Trailblazer is also giving C-segment rivals a run for their money.
In a recent interview with the senior marketing manager for Chevrolet SUVs, Brad Franz, GM Authority executive editor Alex Luft asked about the Chevy Trailblazer’s conquest sales.
“Based on our early conquest data reads, Trailblazer does seem to be capable of getting out and competing with C-segment competitors as well,” Franz said during his interview with GM Authority. “So we’re seeing a lot of activity with some of the C-segment rivals, which is really where Equinox plays, but we also see the Trailblazer go up and play with those competitors as well, so we think this will be an opportunity for us.”
As GM Authority covered previously, the all-new Chevy Trailblazer is exceeding expectations and selling very quickly. In fact, the new Trailblazer has been the fastest-selling vehicle in the industry since the summer months, turning in just 36 days on average in July. Chevrolet has also stated that U.S. sales of the new Trailblazer are at 200 percent of the objective for the 2020 calendar, despite the challenges of the COVID-19 pandemic.
Chevy Trailblazer sales for Q3 of this year continue to show momentum, with 10,322 units sold in the U.S. during the time period. For the first nine months of the year, U.S. Chevy Trailblazer sales amounted to 17,024 units total.
Chevrolet Trailblazer Sales
| MARKET | Q3 20 / Q3 19 | Q3 20 | Q3 19 | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|
| ARGENTINA | +21.23% | 177 | 146 | -12.50% | 441 | 504 |
| BRAZIL | -1.01% | 1,075 | 1,086 | -22.05% | 2,075 | 2,662 |
| CANADA | * | 784 | * | * | 1,177 | 0 |
| SOUTH KOREA | * | 5,867 | * | * | 15,412 | 0 |
| USA | * | 10,322 | * | * | 17,024 | 0 |
| TOTAL | +1,379.30% | 18,225 | 1,232 | +1,041.16% | 36,129 | 3,166 |
Meanwhile, in the C-segment, the Chevy Equinox climbed to third in terms of sales performance, with 67,476 units sold during the time period. For the first nine months of the year, Chevy Equinox sales amounted to 191,727 units total.
News that the Chevy Trailblazer is selling into C-segment rivals indicates that owners are willing to replace larger, more expensive vehicles with the smaller Trailblazer crossover. In turn, the Trailblazer is commanding higher Average Transaction Prices (ATPs).
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Comments
The 2021 Chevrolet Trailblazer is gender neutral as it is as appealing to people of both genders although they could build a sportier model with a hoodscoop with integrated cold air induction and a tuned exhaust manifold.
They could also line the engine bay with silk velvet.
If you don’t plan on towing anything or hauling a lot of stuff its the perfect vehicle for some who wants to ride higher than a traditional car. Its also has all the tech to back it up. Seems no one cares about the 3 cylinder engine. Looks like they hit the mark with this vehicle.
Too bad its not built in the USA
Hunter Biden will get you a good deal in China.
Eric Trump can get you one from Russia even cheaper. Lots of Gold Leaf trim too.
baker mayfield said hulu has live sports.
I’m crossing shopping the Trailblazer/GX as my lease expires on my Jeep Cherokee. Still a ways to go, but it keeps coming back to my list.
Is this going to be a 7 seater
Really?? Not all crossovers need 7 seats. You could but a bike holder on the back and attach some extra seats to it! The extra seating to get to 7 will eat up any storage space and add weight.
All I hear from the auto critics is “rough ride”, “mediocre handling”, “weezy little engine”, “cheap interior materials”, “high price on upper trims” “the competition is better”. With so many strikes against it, I don’t see how this vehicle competes outside its base entry level niche. In fact this is the first somewhat positive article I have read on this vehicle.
After my test drive of an AWD model I agree and disagree with some of these claims. I think the ride and handling are fine. I actually thought the interior was on par with this class of vehicle, nice piping on the seats, relatively comfortable. My only small complaint about the interior was I wish the infotainment screen was higher up on the dash.
Where the Trailblazer fell short for me was the drivetrain, “weezy little engine” is actually not too far off base, I thought the transmission was searching a little too much as well. Another frustrating thing is that the AWD is not in real time, you have to remember to press a button to engage it. Just a little inconvenient on those cold mornings with ice when you might forget, insurance cost would probably go down with real time AWD.
The reason why this vehicle is cross-shopped in B/C entry level segments is because it is a subcompact plus, which literally means it falls between the two… not rocket science, or something surprising.
I’m just stating what I have read thus far. The vehicle generally does not get glowing reviews when compared to much of the competition. Granted I have not test drove one yet but I do own a 2019 Buick Encore. That vehicle rides and handles well for it’s segment and is exceptionally quite. The only complaint I have is that it needs a bite more passing punch…So other than a bit more size over the Buick, I see no attraction to the new Trailblazer and it certainly is not going to compete with the upsized equinox. I realize this is the first year for the Trailblazer and no doubt it will see constant improvement over it’s production life so I might just reserve full judgement until the first refresh.
