Chevrolet Camaro sales decreased in all trackable markets, including United States, Canada and South Korea, in the second quarter of 2018.
Chevrolet Camaro Sales - Q2 2018 - United States
In the United States, Chevrolet Camaro deliveries totaled 13,588 units in Q2 2018, a decrease of about 36 percent compared to 21,269 units sold in Q2 2017.In the first six months of the year, Camaro sales decreased about 31 percent to 25,380 units.
| MODEL | Q2 2018 / Q2 2017 | Q2 2018 | Q2 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| CAMARO | -36.11% | 13,588 | 21,269 | -30.59% | 25,380 | 36,567 |
Chevrolet Camaro Sales - Q2 2018 - Canada
In Canada, Chevrolet Camaro deliveries totaled 1,070 units in Q2 2018, a decrease of about 14 percent compared to 1,237 units sold in Q2 2017.In the first six months of the year, Camaro sales decreased about 7 percent to 1,643 units.
| MODEL | Q2 2018 / Q2 2017 | Q2 2018 | Q2 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| CAMARO | -13.50% | 1,070 | 1,237 | -6.91% | 1,643 | 1,765 |
Chevrolet Camaro Sales - Q2 2018 - South Korea
In South Korea, Chevrolet Camaro deliveries totaled 47 units in Q2 2018, a decrease of about 65 percent compared to 136 units sold in Q2 2017.In the first six months of the year, Camaro sales decreased about 64 percent to 105 units.
| MODEL | Q2 2018 / Q2 2017 | Q2 2018 | Q2 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| CAMARO | -65.44% | 47 | 136 | -64.29% | 105 | 294 |
The GM Authority Take
The Camaro’s 36 percent Q2 sales drop in the United States kept it in third and last place in its direct competitive set in terms of overall monthly sales volume. By comparison, Ford Mustang sales increased 5 percent to 23,264 units, keeping it in first place by sales volume, and Dodge Challenger sales decreased 2.3 percent to 19,719 units. As such, the Camaro post the highest decrease among its two direct pony car rivals, while being handily outsold by the Mustang and Challenger.
We maintain that the ongoing negative sales performance of the sixth-generation Camaro to high prices of the sixth-generation model, particularly when it comes to entry- and mid-level models. The scenario appears to have pushed price-conscious buyers to more affordable offerings from Ford and Dodge.
Chevrolet will soon launch refreshed Camaro for the 2019 model year. Though the update was initially expected to bring about a revised trim level structure, resulting in more affordable equipment groups, this does not appear to be in the cards at the present time, since the widely-expected 0SS trim level is not part of the 2019 Camaro lineup, at least for the time being. However, the introduction of the 3LT trim level for the 2019 Camaro could result in a reduction in the starting price of 1LS, 1LT and 2LT models.
It’s also possible that various product-related issues could be holding back Camaro sales, including reduced visibility from within the cabin, a dashboard design that some might not find particularly attractive, as well as little differentiation from the fifth-gen Camaro in terms of first-glance exterior styling.
Sales Numbers - Mainstream Two-Door Sports Cars - Second Quarter 2018 - USA
| MODEL | Q2 18 / Q2 17 | Q2 18 | Q2 17 | YTD 18 / YTD 17 | YTD 18 | YTD 17 |
|---|---|---|---|---|---|---|
| MUSTANG | +5.06% | 23,264 | 22,144 | -4.89% | 42,428 | 44,608 |
| CHALLENGER | -2.31% | 19,719 | 20,185 | +4.06% | 37,367 | 35,910 |
| CAMARO | -36.11% | 13,588 | 21,269 | -30.59% | 25,380 | 36,567 |
| MX-5 MIATA | -24.12% | 2,725 | 3,591 | -32.73% | 4,691 | 6,973 |
| 124 SPIDER | -24.43% | 1,163 | 1,539 | -24.24% | 1,894 | 2,500 |
| 86 | -43.40% | 1,106 | 1,954 | -38.76% | 2,288 | 3,736 |
| BRZ | -16.64% | 1,092 | 1,310 | -13.10% | 1,996 | 2,297 |
| 370Z | -22.16% | 966 | 1,241 | -21.70% | 1,949 | 2,489 |
| TC | -100.00% | 0 | 32 | -99.43% | 1 | 174 |
| TOTAL | -13.16% | 63,623 | 73,265 | -12.76% | 117,994 | 135,254 |
The mainstream two-door sports car segment contracted 13 percent in the second quarter and 12.6 percent in the first six months of 2018.
About Chevrolet Camaro
The Chevrolet Camaro is a family of sports cars that includes a two-door coupe and two-door soft-top convertible as well as various performance variants such as SS, 1LE, ZL1 and ZL1 1LE. The legendary nameplate was first introduced in 1966 and went out of production in 2002 as the fourth-gen model. The Camaro was re-introduced in 2009 as an all-new fifth-generation model based on the GM Zeta platform.
