General Motors U.S. Sales Up 19 Percent To 223,437 Units In September 2014: By The Numbers
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General Motors U.S. dealers delivered 223,437 vehicles in September 2014, an increase of 19 percent compared to the same time period a year ago. Retail deliveries were up 17 percent and fleet deliveries were up 30 percent, which include the 11th consecutive monthly increase in commercial sales.
“GM saw strength almost across the board in September, and outpaced the industry with the newest trucks and SUVs at exactly the right time,” said Kurt McNeil, U.S. vice president of Sales Operations. “We will have improved availability of heavy-duty pickups and large SUVs in the months ahead, and the Chevrolet Colorado and GMC Canyon are arriving in showrooms as we speak. This sets us up to finish the year on a very strong note.”
Average Transaction Prices (ATPs) grew to about $34,600 on the back of strong sales of trucks and crossovers. The ATPs are the largest in company history, according to J.D. Power PIN estimates. ATPs grew about $1,200 per unit compared to August, and up about $2,500 per unit from a year ago.
September sales highlights (vs. September 2013 except as noted):
- Chevrolet deliveries increased 20 percent. Model-based highlights include:
- Silverado up 54 percent, marking its best retail sales month since 2008
- Suburban up 50 percent
- Traverse up 45 percent
- Cruze up 45 percent
- Sonic up 14 percent
- Equinox up 12 percent
- Corvette deliveries up 170 percent to 2,467
- GMC deliveries were up 28 percent, including:
- Sierra up 25 percent
- Terrain up 16 percent
- Yukon up 93 percent and Yukon XL up 64 percent
- Cadillac sales were flat at 13,829 units
- Sales of the new Cadillac Escalade more than doubled
- Buick deliveries increased 12 percent, including:
- Enclave up 36 percent
- Encore up 20 percent
- Verano up 6 percent
- Regal up 5 percent
- Encore up 20 percent, remaining the industry’s best-selling subcompact SUV for six months in a row
- The first deliveries of the 2015 Chevrolet Colorado and 2015 GMC Canyon occurred in September and availability will grow throughout the fall.
- GM has announced plans to add a third shift at its Wentzville, Missouri assembly plant in early 2015 to meet expected demand for both mid-size pickups and full-size vans
- Sales of the Chevrolet Traverse, GMC Acadia and Buick Enclave were up 31 percent
- Almost 80 percent of retail customers who bought a large SUV during September purchased a Chevrolet or GMC product
- GM’s estimated share of the retail market for large pickups increased 5 percentage points from a year ago to close to 40 percent
- GM compact car deliveries up 30 percent, and year-to-date sales were the highest since 2005
- Incentive spending as a percentage of ATPs was 11.1 percent, up 0.2 percentage points from August but the lowest of all domestic automakers by a significant margin, according to PIN. GM’s calendar-year-to-date spending as a percentage of ATPs is 10.7 percent, down 0.3 points, while industry spending is 10.0 percent, up 0.4 points.
- The automaker posted a 25 percent gain in commercial sales driven by pickups and vans, which were up 6 percent and 46 percent, respectively, including:
- Sales to rental customers were up about 35 percent due to timing
- Sales to government customers were up about 17 percent
- Year to date, commercial sales are up 24 percent, rental deliveries are up 3 percent and government deliveries are down 2 percent
September 2014 - USA - Chevrolet
| MODEL | YOY MONTHLY CHANGE | SEPTEMBER 2014 | SEPTEMBER 2013 | YTD % CHG | YTD 2014 | YTD 2013 |
|---|---|---|---|---|---|---|
| CHEVROLET TOTAL | +20.42 | 153,873 | 127,785 | +3.32 | 1,542,866 | 1,493,329 |
| AVALANCHE | -100 | 0 | 719 | -99.44 | 87 | 15,618 |
| CAMARO | -9.68 | 5,111 | 5,659 | +7.81 | 69,878 | 64,815 |
| CAPRICE | -35.02 | 334 | 514 | -3.91 | 2,850 | 2,966 |
| CAPTIVA SPORT | -98.71 | 42 | 3,248 | -2.89 | 35,243 | 36,293 |
| COLORADO | -12.2 | 36 | 41 | -96.77 | 109 | 3,375 |
| CORVETTE | +196.87 | 2,467 | 831 | +231.42 | 25,950 | 7,830 |
| CRUZE | +44.66 | 18,415 | 12,730 | +6.3 | 208,114 | 195,775 |
| EQUINOX | +11.8 | 17,266 | 15,443 | -0.33 | 184,805 | 185,420 |
| EXPRESS | +17.33 | 6,142 | 5,235 | +6.79 | 63,675 | 59,624 |
