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Chevy Equinox Sales Propel SUV To Second Best-Selling Spot During Q1 2019

Chevrolet Equinox sales increased in the United States, decreased in Mexico, and posted its first first quarter sales results in South Korea during the first quarter of 2019.

Chevrolet Equinox Sales - Q1 2019 - United States

In the United States, Chevrolet Equinox deliveries totaled 88,500 units in Q1 2019, an increase of about 7 percent compared to 82,398 units sold in Q1 2018. The results represent a first quarter sales volume record for the model.
MODEL Q1 2019 / Q1 2018 Q1 2019 Q1 2018
EQUINOX +7.41% 88,500 82,398

Chevrolet Equinox Sales - Q1 2019 - Canada

In Canada, Chevrolet Equinox deliveries totaled 4,630 units in Q1 2019, a decrease of about 13 percent compared to 5,303 units sold in Q1 2018.
MODEL Q1 2019 / Q1 2018 Q1 2019 Q1 2018
EQUINOX -12.69% 4,630 5,303

Chevrolet Equinox Sales - Q1 2019 - Mexico

In Mexico, Chevrolet Equinox deliveries totaled 453 units in Q1 2019, a decrease of about 62 percent compared to 1,180 units sold in Q1 2018.
MODEL Q1 2019 / Q1 2018 Q1 2019 Q1 2018
EQUINOX -61.61% 453 1,180

Chevrolet Equinox Sales - Q1 2019 - South Korea

In South Korea, Chevrolet Equinox deliveries totaled 435 units in Q1 2019.
MODEL Q1 2019 / Q1 2018 Q1 2019 Q1 2018
EQUINOX * 435 *

2018 Chevrolet Equinox Redline Edition exterior - 2017 Chicago Auto Show 004

Competitive Sales Comparison

After a very healthy fourth quarter, Chevy Equinox sales continued to grow in the first quarter of 2019. The performance represented the CUV’s best first-quarter sales, while propelling the model to second best-selling status in its competitive set.

The Equinox was outsold by the Nissan Rogue, whose sales figures represent sales volume of two models – the Rogue Sport and the “regular” Rogue. The former is a slightly smaller version of the latter with a more raked roofline, and Nissan reports sales of both models on the same line.

Sales Numbers - Mainstream Compact Crossovers - Q1 2018 - United States

MODEL Q1 19 / Q1 18 Q1 19 Q1 18 Q1 19 SHARE Q1 18 SHARE
NISSAN ROGUE -19.44% 93,814 116,454 13% 16%
CHEVROLET EQUINOX +7.41% 88,500 82,398 13% 11%
HONDA CR-V +6.38% 87,280 82,046 12% 11%
TOYOTA RAV4 -8.35% 83,820 91,459 12% 12%
FORD ESCAPE -9.87% 60,702 67,350 9% 9%
JEEP CHEROKEE -2.35% 49,420 50,610 7% 7%
SUBARU FORESTER +9.57% 40,656 37,104 6% 5%
MAZDA CX-5 -12.43% 37,494 42,817 5% 6%
HYUNDAI TUCSON +3.40% 28,831 27,882 4% 4%
VOLKSWAGEN TIGUAN +5.13% 26,697 25,394 4% 3%
SUBARU CROSSTREK -21.71% 26,197 33,462 4% 5%
GMC TERRAIN -23.06% 25,364 32,964 4% 4%
DODGE JOURNEY +30.32% 24,003 18,419 3% 2%
KIA SPORTAGE -1.34% 19,198 19,459 3% 3%
MITSUBISHI OUTLANDER +4.89% 13,740 13,099 2% 2%
TOTAL -4.75% 705,716 740,917

The Equinox outsold all other contenders, including the Honda CR-V, Toyota RAV4, Ford Escape (see Ford Escape sales), Jeep Cherokee (see Jeep Cherokee sales), Subaru Forester, Mazda CX-5 (see Mazda CX-5 sales), Hyundai Tucson, Volkswagen Tiguan (see VW Tiguan sales), Subaru Crosstrek, the Equinox’s corporate cousin – the GMC Terrain (see GMC Terrain sales), as well as the Dodge Journey (see Dodge Journey sales), Kia Sportage, and Mitsubishi Outlander.

