General Motors U.S. dealers delivered 223,437 vehicles in September 2014, an increase of 19 percent compared to the same time period a year ago. Retail deliveries were up 17 percent and fleet deliveries were up 30 percent, which include the 11th consecutive monthly increase in commercial sales.
“GM saw strength almost across the board in September, and outpaced the industry with the newest trucks and SUVs at exactly the right time,” said Kurt McNeil, U.S. vice president of Sales Operations. “We will have improved availability of heavy-duty pickups and large SUVs in the months ahead, and the Chevrolet Colorado and GMC Canyon are arriving in showrooms as we speak. This sets us up to finish the year on a very strong note.”
Average Transaction Prices (ATPs) grew to about $34,600 on the back of strong sales of trucks and crossovers. The ATPs are the largest in company history, according to J.D. Power PIN estimates. ATPs grew about $1,200 per unit compared to August, and up about $2,500 per unit from a year ago.
September sales highlights (vs. September 2013 except as noted):
Chevrolet deliveries increased 20 percent. Model-based highlights include:
Silverado up 54 percent, marking its best retail sales month since 2008
Suburban up 50 percent
Traverse up 45 percent
Cruze up 45 percent
Sonic up 14 percent
Equinox up 12 percent
Corvette deliveries up 170 percent to 2,467
GMC deliveries were up 28 percent, including:
Sierra up 25 percent
Terrain up 16 percent
Yukon up 93 percent and Yukon XL up 64 percent
Cadillac sales were flat at 13,829 units
Sales of the new Cadillac Escalade more than doubled
Buick deliveries increased 12 percent, including:
Enclave up 36 percent
Encore up 20 percent
Verano up 6 percent
Regal up 5 percent
Encore up 20 percent, remaining the industry’s best-selling subcompact SUV for six months in a row
Sales of the Chevrolet Traverse, GMC Acadia and Buick Enclave were up 31 percent
Almost 80 percent of retail customers who bought a large SUV during September purchased a Chevrolet or GMC product
GM’s estimated share of the retail market for large pickups increased 5 percentage points from a year ago to close to 40 percent
GM compact car deliveries up 30 percent, and year-to-date sales were the highest since 2005
Incentive spending as a percentage of ATPs was 11.1 percent, up 0.2 percentage points from August but the lowest of all domestic automakers by a significant margin, according to PIN. GM’s calendar-year-to-date spending as a percentage of ATPs is 10.7 percent, down 0.3 points, while industry spending is 10.0 percent, up 0.4 points.
The automaker posted a 25 percent gain in commercial sales driven by pickups and vans, which were up 6 percent and 46 percent, respectively, including:
Sales to rental customers were up about 35 percent due to timing
Sales to government customers were up about 17 percent
Year to date, commercial sales are up 24 percent, rental deliveries are up 3 percent and government deliveries are down 2 percent
September 2014 - USA - Chevrolet
MODEL
YOY MONTHLY CHANGE
SEPTEMBER 2014
SEPTEMBER 2013
YTD % CHG
YTD 2014
YTD 2013
CHEVROLET TOTAL
+20.42
153,873
127,785
+3.32
1,542,866
1,493,329
AVALANCHE
-100
0
719
-99.44
87
15,618
CAMARO
-9.68
5,111
5,659
+7.81
69,878
64,815
CAPRICE
-35.02
334
514
-3.91
2,850
2,966
CAPTIVA SPORT
-98.71
42
3,248
-2.89
35,243
36,293
COLORADO
-12.2
36
41
-96.77
109
3,375
CORVETTE
+196.87
2,467
831
+231.42
25,950
7,830
CRUZE
+44.66
18,415
12,730
+6.3
208,114
195,775
EQUINOX
+11.8
17,266
15,443
-0.33
184,805
185,420
EXPRESS
+17.33
6,142
5,235
+6.79
63,675
59,624
IMPALA
-19.52
9,225
11,462
-11.46
107,162
121,033
MALIBU
+4.83
15,186
14,487
-4.11
148,574
154,950
SILVERADO
+54.36
50,176
32,506
+5.93
382,153
360,775
SONIC
+13.54
8,328
7,335
+11.91
77,947
69,649
SPARK
-13.93
2,027
2,355
+9.23
30,937
28,324
SUBURBAN
+50.05
4,101
2,733
+11.59
38,588
34,580
SS
*
111
0
*
2,166
0
TAHOE
+6.73
5,691
5,332
+17.3
70,528
60,126
TRAVERSE
+45.13
7,821
5,389
+5.5
79,560
75,411
VOLT
