Chevrolet Argentina sales decreased 54 percent to 1,875 units in May 2020. The figures place Chevrolet as the sixth best-selling car brand during last month in Argentina, behind Volkswagen, Renault, Toyota, Fiat and Ford.
Individual model sales performance was as follows:
During the first five months of the 2020 calendar year, Chevrolet Argentina sales decreased 45 percent to 12,215 units.
| MODEL | MAY 2020 / MAY 2019 | MAY 2020 | MAY 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CAMARO | -100.00% | 0 | 12 | -91.49% | 4 | 47 |
| COBALT | -72.73% | 3 | 11 | -95.56% | 24 | 541 |
| CRUZE | -36.51% | 273 | 430 | -21.63% | 1,493 | 1,905 |
| EQUINOX | -26.32% | 42 | 57 | -46.03% | 279 | 517 |
| MONTANA | -58.33% | 5 | 12 | -93.88% | 6 | 98 |
| ONIX | -36.76% | 998 | 1,578 | -15.66% | 6,253 | 7,414 |
| PRISMA | -93.90% | 53 | 869 | -70.98% | 1,427 | 4,918 |
| S10 | -52.36% | 333 | 699 | -55.34% | 1,317 | 2,949 |
| SPIN | -67.88% | 53 | 165 | -48.38% | 572 | 1,108 |
| TRACKER | -54.55% | 75 | 165 | -74.48% | 628 | 2,461 |
| TRAILBLAZER | -34.21% | 25 | 38 | -51.84% | 157 | 326 |
| CHEVROLET TOTAL | -54.41% | 1,875 | 4,113 | -45.38% | 12,215 | 22,365 |
Although Chevrolet Argentina sales decreased in May – the second full month of stay-at-home orders brought about by the COVID-19 pandemic – sales actually recovered compared to April, and showed a smaller percentage of contraction. Case in point: Chevrolet recorded just 434 registrations in April 2020, representing a drastic 89 percent drop in sales volume over April 2019. By comparison, the Bow Tie brand delivered 1,875 vehicles in May, representing a 54 percent decline in May 2019. The improvement is the result of the reopening of the Chevrolet Argentina dealer network during the second week of May.
Chevrolet Onix hatchback
Despite the recovery in May compared to April, all of the brand’s models showed significant declines in sales, with the most affected being the Camaro and the discontinued Cobalt and Prisma. And though the Chevrolet Onix remained Chevy’s best-selling model in May, the subcompact model range lost its best-selling spot in Argentina to the Toyota Hilux midsize pickup by only 18 units (1,016 for the Hilux and 998 for the Onix).
This circumstance makes the Onix the country’s second best-selling vehicle following three consecutive months as the undisputed best-seller. We posit that this disruption is temporary, and that the Onix will return to its rightful place as Argentina’s best-selling car in due time once things return to normal following the negative impacts of COVID-19.
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