What’s more, Chevy Equinox sales grew faster than the segment average. Equinox managed to post one of the highest sales growth rates in its segment on a percentage basis, with only the Subaru Forester and Dodge Journey growing faster. In fact, Equinox grew faster than the Honda CR-V, which saw sales volume increase 6.38 percent. The Nissan Rogue, meanwhile, saw sales decrease a substantial 19 percent.

The first quarter performance gives the Equinox a 13 percent market share in the segment, only second to that of the Nissan Rogue line, which commanded a market share of 13.3 percent.

The compact mainstream crossover segment contracted 4.75 percent in Q1 2019.

2018 Chevrolet Equinox Redline Edition exterior - 2017 Chicago Auto Show 005

The GM Authority Take

The Equinox’s first quarter 2019 sales performance is truly incredible and serves as a testament that, despite all initial criticism, Chevrolet has created a highly desirable product that is selling extremely well.

When combined with the GMC Terrain, GM saw 113,864 cumulative deliveries in the segment, enough to be the leader by nearly 20,050 units for a 16.1 percent market share.

About The Numbers

  • All percent change figures compared to Chevrolet Equinox Q1 2018 sales, except as noted
  • There were 76 selling days in Q1 2019 and 76 selling days in Q1 2018
  • South Korea sales figures reflect actual vehicle registrations rather than wholesales
  • China sales figures represent retail deliveries and not wholesales

2018 Chevrolet Equinox Diesel LT AWD - winter media drive - exterior 009

About Chevrolet Equinox

The Chevrolet Equinox is a compact crossover. It slots above the Chevrolet Trax and below the Chevrolet Traverse. It will also be positioned below the rumored to be the future Chevrolet Blazer. The first-generation Equinox ran from the 2005-2009 model years and was based on the first-generation Theta platform. The second-generation Equinox was offered from the 2010-2017 model years and was based on the Theta 2 platform. Both the first- and second-generation models were "tweeners", in that they straddled the compact and midsize CUV segments in size. The third-generation model was introduced for the 2018 model year. It rides on the GM D2 platform shared with the second-generation GMC Terrain, Chevrolet Cruze, and Chevrolet Volt and, unlike its two predecessors, is positioned squarely in the compact segment.

2018 Chevrolet Equinox Diesel LT AWD - winter media drive - exterior 015

The third-generation, 2018 and newer Equinox features an all-new exterior and interior, while being slightly smaller inside and out compared to the outgoing model. It also offers an all-new engine lineup and an all-new lightweight architecture that enables a weight savings of over 400 pounds compared to the second-gen model. As a result, the new Equinox gets better fuel economy while also delivering improvements in ride, handling, packaging, and safety.

2018 Chevrolet Equinox Diesel LT AWD - winter media drive - exterior 012

The Equinox is assembled at the following GM plants:

2018 Chevrolet Equinox interior real world 001 cockpit

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Comments

  1. “The Equinox was outsold by the Nissan Rogue, whose sales figures represent sales volume of two models – the Rogue Sport and the “regular” Rogue. The former is a slightly smaller version of the latter with a more raked roofline, and Nissan reports sales of both models on the same line. ”

    So really the Equinox is the best seller, because combining 2 models is kind cheating and it looks like the Rouge is on a negative trajectory so far while the Equinox is positive, it could be the Equinox’s year if sales hold up.

    A US made Buick variant would probably propel this trio even further.

    Reply
    1. So true. Or how about this? Just take the numbers of the Nox and Terrain together (as they showed in the article) and combine them. Not totally the same, but kind of. haha.

      Reply
  2. The reviewers can hate all they want, but people love the Equinox. Nice to see some good news from GM.

