Chevy Equinox sales decreased in the United States, Canada, South Korea, Mexico, and Argentina while increasing in Brazil during Q3 2020.
Chevrolet Equinox Sales - Q3 2020 - United States
In the United States, Chevrolet Equinox deliveries totaled 67,476 units in Q3 2020, a decrease of about 15 percent compared to 79,799 units sold in Q3 2019.In the first nine months of the year, Equinox sales decreased about 25 percent to 191,727 units.
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| EQUINOX | -15.44% | 67,476 | 79,799 | -24.50% | 191,727 | 253,956 |
Chevrolet Equinox Sales - Q3 2020 - Canada
In Canada, Chevrolet Equinox deliveries totaled 3,456 units in Q3 2020, a decrease of about 24 percent compared to 4,552 units sold in Q3 2019.In the first nine months of the year, Equinox sales decreased about 36 percent to 9,631 units.
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| EQUINOX | -24.08% | 3,456 | 4,552 | -35.93% | 9,631 | 15,031 |
Chevrolet Equinox Sales - Q3 2020 - South Korea
In South Korea, Chevrolet Equinox deliveries totaled 241 units in Q3 2020, a decrease of about 57 percent compared to 566 units sold in Q3 2019.In the first nine months of the year, Equinox sales decreased about 41 percent to 979 units.
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| EQUINOX | -57.42% | 241 | 566 | -40.63% | 979 | 1,649 |
Chevrolet Equinox Sales - Q3 2020 - Mexico
In Mexico, Chevrolet Equinox deliveries totaled 408 units in Q3 2020, a decrease of about 34 percent compared to 615 units sold in Q3 2019.In the first nine months of the year, Equinox sales decreased about 45 percent to 985 units.
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| EQUINOX | -33.66% | 408 | 615 | -44.73% | 985 | 1,782 |
Chevrolet Equinox Sales - Q3 2020 - Brazil
In Brazil, Chevrolet Equinox deliveries totaled 2,186 units in Q3 2020, an increase of about 117 percent compared to 1,007 units sold in Q3 2019.In the first nine months of the year, Equinox sales increased about 13 percent to 4,072 units.
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| EQUINOX | +117.08% | 2,186 | 1,007 | +13.14% | 4,072 | 3,599 |
Chevrolet Equinox Sales - Q3 2020 - Argentina
In Argentina, Chevrolet Equinox deliveries totaled 163 units in Q3 2020, a decrease of about 1 percent compared to 164 units sold in Q3 2019.In the first nine months of the year, Equinox sales decreased about 20 percent to 561 units.
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| EQUINOX | -0.61% | 163 | 164 | -20.09% | 561 | 702 |
Competitive Sales Comparison
Chevy Equinox sales performance during Q3 2020 kept the model in the third-best-selling spot in the segment. The Equinox was only outsold by the Toyota RAV4 in first place and the Honda CR-V in second.
However, the Equinox outsold all other contenders, including the Nissan Rogue (comprised of two models – the regular Rogue and Rogue Sport), Subaru Forester, the all-new Ford Escape (see Ford Escape sales), Jeep Cherokee, Mazda CX-5 (see Mazda CX-5 sales), Hyundai Tucson, Subaru Crosstrek, Volkswagen Tiguan (see VW Tiguan sales), Kia Sportage, GMC Terrain – the Equinox’s corporate cousin – (see GMC Terrain sales), as well as the Dodge Journey, Mitsubishi Outlander, and Mitsubishi Eclipse Cross.
