Global sales of new Cadillac vehicles totaled 32,084 units in August 2017, an increase of 13.5 percent year-over-year. The results represent the 15th consecutive month of global sales volume growth.
The brand is on pace to surpass last year’s total of 308,718 vehicles sold, with year-to-date sales up 39,354 units to 221,566 units compared to August 2016.
“The transformation of Cadillac continues to accelerate with the globalization of our commercial footprint,” said Cadillac President Johan de Nysschen. “The market share expansion in international markets and the escalation of transaction prices in the United States creates a strong foundation for sustainable growth.”
In the first eight months of 2017, global Cadillac sales increased 13.5 percent to 32,084 units.
August 2017 Cadillac Sales By Model
Cadillac did not provide sales on a per-model basis in August, a practice that the brand implementing at the end of 2016. It did, however, state that the XT5 luxury crossover continues to lead sales for the brand with 89,111 units delivered worldwide in the first eight months of 2017, and August was the model’s second-best month in the U.S. with 7,236 units sold. Global sales of the ATS model grew 8.9 percent for the month, driven by market share gains in the U.S. and Canada, while XTS rose 9.8 percent for the month.
August 2017 Cadillac Sales By Market
Cadillac sales decreased in the United States while increasing in China and Canada:
- Cadillac sales in the United States decreased 8.1 percent to 15,016 units:
- Retail sales decreased 14.3 percent or 1,998 units to 11,992 vehicles
- Fleet sales increased 28.4 percent or 668 units to 3,023 vehicles
- Cadillac sales in China increased 37.1 percent to 12,006 units
- Cadillac sales in Canada increased 9.9Â percent to 1,275Â units:
- Retail sales increased 19.3 percent to 1,246 units
- Cadillac sales in all other regions (ROW, or Rest of World) decreased 6.8 percent to 779 units
- Sales in the Middle East, Israel and South Korea saw “significant gains”
Unlike in the first four months of 2017, Cadillac did not provide individual sales figures for Mexico, Europe and South Korea or the Middle East; instead, it has bundled sales from those markets in the single ROW (Rest of World) line item for August.
Sales Summary - August 2017 - Cadillac - Global
| Market | August 2017 / August 2016 | August 2017 | August 2016 | YTD 2016 / YTD 2015 | YTD 2017 | YTD 2016 |
|---|---|---|---|---|---|---|
| Total | +13.5% | 32,084 | 28,256 | +21.6% | 221,566 | 182,212 |
| United States | -8.1% | 15,016 | 16,346 | -5.4% | 98,316 | 103,918 |
| China | +51.4% | 15,014 | 9,914 | +66.5% | 107,377 | 64,489 |
| Canada | +9.9% | 1,275 | 1,160 | +18.9% | 8,905 | 7,487 |
| ROW | -6.8% | 779 | 836 | +10.3% | 6,968 | 6,318 |
August 2017 Average Transaction Prices (ATPs)
According to the J.D. Power Information Network, the average transaction price for a new Cadillac in the U.S. during August 2017 remained around $54,000, maintaining the second-highest U.S. average transaction price among major luxury automotive brands.
About The Figures
- All percent change figures compared to Cadillac August 2016 sales, except as noted
- In Canada, there were 26 selling days in August 2017 and 25 selling days in August 2016
- In the United States, there were 27 selling days in August 2017 and 25 selling days in August 2016
- Data is not adjusted for the difference in selling days
- China sales represent retail sales, rather than wholesales
- Europe sales are estimated and do not include Chevrolet Corvette and Chevrolet Camaro, which are offered in some European dealerships selling Cadillacs
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Chevrolet sales results
- Running Cadillac sales results
- Running Buick sales results
- Running GMC sales results
- August 2017 GM sales results
- U.S. GM August 2017 sales results
- U.S. August 2017 Chevrolet sales results
- U.S. August 2017 Cadillac sales results
- U.S. August 2017 Buick sales results
- U.S. August 2017 GMC sales results
- GM Canada August 2017 sales results
- Canada August 2017 Chevrolet sales results
- Canada August 2017 Cadillac sales results
- Canada August 2017 Buick sales results
- Canada August 2017 GMC sales results
- GM China August 2017 sales results
- U.S. GM August 2017 sales results
Comments
China had a 51.4-percent increase in Cadillac sales which is what improved overall Cadillac world sales numbers, if China wasn’t in the picture; there would be only be RED ink and demands of Cadillac President Johan de Nysschen’s head; one of the things that Cadillac needs to seriously consider doing is building the ATS-L which has more rear passenger legroom and will go along way in improving sales in the United States.
