Global sales of Cadillac vehicles totaled 19,983 units in April 2016, a decrease of 18 percent year-over-year.
Though sales of all Cadillac models except the XT5 and CT6 decreased year-over-year, Cadillac attributes the overall sales drop to the phase-out of the SRX crossover — the brand’s top-selling model. Meanwhile, advance shipments of the all-new 2017 Cadillac XT5, which succeeds the SRX, commenced during the month.
“Deliveries of SRX fell sharply in April as inventory levels dropped in advance of more widespread availability of the all-new XT5”, the brand noted in a statement.
In addition, initial low-volume shipments of the all-new CT6 flagship sedan took place in April. The initial units were “eagerly snapped up by customers”, notes Cadillac, adding that, “Dealer deliveries will accelerate during May.”
Cadillac Sales By Model
Sales of all Cadillac models except for the new XT5 and CT6 decreased year-over-year.
The new XT5 began initial deliveries in the US in April. Global sales of the new midsize crossover will start later this spring.
April 2016 global Cadillac sales summary by model versus April 2015:
- Cadillac ATS sales decreased 12.9 percent to 4,315 units
- Cadillac CTS sales decreased 21.1 percent to 1,588 units
- Cadillac ELR sales decreased 9.5 percent to 95 units
- Cadillac XTS sales decreased 8.3 percent to 3,830 units
- Cadillac CT6 sales totaled 561 units
- Cadillac SRX sales decreased 39 percent to 5,630 units, as the vehicle is being phased out in favor of its successor, the XT5
- Cadillac XT5 sales totaled 381 units
- Cadillac Escalade sales decreased 7.8 percent to 3,583 units
Sales Results - Cadillac - April 2016 - Global - By Model
| Model | April 2016 / April 2015 | April 2016 | April 2015 | YTD 2016 / YTD 2015 | YTD 2016 | YTD 2015 |
|---|---|---|---|---|---|---|
| Total | -18% | 19,983 | 24,369 | -4.9% | 81,146 | 85,336 |
| ATS | -12.9% | 4,315 | 4,956 | -8.6% | 16,326 | 17,853 |
| CTS | -21.1% | 1,588 | 2,012 | -12.4% | 6,400 | 7,309 |
| ELR | -9.5% | 95 | 105 | -16% | 362 | 431 |
| XTS | -8.3% | 3,830 | 4,175 | +0.9% | 17,547 | 17,384 |
| CT6 | * | 561 | 0 | * | 956 | 0 |
| SRX | -39% | 5,630 | 9,236 | -11.8% | 25,837 | 29,294 |
| XT5 | * | 381 | 0 | * | 396 | 0 |
| Escalade | -7.8% | 3,583 | 3,885 | +2% | 13,322 | 13,064 |
| Others | * | 0 | 0 | * | 0 | 1 |
Cadillac Sales By Market
Cadillac sales were up in two markets and down in four.
April 2016 Cadillac sales summary by market versus April 2015:
- Cadillac sales in the United States decreased 28.9 percent to 11,236 units
- Cadillac sales in China increased 13.1 percent to 7,007 units
- Cadillac sales in Canada decreased 34.5 percent to 980 units
- Cadillac sales in the Middle East decreased 35.4 percent to 305 units
- Cadillac sales in Mexico decreased 26.5 percent to 114 units
- Cadillac sales in the EU and Russia (treated as a single market by Cadillac)Â increased 44.7Â percent to 191Â units
- Cadillac sales in all other regions (ROW) increased 29.3 percent to 150 units
Sales Results - Cadillac - April 2016 - Global - By Market
| Market | April 2016 / April 2015 | April 2016 | April 2015 | YTD 2016 / YTD 2015 | YTD 2016 | YTD 2015 |
|---|---|---|---|---|---|---|
| Total | -18% | 19,983 | 24,369 | -4.9% | 81,156 | 85,336 |
| United States | -28.9% | 11,236 | 15,801 | -11.5% | 46,869 | 52,976 |
| China | +13.1% | 7,007 | 6,197 | +7.8% | 27,698 | 25,705 |
| Canada | -34.5% | 980 | 1,496 | -1.2% | 3,423 | 3,464 |
| Middle East | -35.4% | 305 | 472 | -27.9% | 1,241 | 1,722 |
| Mexico | -26.5% | 114 | 155 | +7% | 611 | 571 |
| EU & Russia | +44.7% | 191 | 132 | +93.9% | 700 | 361 |
| ROW | +29.3% | 150 | 116 | +14.3% | 614 | 537 |
Average Transaction Prices
In the U.S. market, Cadillac average transaction prices were $54,251, according to J.D. Power Information Network, through April 17th. This is highest among full-line luxury brands.