Sales Numbers - Mainstream Compact Crossovers - Q3 2020 - United States
| MODEL | Q3 20 / Q3 19 | Q3 20 | Q3 19 | Q3 20 SHARE | Q3 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| TOYOTA RAV4 | -6.62% | 115,799 | 124,012 | 17% | 16% | -6.79% | 302,574 | 324,622 |
| HONDA CR-V | -5.16% | 98,436 | 103,795 | 15% | 13% | -15.46% | 237,334 | 280,739 |
| CHEVROLET EQUINOX | -15.44% | 67,476 | 79,799 | 10% | 10% | -24.50% | 191,727 | 253,956 |
| NISSAN ROGUE | -37.72% | 60,436 | 97,033 | 9% | 12% | -38.52% | 167,401 | 272,300 |
| SUBARU FORESTER | +6.62% | 48,222 | 45,228 | 7% | 6% | +2.00% | 134,082 | 131,447 |
| FORD ESCAPE | -22.64% | 46,956 | 60,701 | 7% | 8% | -32.02% | 131,753 | 193,801 |
| JEEP CHEROKEE | -21.40% | 40,981 | 52,139 | 6% | 7% | -34.44% | 97,919 | 149,349 |
| MAZDA CX-5 | -0.28% | 39,205 | 39,315 | 6% | 5% | -8.29% | 104,277 | 113,702 |
| HYUNDAI TUCSON | -10.05% | 33,198 | 36,907 | 5% | 5% | -11.40% | 91,139 | 102,861 |
| SUBARU CROSSTREK | -22.09% | 31,192 | 40,038 | 5% | 5% | -21.90% | 76,924 | 98,497 |
| VOLKSWAGEN TIGUAN | +0.37% | 28,069 | 27,965 | 4% | 4% | -11.41% | 75,563 | 85,296 |
| KIA SPORTAGE | -8.98% | 22,782 | 25,029 | 3% | 3% | -4.15% | 62,400 | 65,104 |
| GMC TERRAIN | -7.57% | 21,313 | 23,058 | 3% | 3% | -17.53% | 60,544 | 73,410 |
| DODGE JOURNEY | -40.09% | 10,164 | 16,965 | 2% | 2% | -50.72% | 30,750 | 62,396 |
| MITSUBISHI OUTLANDER | +62.29% | 7,923 | 4,882 | 1% | 1% | -22.99% | 23,467 | 30,471 |
| MITSUBISHI ECLIPSE CROSS | -25.67% | 2,429 | 3,268 | 0% | 0% | -44.67% | 8,775 | 15,859 |
| TOTAL | -13.53% | 674,581 | 780,134 | -20.28% | 1,796,629 | 2,253,810 |
With a decrease of over 15 percent, the change in Chevy Equinox sales were roughly in line with the segment average during the quarter, though several other models posted greater declines. For instance, the Nissan Rogue posted a 38 percent decline, Ford Escape sales dropped 23 percent, Jeep Cherokee saw sales slide 21 percent, Dodge Journey sales fell 40 percent and Mitsubishi Eclipse Cross deliveries slipped 26 percent. The Equinox’s top rival – the RAV4 – also posted a decline, of nearly 7 percent. The only models in the segment to grow sales volume during the quarter were the Subaru Forester, Volkswagen Tiguan, and the Mitsubishi Outlander which posted gains of 7 percent, less than 1 percent, and 62 percent, respectively.
The Q3 2020 sales performance gives the Equinox a segment share of 10 percent, equivalent to the 10 percent it held in Q3 2019. The performance places the Equinox behind the 17 and 15 percent commanded by the RAV4 and CR-V, respectively.
The compact mainstream crossover segment contracted nearly 14 percent to 674,581 units in Q3 2020, meaning Equinox sales slightly underperformed the segment average.
The GM Authority Take
The decline in Chevy Equinox sales during Q3 2020 follows a decrease of nearly 41 percent in Q2 2020Â and a 17 percent drop in Q1 2020, which follows another decline during Q4 2019 as a result of the 40 day-long UAW strike. Before the four consecutive declines in sales volumes, the Equinox posted its best-ever third quarter sales performance, preceded by its best-ever second quarter performance in Q2 2019, very healthy growth during Q1 2019, and a strong performance in Q4 2018.
We posit that Equinox sales continued to suffer in Q3 as a result of the following factors:
- Less-than-ideal inventory levels as a result of COVID-19-related production idling at all three GM plants that produce the Equinox, including:
- GM CAMI plant in Ingersoll in Canada
- GM San Luis Potosi plant in Mexico
- GM Ramos Arizpe plant in Mexico
- Residual effects from the UAW labor strike, which lasted 40 days spanning Q3 and Q4 of 2019, sapping Chevrolet and its parent company, General Motors, from vital production volume in the United States. Production in other markets, such as Canada and Mexico, was also disrupted due to parts shortages resulting from the UAW strike. Given that the Equinox is produced in Canada and Mexico, the vehicle was somewhat protected from the walkout.
- Higher intensity of competition in the mainstream compact crossover space.
Sales Numbers - GM Mainstream Compact Crossovers - Q3 2020 - United States
| MODEL | Q3 20 / Q3 19 | Q3 20 | Q3 19 | Q3 20 SHARE | Q3 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET EQUINOX | -15.44% | 67,476 | 79,799 | 76% | 78% | -24.50% | 191,727 | 253,956 |
| GMC TERRAIN | -7.57% | 21,313 | 23,058 | 24% | 22% | -17.53% | 60,544 | 73,410 |
| TOTAL | -13.68% | 88,789 | 102,857 | -22.94% | 252,271 | 327,366 |
It’s also worth noting that combining the 67,476 Chevy Equinox sales with the 21,313 deliveries of its corporate cousin and platform mate, the GMC Terrain, gives GM 88,789 combined deliveries in the compact crossover space. The result aren’t overly impressive, given that the RAV4 and CR-V still sold more units (with the RAV4 selling about 27,000 units more than the Equinox and Terrain combined).
