General Motors reintroduced the Chevy Trailblazer nameplate for the 2021 model year as an all-new compact crossover, slotting in between the Chevy Trax and the Chevy Equinox with regard to the Bow Tie brand’s crossover model lineup. However, despite its positioning in the B-segment, the new Chevy Trailblazer is also giving C-segment rivals a run for their money.
In a recent interview with the senior marketing manager for Chevrolet SUVs, Brad Franz, GM Authority executive editor Alex Luft asked about the Chevy Trailblazer’s conquest sales.
“Based on our early conquest data reads, Trailblazer does seem to be capable of getting out and competing with C-segment competitors as well,” Franz said during his interview with GM Authority. “So we’re seeing a lot of activity with some of the C-segment rivals, which is really where Equinox plays, but we also see the Trailblazer go up and play with those competitors as well, so we think this will be an opportunity for us.”
As GM Authority covered previously, the all-new Chevy Trailblazer is exceeding expectations and selling very quickly. In fact, the new Trailblazer has been the fastest-selling vehicle in the industry since the summer months, turning in just 36 days on average in July. Chevrolet has also stated that U.S. sales of the new Trailblazer are at 200 percent of the objective for the 2020 calendar, despite the challenges of the COVID-19 pandemic.
Chevy Trailblazer sales for Q3 of this year continue to show momentum, with 10,322 units sold in the U.S. during the time period. For the first nine months of the year, U.S. Chevy Trailblazer sales amounted to 17,024 units total.
Chevrolet Trailblazer Sales
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Meanwhile, in the C-segment, the Chevy Equinox climbed to third in terms of sales performance, with 67,476 units sold during the time period. For the first nine months of the year, Chevy Equinox sales amounted to 191,727 units total.
News that the Chevy Trailblazer is selling into C-segment rivals indicates that owners are willing to replace larger, more expensive vehicles with the smaller Trailblazer crossover. In turn, the Trailblazer is commanding higher Average Transaction Prices (ATPs).