-21.06
1,394
1,766
-13.25
14,540
16,760
September 2014 - USA - Cadillac
MODEL
YOY MONTHLY CHANGE
SEPTEMBER 2014
SEPTEMBER 2013
YTD % CHG
YTD 2014
YTD 2013
CADILLAC TOTAL
+0.01
13,829
13,828
-4.18
127,837
133,414
ATS
-18.25
2,239
2,739
-20.11
22,535
28,207
CTS
-5.23
2,282
2,408
-6.1
22,921
24,410
ELR
*
111
0
*
885
0
ESCALADE
+136.57
2,290
968
+53.08
13,705
8,953
ESCALADE ESV
+93.69
1,228
634
+29.26
7,647
5,916
ESCALADE EXT
-100
0
152
-97.01
50
1,674
SRX
-15.18
3,700
4,362
+2.97
41,708
40,506
XTS
-22.85
1,979
2,565
-22.49
18,386
23,722
September 2014 - USA - GMC
MODEL
YOY MONTHLY CHANGE
SEPTEMBER 2014
SEPTEMBER 2013
YTD % CHG
YTD 2014
YTD 2013
GMC TOTAL
+27.74
38,269
29,959
+9.97
366,421
333,213
ACADIA
+14.86
6,392
5,565
-5.26
63,873
67,422
CANYON
+37.5
11
8
-98.26
16
918
SAVANA
+70.98
1,402
820
+100.61
23,187
11,558
SIERRA
+24.74
16,763
13,438
+8.56
147,289
135,670
TERRAIN
+16.37
8,310
7,141
+3.45
79,444
76,792
YUKON
+93.52
3,226
1,667
+62.29
30,684
18,907
YUKON XL
+64.02
2,165
1,320
-0.08
21,928
21,946
September 2014 - USA - Buick
MODEL
YOY MONTHLY CHANGE
SEPTEMBER 2014
SEPTEMBER 2013
YTD % CHG
YTD 2014
YTD 2013
BUICK TOTAL
+11.8
17,466
15,623
+8.42
170,764
157,503
ENCLAVE
+35.55
4,713
3,477
-1
45,921
46,384
ENCORE
+20.02
3,848
3,206
+58.89
36,433
22,930
LACROSSE
-8.25
3,626
3,952
-4.03
37,280
38,845
REGAL
+5.08
1,366
1,300
+31.61
16,803
12,767
VERANO
+6.1
3,913
3,688
-6.13
34,327
36,568
September 2014 - USA - GM Total
BRAND
VOLUME % CHG
SEPTEMBER 2014
SEPTEMBER 2013
YTD % CHG
YTD 2014
YTD 2013
GM US TOTAL
+19.36
223,437
187,195
+4.27
2,207,888
2,117,459
BUICK
+11.8
17,466
15,623
+8.42
170,764
157,503
CADILLAC
+0.01
13,829
13,828
-4.18
127,837
133,414
CHEVROLET
+20.42
153,873
127,785
+3.32
1,542,866
1,493,329
GMC
+27.74
38,269
29,959
+9.97
366,421
333,213
About The Charts
24 selling days for the September 2014 period, and 23 for September 2013.
Totals contain discontinued models, including Buick Lucerne, Cadillac DTS and STS, as well as the Chevrolet Aveo and HHR.
Expect that to continue for the remainder of this year. Ford’s inventory is running low, as they have stopped production of their 2014 models, and are re-tooling factories for their new aluminum truck
Starting to wonder if Buick isn’t stealing Cadillac’s thunder. CR ranks Regal above Benz and Caddy; Encore gets paired with BMW in a recent article on this site.
Clearly, Buick & Cadillac are very different brands but it is still hard for GM to operate two luxury brands in one market. This is especially true when Buick beasts Lincoln by all metrics, and bests Japanese luxury, too.
GM needs clearly position each brand.
As Alex said years ago on this site, Buick is the soft lux brand with comfort as its top priority. Cadillac is red blooded, performance-focused lux.
Buick is cheaper… so no stealing of thunder anywhere. Besides, the people who truly care about lux car brands won’t buy Buick. But they will a BMW, Benz, Lexus, Audi, or hopefully Caddy.
Comments
Wow silv/Sierra outsold F150?
Expect that to continue for the remainder of this year. Ford’s inventory is running low, as they have stopped production of their 2014 models, and are re-tooling factories for their new aluminum truck
Starting to wonder if Buick isn’t stealing Cadillac’s thunder. CR ranks Regal above Benz and Caddy; Encore gets paired with BMW in a recent article on this site.
Clearly, Buick & Cadillac are very different brands but it is still hard for GM to operate two luxury brands in one market. This is especially true when Buick beasts Lincoln by all metrics, and bests Japanese luxury, too.
GM needs clearly position each brand.
Each brand is already clearly positioned.
As Alex said years ago on this site, Buick is the soft lux brand with comfort as its top priority. Cadillac is red blooded, performance-focused lux.
Buick is cheaper… so no stealing of thunder anywhere. Besides, the people who truly care about lux car brands won’t buy Buick. But they will a BMW, Benz, Lexus, Audi, or hopefully Caddy.