That said, the RAV4 is an all-new model while the Equinox has been around since the 2018 model year. GM recently revealed the mid-cycle refresh for the Equinox, which was originally set to arrive as the 2021 Chevy Equinox. However, the COVID-19 pandemic pushed the refresh to the 2022 model year (see more on the 2022 Chevrolet Equinox). The freshening includes revised exterior styling, a new Equinox RS trim level, and a few other enhancements that should increase the crossover’s competitiveness and command more attention from shoppers.
Going forward, we expect sales of all automobiles – including those of the Equinox – to continue to struggle as economies recover from COVID-19 pandemic. That said, things should start to pick back up once things return to normal levels.
About The Numbers
- All percent change figures compared to Chevrolet Equinox sales for Q3 2019, except if noted
- There were 77 selling days in Q3 2020 and 76 selling days in Q3 2019
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
- China sales figures represent retail deliveries and not wholesales
- GM Q3 2020 sales U.S.A.
- Chevrolet sales Q3 2020 U.S.A.
- Cadillac sales Q3 2020 U.S.A.
- Buick sales Q3 2020 U.S.A.
- GMC sales Q3 2020 U.S.A.
- GM Canada sales Q3 2020
- Chevrolet Canada sales Q3 2020
- Cadillac Canada sales Q3 2020
- Buick Canada sales Q3 2020
- GMC Canada sales Q3 2020
- GM Mexico sales Q3 2020
- GM Mexico sales July 2020
- Chevrolet Mexico July 2020 sales
- Buick Mexico July 2020 sales
- GMC Mexico July 2020 sales
- Cadillac Mexico July 2020 sales
- GM Mexico sales August 2020
- Chevrolet Mexico August 2020 sales
- Buick Mexico August 2020 sales
- GMC Mexico August 2020 sales
- Cadillac Mexico August 2020 sales
- GM Mexico sales September 2020
- Chevrolet Mexico September 2020 sales
- Buick Mexico September 2020 sales
- GMC Mexico September 2020 sales
- Cadillac Mexico September 2020 sales
- GM Mexico sales July 2020
- GM China sales Q3 2020
- Chevrolet China Q3 2020 sales
- Buick China Q3 2020 sales
- Cadillac China Q3 2020 sales
- GM Brazil sales Q3 2020
- GM Argentina sales Q3 2020
- GM South Korea sales Q3 2020
- GM South Korea July 2020 sales
- Chevrolet South Korea July 2020 sales
- Cadillac South Korea July 2020 sales
- GM South Korea August 2020 sales
- Chevrolet South Korea August 2020 sales
- Cadillac South Korea August 2020 sales
- GM South Korea September 2020 sales
- Chevrolet South Korea September 2020 sales
- Cadillac South Korea September 2020 sales
- GM South Korea July 2020 sales
- GM Russia sales Q3 2020
- GM Russia sales July 2020
- GM Russia sales August 2020
- GM Russia sales September 2020
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Comments
This is why General Motors need to follow the approach of foreign competitors by continuing to develop and improve their vehicles every year as sitting on one’s laurels is the easiest way to lose market share; GM also needs to cut the years between refreshing and a complete clean sheet redesign (always trying to improve on ergonomics and space efficiency).
It seems the next gen will be a 2025MY, so a september/2023 reveal is possible. Equinox is a nice car, but needs updates,
especially in the interior and design departments
Maybe everybody already has one.
At least it seems like it around here.
Still wishing for GM or Ford to knock the Rav4 and CRV down to their knees. Too bad there are so many sheep out there mindlessly buying those two brands. And the CX5 hitting that many so far this year just goes to show how many people drink the Kool-aid being sold by the magazines. I put way too many miles on brand new and traded in (used) CX5’s to ever rank it very high.
All i could say GM better wise up ,there are many owners out here who have a equinox with oil burning engines that need to be replaced or reimbursed for Ks of dollars out of pocket . what the hell are you doing besides pissing off buyers . I bet every one will receive a Christmas bonus before this case is settled .
Equinox is a mediocre brand with mediocre sales but stronger then Ford or Nissan without two offerings.
It’s a decent design but must fo more, without stepping on GMC/Buick, to complete against Toyota.
With the new Envision Avenir coming this should
GM has four brands in the same vehicle segment, Toyota, Honda, Nissan have two each. I would like to see numbers by corporate brand.