The Camaro is currently Chevrolet’s most affordable sports car, slotting below the Chevrolet Corvette. The current model was introduced for the 2016 model year and represents the sixth generation of the Camaro nameplate. The model rides on the GM Alpha platform shared with the Cadillac ATS and Cadillac CTS.
The 2018 Chevy Camaro represents the third model year of the sixth-gen Camaro. An midcycle refresh is taking place for the 2019 model year that includes freshened front and rear ends as well as a revised trim level structure that might deliver a lower price point, thereby addressing one of the biggest criticisms of the gen six Camaro. In fact, GM Authority exclusively reported back in 2017 that the 2019 Camaro will introduce a new Camaro 3LT trim level that could theoretically enable Chevy to offer the Camaro 1LT and 2LT trim levels with less equipment and at lower price points than the 2016-2018 models.
The gen six Chevy Camaro is assembled for global markets by GM USA at the GM Lansing Grand River plant in Lansing, Michigan, USA.
2019 Camaro LS/LT
About The Numbers
- All percent change figures compared to Camaro Q2 2017 sales, except as noted
- In the United States, there were 77 selling days in Q2 2018 and 77 selling days in Q2 2017
- In Canada, there were 77 selling days in Q2 2018 and 76 selling days in Q2 2017
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
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- Q2 2018 GM sales results:
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- GM China Q2 2018 sales results
- GM Korea Q2 2018 sales results:
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- U.S. GM Q2 2018 sales results
Comments
Sales will get even worse with the ugly MY19
This could prove to be bad news for the 2019 Chevrolet Camaro which many have already criticized for being too conservative of a refresh with an almost unwillingness by Chevrolet to make aggressive changes.
The real question is whether those who are criticizing the refresh are even the target market for the Camaro to begin with. Something tells me they’re not… and are just sharing their opinion.
Let’s let the refresh speak for itself… and the biggest issue that gen six has had is that it’s just too expensive compared to the competition. Hopefully the refresh changes that.
It’s hard to criticize GM for making conservative changes to the Camaro. Just look at the competition. The Mustang’s styling was practically frozen in time from 2004 to the end of 2014. The Challenger’s styling hasn’t had a noticeable change since it first came out in 2008.
The problem with the 2019 Camaro refresh was that they had a blind person design the front end.
It is only going to get worse…
You can change the styling, lower the cost and sales would continue to drop. All three coupes are stagnant in sales and it is the market not the cars.
Not sure how you could make a better car like this cheaper than a 4 cylinder turbo Malibu with the V8.
I guess they could do like a Chrysler and just build the same car for 12 years or do as Ford just offer the 4 and 8.
Global sales is the only future unless the market shifts.
It’s a combination of most of those items you mentioned:
1. The lifespan of the sixth gen needs to be longer with more than one refresh, but rather two or three or even more. We’ve had hints about this from Ammann, but I’m not sure how that will play into the Camaro specifically. There’s no reason to have to put a new architecture every 5-7 years under a car like the gen six Camaro. Instead, make continuous improvements like Dodge does with Charger and Challenger, amortizing costs and delivering a better product over time.
2. While the segment isn’t growing, it’s not falling off the deep end, either. A 10 percent year-over-year drop for the first half of the year is being painted by mosts analysts as being cyclical in nature. The customers here are not going to crossovers, sedans, wagons, hatches, etc. They’re loyal to the segment. So while the market is admittedly small, it’s also very loyal.
3. The Camaro is losing out to the Mustang and Challenger based on the cost of the desired equipment groups/trim levels. 0SS needs to happen yesterday… instead, it looks like it will only happen for 2020, if that. The introduction of 3LT should theoretically drop the price of the 1LS, 1LT and 2LT… but I’m not sure that will happen.
4. Global sales need to happen, and this is where GM/Chevrolet are particularly weak. Ford is selling the Mustang in Europe with much better success than Chevy is selling the Camaro, simply because Ford has much more than an extremely limited presence there. Meanwhile, consumer confidence in Chevrolet from most EU buyers is extremely low. Opportunities exist in the EU, Australia, Russia, Brazil, Colombia and potentially Argentina. Other global markets, including China, are non-starters for the Camaro. But we all know how Chevy screwed the pooch in the EU and in Russia 5 years ago…
Why does the Camaro need a 3LT trim when 2LTs sit on the dealer lots? Right now a 34-35K 2LT makes no sense when I can jump to a stripped 1SS at 38K.
I have been impressed with this platform since it came out. Engines, braking, handling from 1LS all the way to ZL1. A superior car. I just don’t think there is a magic refresh that can turn it into a better seller than Mustang or Challenger even in the US. The 2019 refresh is a step in the wrong direction.
On #1 it does not need to be longer. The changes to the Challanger are just band aids of a new interior and low volume engines that draw attention to a car most magazine will not tests your longer vs the others.
I expect the platform will see a change or major update with the CT5 as it needs a RHD for down under.
I also expect the Challanger to die and not be replaced.
#2 the segment is a shadow of what it once was years ago. The segment also today really needs to be around or closer to 100k units bs where it has been. That number came from GM when they brought the 5th gen back.