    I agree with MrR as well. A Buick version of this would be a big hit if priced correctly.

    Reply
    1. It would be but that’s a tight window with the XT4 already in that space.

      Reply
  3. I really like my Equinox Premier. With that being said, I’m going to guess the Equinox probably was near the top in the segment for incentives in the first quarter. There have been substantial incentives for months.

    Reply
  4. The last gen Nox and Terrain started slow and got stronger and stronger in sales. We may be seeing the same trend again.

    Reply
  5. Have to admit that’s impressive to beat the Rav4 and CRV. Still need to make some of that safety tech standard.

    Reply
  6. My wife owns a 2018 Equinox. It’s an excellent vehicle. Good acceleration and ride quality. The headlights are fantastic.

    Reply
  7. This should be the case as the Nox is quite a nice looking crossover and has a very attractive interior. It hits all the rite buttons and boxes. It even offers the diesel (which I personally want to get), so I’d be interested to see how many of those sales came from having the diesel option.

    Keep up the good work Chevy!

    Reply
  8. I’d say that the Equinox is the best selling vehicle in the segment but the Rogue is the best selling nameplate.

    Reply
  9. Hell yea. I love my 19 equinox 2.0T.
    TFL Car recently did a Rogue vs Equinox comparison video and the Equinox was clearly the better vehicle. They found the Rogue to be dangerously slow and underpowered.



    Chevrolet really nailed it on this one, they deserve that top spot and it looks like they have it.

    Reply
  10. So, Mexicans build, yet don’t buy, the Equinox. Americans obviously DO like, and buy the Equinox. Remind me why GM closed Lordstown again, instead of moving production there???

    Reply
    1. Any GM vehicle, including the Chevy Equinox, assembled in Mexico is still “American” because Mexico is part of North America as the U.S. is, and all sales profits return to GM. The same applies for Hondas assembled in the U.S. as they are still “Japanese” and their profits return to Honda in Japan. Assembly cost is a small percentage of any vehicle cost.

      I am a proud owner of a 2009 Chevy Equinox assembled in Canada, also “American”.

      Reply
      1. My belief is that GM should utilize American and Canadian plants for the US and Canada. Let Mexico build for Mexico, Central and South America, as well as what little is left in Europe and Africa.

        Let Pan-Asia build for the Asia-Pacific rim.

        I understand importing low volume vehicles, (ie: Traverse in China or initial Encore in the US) but once a vehicle establishes itself somewhere, attempts should be made to incorporate production there. The Equinox sits on the same platform as the Cruze. Why not utilize Lordstown for the Equinox???

        Reply
    2. Remember, there are a lot of vehicles for sale in Mexico that are not available in the USA. I’m sure that a number of them are priced well below the Equinox.

      Reply
    3. Mexico, Canada and the US basically have a merged economic zone. We have one supply chain just like Europe. Mexico is not an ememy but an economic partner.

      Reply
  11. I purchased my 2018 1.5L AWD Premier Equinox with the “Sun, Sound & Fun” package in April, 2017 (will be exactly 2 years old this coming weekend) and it is hands-down the best vehicle I’ve ever owned. No recalls, no rattles, with a hair over 26k on the odometer, she’s as tight as the day I brought her home. Would not hesitate to buy this Equinox again (although I am scoping out the Blazer and the Traverse).

    Reply
  12. The Equinox 2.0L Turbo is an extremely underrated package. No Rogue, CR-V, Rav4, or Forester is anywhere near that fast.

    If you are considering one, definitely try to test drive a 2.0L turbo model.

    Reply
  13. Stranger than true: I traded in a 2014 Chevy SS and a 2002 Z28 for a 2019 Equinox 2.0T Premier AWD. 2,400 miles in and the NOX has been nothing but superb in all aspects. Very impressive SUV from Chevy! nice to see the sales figures seem to show that the car buying public may not agree with the experts in the car mags.

    Reply

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