Why would there be demands over someone’s “head” when the brand is clearly in the midst of a significant transition, the fruits of which we will start to see starting next year?
They have advised that this will take time, over and over and over again. This is not an overnight operation:
http://gmauthority.com/blog/2014/11/executives-want-you-to-be-patient-cadillac-wont-flourish-overnight/
The ATS-L is going away when the properly-sized product will roll out, starting in 2019. All these legacy products that we have now will be going away and be replaced with something much better. Why don’t we just let them do their job, eh?
If one has a clue to the future of the auto industry the future is globalization be it a volume brand or limited luxury brand.
The companies who fail to go global or grow in China are doomed to failure, merger are partnerships.
Right now I would be very scared for Cadillac if the did not grow in China and globally. Case in point Lincoln is in great trouble if the do not find a way outside the USA market.
Only a fool would invest in the ATS and CTS now as both will fine soon. Even marketing the lame duck now is pointless as that money would do more good with the coming product.
To decry JDN is also very misguided as we have yet to see his first product. We need to first know his work and judge the man on his work vs the leftovers from past admins.
How would you like to be judged by the work of the people that failed before you?
JDN may pull this off or he may fail but I will wait to judge the man on his work and not a patch work of models made under too many managers.
Like Alex points out we were told of the gap in products as much had changed internally. We are now coming to the end of this gap and will see significant changes here.
To Even consider bringing the ATSL here is how old GM worked or should I say not worked. They would always take the short cut vs building the proper car. Let’s let them do it fight for once.
The clue that Cadillac is in good hands was when theybrefused the CT6 as the flagship. Good car for sure but still below what is needed to make a global statement. The car was do compromised from the original concept from GM interfearance it fell short of what they wanted and needed.
Right now it is hard to get people to make a clear decision between it and the CTS as the appear so close in size and price till you peel the layers back. That is a failure as both should not even be close in the minds of the customer.
scott3 — yup, precisely.
This is what I’m trying to put forth in the thread linked below, but seemingly with little success:
http://gmauthority.com/blog/2017/09/analysis-how-will-cadillac-price-the-upcoming-ct5-sedan/
Maybe you could chime in there, too — if you’d like.
I have been saying ‘this for several years here and just get called a JDN apologist.
You have three groups.
One that wants to go back to the past ways that got us here in the first place.
The second that wants change but does not understand the luxury segment today. They think Cadillac is just trying to copy the Germans when the truth is the Germans are just where the segment is globally.
Then there is the third group you and I are in that understand fully what is going on. We at this point are not claiming victory for JDN as of this point but we are of clear mind waiting to judge him on his products once his plan is exicuted.
He could strike out or he may hit a home run only time will tell with the product we will get.
Cadillac for years was a revolving door of managers that led to a porfolio of cars that were a mess. No bad cars but products that just do not work together well.
GM Also never funded them properly and often intervened taking things that were needed to make them successful.
Finally Cadillac needs to earn the trust of the public again and only better product with compelling styling and time will do this. One model and one year is not going to fix them.
Alex I looked at the other thread.
Not much I can add you have not already said. You have many poster that are the first type I noted and they just want o keep going back to the failed formula in the past.
The only way you will change their minds is for Cadillac go move forward and ptprive them wrong. Even then they will complain because it did not happen fast enough and they can’t afford it anymore.
They just don’t get in the best of times Cadillac was not a car just anyone could afford. But became one that most could and the lost the luster they once had.
The top brands in the world are not affordable to most. Even Benz and BMW play a risky game of affordible cars.
Cadillac will have to earn the right to more expensive cars and slowly remove the low priced models as the transition proceeds.
GM holds the advantage they can find volume with Chevy and Buick wher Benz and BMW have to do it with their only lines and Mini.
Yup, agreed. There’s quite a few “old school” Cadillacers, along with those who don’t understand enough about the market (the second type you mentioned). With time, they’ll likely see just how off they are in relation to all this.