I agree with you for the most part. If they improved the drivetrain I’d consider one to replace my aging Sonic. Where it stands now… That motor and trans is not a significant improvement over the 1.4t in my opinion.
Im Right there with you… I’d love to see GM offer a 2.0t and DCT in the b/c segment, but it doesn’t seem to be a priority for them. Maybe my next car will be Korean or Japanese :/
I didn’t even read the article… I just stopped by to say… just how much I LONG for the day when these asinine CUVs just go away… they are completely worthless. Maybe even more so than mini vans. They all look identical regardless of make or model. They’re all extremely uncomfortable. They’re all incredibly incapable vehicles. They’re not fast. They’re not fun to drive because they handle like crap and they don’t even get good fuel economy. If a Silverado gets 20+ mpg and CUVs get 25 mpg… I’m getting the truck! All day… Every day…
What are you even talking about? Any manufacturer will make what consumers want. You want a truck? Great! GM has plenty to choose from. No one is forcing you.
I didn’t say anyone was forcing me, I was just saying what I felt about the little ass trailblazer GM came out with. Like I said before, opinions are like assholes everybody has one so what the hell are you talking about.
I grew up on GM and Ford, and this is not a real trailblazer. When are you going to make a real bigger trailblazer , the Ford Bronco is much better than your little trailblazer. Sorry GM, you can do better than this.
I like the looks and the practicality of this little CUV.However I miss the large and small 4 door sedans.These CUV’s have driven them out due to various reasons, mostly for fuel economy and future EV plans probably.That said this Trailblazer is selling well but I would offer a V6 option in the upcoming models or at least the 2.0L turbo. The price of this CUV is good bang for the buck as so many vehicles start at 30K+.
As long as CUV’s keep selling well they are here to stay. Tastes change and the auto industry is cyclical. Watch for wagons to make a comeback.
So the Weight Class for 1.2 L CUV would be “Torn Paper Bag” and for 1.3L. CUV, “Wet Paper Bag”?
A bigger vehicle can have size and be good on fuel at the same time. I’m just saying that’s how I feel about GM and the trailblazer, not to mention all of the jobs GM took from the American people and went over seas . But options are like assholes , everybody has one.
The thing is though… the Kona 1.6t (30 mpg) has more power and better fuel economy… So the Trailblazer (28 mpg), despite have smaller displacement it isn’t all that economical. These statistics aren’t opinions, they’re facts.
Are you kidding me… The Kona is a turd… Probably the worst interior of any vehicle on the market today… Can I get some more plastic please… Barf… The lack of room in the second row, what room, what is the point of a second row if you cannot sit in it. The Hyundai Kona is garbage, absolute garbage…
The infotainment screen is placed better in the Kona. It has all around better specs and tech. If Kia and Hyundai are making such garbage why do the back it with a standard warranty that’s close to 3x longer than GM’s? Barf, turd, and garbage are adjectives that certainly better fit GMs phoned in attempt at the b/c segment.
GM for sure dropped the ball on the ” Blazer & Trail Blazer ” as well as the remodeled Tahoe and Suburban …. We all know the blazer remodel we wanted to see would be something of the sort from the K5 era and not a cross over ( they already have those covered in my eyes ) . In reference to the remodel on the Tahoe & Suburban … you cant really just slap the nose of a new 1500 on it and say its remodeled. Don’t get me wrong I love my 2015 Silverado 2500hd but GM has fallen very far behind with technology and interior design. There are very minimal soft touch quality materials inside these vehicles .. even on the premier 2020 traverse the materials can be upgraded from what they are … Most trim material is just a cheap plastic , there are a few rattles. Tech can use some help for sure as well.. The integrated info-tainment systems are not very user friendly and are very outdated in comparison to other brands.. Again .. love my pick up very reliable and yes its an HD but its my daily driver and vacation vehicle… It would be nice to see some actual interior design and thought go into these things
@Stephen Frank:
” Dropped the ball” ???? LOL!
With the sales those products are generating I say GM should “drop the ball” more often!
Gm is goofy. Just made a comaro into an SUV. Fugly
Ooh 3 Cylinder power! Feel it! Wow! What a joke.
Planning to drag race your compact CUV?.
By having to push a switch when you need AWD, it allows you to run through all the good weather months in 2WD for better fuel economy. It’s really no different than pushing a switch to disengage Auto StopStart with every engine start cycle. It will be second nature once you do it several times. Also, as people drive these cars more with transmissions with more forward gears they will learn how to avoid having the transmission shift as much. Further, these vehicles were not meant to be horsepower monsters. People who buy this car want a nice car with good fuel economy and good utility. If you want 0-60 in three seconds in a crossover look at Porsche.
We love the TrailBlazer. We think the engine is peppy and perfect sized. Perfect weight and size to pull behind a motorhome.