| IMPALA | -19.52 | 9,225 | 11,462 | -11.46 | 107,162 | 121,033 |
| MALIBU | +4.83 | 15,186 | 14,487 | -4.11 | 148,574 | 154,950 |
| SILVERADO | +54.36 | 50,176 | 32,506 | +5.93 | 382,153 | 360,775 |
| SONIC | +13.54 | 8,328 | 7,335 | +11.91 | 77,947 | 69,649 |
| SPARK | -13.93 | 2,027 | 2,355 | +9.23 | 30,937 | 28,324 |
| SUBURBAN | +50.05 | 4,101 | 2,733 | +11.59 | 38,588 | 34,580 |
| SS | * | 111 | 0 | * | 2,166 | 0 |
| TAHOE | +6.73 | 5,691 | 5,332 | +17.3 | 70,528 | 60,126 |
| TRAVERSE | +45.13 | 7,821 | 5,389 | +5.5 | 79,560 | 75,411 |
| VOLT | -21.06 | 1,394 | 1,766 | -13.25 | 14,540 | 16,760 |
September 2014 - USA - Cadillac
| MODEL | YOY MONTHLY CHANGE | SEPTEMBER 2014 | SEPTEMBER 2013 | YTD % CHG | YTD 2014 | YTD 2013 |
|---|---|---|---|---|---|---|
| CADILLAC TOTAL | +0.01 | 13,829 | 13,828 | -4.18 | 127,837 | 133,414 |
| ATS | -18.25 | 2,239 | 2,739 | -20.11 | 22,535 | 28,207 |
| CTS | -5.23 | 2,282 | 2,408 | -6.1 | 22,921 | 24,410 |
| ELR | * | 111 | 0 | * | 885 | 0 |
| ESCALADE | +136.57 | 2,290 | 968 | +53.08 | 13,705 | 8,953 |
| ESCALADE ESV | +93.69 | 1,228 | 634 | +29.26 | 7,647 | 5,916 |
| ESCALADE EXT | -100 | 0 | 152 | -97.01 | 50 | 1,674 |
| SRX | -15.18 | 3,700 | 4,362 | +2.97 | 41,708 | 40,506 |
| XTS | -22.85 | 1,979 | 2,565 | -22.49 | 18,386 | 23,722 |
September 2014 - USA - GMC
| MODEL | YOY MONTHLY CHANGE | SEPTEMBER 2014 | SEPTEMBER 2013 | YTD % CHG | YTD 2014 | YTD 2013 |
|---|---|---|---|---|---|---|
| GMC TOTAL | +27.74 | 38,269 | 29,959 | +9.97 | 366,421 | 333,213 |
| ACADIA | +14.86 | 6,392 | 5,565 | -5.26 | 63,873 | 67,422 |
| CANYON | +37.5 | 11 | 8 | -98.26 | 16 | 918 |
| SAVANA | +70.98 | 1,402 | 820 | +100.61 | 23,187 | 11,558 |
| SIERRA | +24.74 | 16,763 | 13,438 | +8.56 | 147,289 | 135,670 |
| TERRAIN | +16.37 | 8,310 | 7,141 | +3.45 | 79,444 | 76,792 |
| YUKON | +93.52 | 3,226 | 1,667 | +62.29 | 30,684 | 18,907 |
| YUKON XL | +64.02 | 2,165 | 1,320 | -0.08 | 21,928 | 21,946 |
September 2014 - USA - Buick
| MODEL | YOY MONTHLY CHANGE | SEPTEMBER 2014 | SEPTEMBER 2013 | YTD % CHG | YTD 2014 | YTD 2013 |
|---|---|---|---|---|---|---|
| BUICK TOTAL | +11.8 | 17,466 | 15,623 | +8.42 | 170,764 | 157,503 |
| ENCLAVE | +35.55 | 4,713 | 3,477 | -1 | 45,921 | 46,384 |
| ENCORE | +20.02 | 3,848 | 3,206 | +58.89 | 36,433 | 22,930 |
| LACROSSE | -8.25 | 3,626 | 3,952 | -4.03 | 37,280 | 38,845 |
| REGAL | +5.08 | 1,366 | 1,300 | +31.61 | 16,803 | 12,767 |
| VERANO | +6.1 | 3,913 | 3,688 | -6.13 | 34,327 | 36,568 |
September 2014 - USA - GM Total
| BRAND | VOLUME % CHG | SEPTEMBER 2014 | SEPTEMBER 2013 | YTD % CHG | YTD 2014 | YTD 2013 |
|---|---|---|---|---|---|---|
| GM US TOTAL | +19.36 | 223,437 | 187,195 | +4.27 | 2,207,888 | 2,117,459 |
| BUICK | +11.8 | 17,466 | 15,623 | +8.42 | 170,764 | 157,503 |
| CADILLAC | +0.01 | 13,829 | 13,828 | -4.18 | 127,837 | 133,414 |
| CHEVROLET | +20.42 | 153,873 | 127,785 | +3.32 | 1,542,866 | 1,493,329 |
| GMC | +27.74 | 38,269 | 29,959 | +9.97 | 366,421 | 333,213 |
About The Charts
- 24 selling days for the September 2014 period, and 23 for September 2013.
- Totals contain discontinued models, including Buick Lucerne, Cadillac DTS and STS, as well as the Chevrolet Aveo and HHR.
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Wow silv/Sierra outsold F150?
Expect that to continue for the remainder of this year. Ford’s inventory is running low, as they have stopped production of their 2014 models, and are re-tooling factories for their new aluminum truck
Starting to wonder if Buick isn’t stealing Cadillac’s thunder. CR ranks Regal above Benz and Caddy; Encore gets paired with BMW in a recent article on this site.
Clearly, Buick & Cadillac are very different brands but it is still hard for GM to operate two luxury brands in one market. This is especially true when Buick beasts Lincoln by all metrics, and bests Japanese luxury, too.
GM needs clearly position each brand.
Each brand is already clearly positioned.
As Alex said years ago on this site, Buick is the soft lux brand with comfort as its top priority. Cadillac is red blooded, performance-focused lux.
Buick is cheaper… so no stealing of thunder anywhere. Besides, the people who truly care about lux car brands won’t buy Buick. But they will a BMW, Benz, Lexus, Audi, or hopefully Caddy.