#3 well the challager is at fire sale prices except the big power cars because they are old and little overhead. That is why it is cheaper than the others. The Mustang has always held a slight advantage on price but it always has shown in various areas of the car. It also is not as profitable since it is not shared anymore with other models.
#5 GM has really not even started to really push the Camaro outside NA, Korea and HSV. When their real push come it will be a greater effort but it will bring some changes. Not just legal changes but also culture changes. It needs to be a more refined GT coupe vs loud hard riding muscle cars if they want to sell to more than the limited numbers of Richards Hammonds.
The rest of the world outside Australia will see small markets that will have to add up.
They need to sell it like the Miata globally.
Then let’s add #6. The cold reality is if sales continue to decline on all three time may be limited for each model. They all died at one point before and it could happen again. Yes the Mustang II does not count as a true Mustang.
I threw in the towel on getting a Camaro and bought a Corvette. As unintuitive as it might sound. However, my local Chevy dealer was very eager to cut a deal on a Corvette. Camaro? Not so much. In the end I paid very little of a premium for a big step up in fun.
This is worse considering it’s the meat of summer right now where people generally desire these cars more. It’s also when GM gets super stingy and tries to maximize profits in preparation for year end incentive hits.
The 19 refresh isn’t going to do any favors. Check comments on non-GM fan sites or even the recent Chevrolet MVP baseball post on Facebook where the front end was being savaged 8 out of every 10 comments.
Will GM bend and incentivize buying or remain smug with “$750 cash back in select markets!” BS while it sinks too it’s doom?
Which is better? Selling 25,380 Camaro’s at an average price 5% below MSRP, or selling 42,428 Mustang’s at an average price that’s 15% below MSRP? GM seems to be maximizing profit margins on each car sold instead of making it on volume.
A few months ago I looked into incentives avilable on the 2018 Camaro. The best advertised discount at any dealer within 50 miles of me was $1k off a 1SS. The 2018 Mustang GT’s were being advertised at $5k off. If anyone at GM is worried about the Camaro matching the Mustang in sales, they would at least be trying to match Ford on incentives. I’m beginning to wonder if GM isn’t trying to position the Camaro as an entry level Corvette once the next Corvette goes mid-engine. It certainly has a good platform to do that (interior could use a little more work though it’s better than the S550 Mustang in my opinion). If GM starts slashing prices by cutting costs out of the car, the Camaro will remain a low-rent pony car like the Mustang.
Headroom is the problem and the claustrophobic nature of the interior..loved my 2010 Camaro and then when I tried to trade up it was beyond ridiculous how the headroom had diminished…….I’m just 6″2″. get a hint folks if I was short I’d buy a Honda….So I bought a Mustang with ….you guessed it…Headroom..
TOO BAD. THE CAMARO IS BY FAR THE BEST LOOKING IN ITS SEGMENT. COST FACTORS HAVE CAUSED A DOWNTURN IN SALES. THE MUSTANG IN MY OPINION IS STYLING DEFICIENT. IN THIS CASE PRICE SELLS.
I love the 6th generation all around including looks. The poor sales are directly related to lack of key advertising on TV, lack of good and great incentives and lack of lower cost versions. They need to have a much lower cost version but still with some content. They need to market it toward people that want the looks but not interested in all that high-cost performance.
A disaster is coming for some of the 2019 Camaro versions like the SS. That is one ugly refresh. Chevy is really ruining the front ends of some of their cars.
I think (hope) the 2019 Camaro will be a 1-year body style. Not the first time it’s happened. The 2013 Malibu was a 1-year body style before being quickly redesigned for the 2014MY.
They would sell a lot more if they start building them back in Canada again they were selling good than..
Right?! Everyone bought the Camaro because it was built in Canada! That must have been the defining factor.
/sarcasm/
I think sales are low because GM decided to remove the spare tire to save on weight… Replace with ROF (Run On Flat) tires… And added the cost of almost $300.00 a tire to the consumer!!! Cheap Cheap Cheap!!! Bad move!
Do you know how many consumers…
1. Use a spare while owning their vehicle?
2. Think or ask about the spare when making a purchase decision on a vehicle?
I think if you gave both of these questions some thought, you would reach the conclusion that what you described is very unimportant or downright negligible in the decision-making process surrounding purchasing a vehicle.
Good looking, yes..but you can only stretch the “1969” retro look for so many years.
Where does the Camaro go from here?
Same can be said for the Mustang too.
An acquaintance bought a new Mustang, trading a Kia Soul, so I doubt he cares much about performance. IMO it is significantly better and more modern looking than the old one–and the Camaro. They must not sell the Dodges around me, or I’ve tuned them out.
Growing CUV and truck sales (replacing sedans) may hurt these cars because for more potential buyers, sitting low in a dark hole is a much bigger change, making some feel vulnerable. But others probably enjoy the big difference. Then there’s the extra bending required to get in and out. A mid-life crisis or divorce only does so much.
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