“Earning transaction prices in the market above the European competitors reinforces both the rising stature of Cadillac in consumers’ minds, and our disciplined approach to target the pinnacle of premium,” said Cadillac President Johan de Nysschen. “Our crossover entry is in transition from the SRX to the XT5, creating a temporary inventory challenge. As that transition occurs, it is positive to see consumers placing a higher value on Cadillac’s product substance.”
The first-ever Cadillac CT6, assembled in both Detroit and Shanghai, establishes a new top of Cadillac’s sedan range.
About The Figures
- China sales represent retail sales, rather than wholesales
- Europe sales are estimated and do not include Chevrolet Corvette and Chevrolet Camaro, which are offered in some European Cadillac dealerships
Further Reading
- 2016 Cadillac model guide
- April 2016 GM U.S. sales results
- April 2016 GM Canada sales results
- April 2016 GM China sales results
- April 2016 GM Mexico sales results (coming soon)
Comments
Well, I don’t know how even the nimblest of minds could spin this into a transitional, promising story.
I can’t help but think back to Johan’s early-on vision. And how that’s, unfortunately evolved (or devolved.)
Like not a volume-driven, special deal vehicle – and how they launched both the CT6 and the XT5 with special financing or lease offers, straight out of the starting gate.
Or no hearses or town cars, but – well, story a couple of days ago says otherwise.
So … The vision meets reality. That’s how it goes – but a) sales are tanking, and b) did they really need to move to NY to accomplish subpar results? I’m just asking.
Oh, and one more question – when they reference Chinese sales, does that account for China taking their 50%, or not? I don’t know if Chinese sales/income/profit should be divided by 2 – Cadillac, Buick, Chevy – or not.
Just asking.
Many of us want to see Cadillac succeed. But it’s looking more like Dunkirk than Normandy right now. Perhaps things will turn around.
It most certainly is a transitional period. I don’t see how anyone can not see it.
Cadillac has the oldest product of the German 3 in the compact and midsize sedan segments… it has a shortage of crossovers, it doesn’t have a compact entry-level vehicle (the only sedan segment showing growth), it is only now launching its first competitive full-size sedan, and as a brand it lacks the prestige of its rivals. Tell me, is that not transitional? Im sure that some will want to paint that as “excuses”.
The point is that turning a brand around takes time. Lots of it. And the current Cadillac team is doing the right things. Just because we can’t see the fruits of their labor in short-term sales figures isn’t an indication of failure. Again: think long term.
But don’t take my word for it. Go check out case studies about how long It took Audi to catch up and overtake BMW and MBZ. Then do the same for Lexus. Generally, the answer is 20-30 years.
So yes… this is a very long term game.
Ya. I know – Audi had subpar styling and unintended acceleration issues.
I wasn’t really trying to hammer them – but it is true that Johan came in with a lot of (good) swagger: I’ve hired people into jobs who have a fresh set of eyes for 3 or 6 months – then the fog rolls in, you really have to be ready to fight most every day. It’s hard. And he’s fighting the realities of everything from how the dealer body functions, to creating a great product (still think a statement like the Elmiraj or Ciel, or the XT5 living as a smaller, Escalade S or something would have been good.)
So, yeah, this is painful to watch. I worry about impatience. I think about their relevance – and millennial – well, they’ll be having kids and in their late 30s/early 40s before long. Yeah, it’s a bitch.
Oh, hey, that question about the Chinese sales, though … that was meant to be a legit question: do you take the sales or profit figures and divide by 2? Just curious how that 50-50 thing shakes out.
On a happier note, I am seeing a lot of new (mostly black) ‘Sclades around, even though their sales are down, this month.
My question is what JDN product have you seen yet? Other than cleaning up Cue and the dashes this year we have yet to really see the incoming staffs work.
It takes two years to roll out small changes and 5 years for compete products so it is what it is and we will see more changed once they have competed the work.
It takes time to make changes and we are in that lull where the last of the old product is just coming out and the time for the new has not yet arrived.
Also these are percentages. If you take the real volume numbers we are not speaking of a lot of cars in overall change in volume. 20% drop at Cadillac is not the same as a 20% drop at Toyota. We must keep this in mind as it could make a swing down and up like this in two following months.
I am not saying JDN has all the answers but I am willing to let him and his staff show me what they have and either succeed or fail on their won work not the work I have not seen yet.
Just curious – I wonder of the rank & file know they’re buying stuff that was in the pipeline during the dark days?
I look forward to some awesomeness, sooner or later …
Sad
I live in Saudi Arabia and sales dropped around 40-50% due to low oil prices and the lack of crossovers and SUV
The sky is not falling folks.
I think Cadillac’s overall strategy to rebuild the brand will eventually be successful although it will be a slow go.
A more fair evaluation should occur after say 2020 when the majority of the holes in the product line have been filled.
There are going to be ups and down in monthly sales and even year over year sales but that will change.
I went to dealer and drove a new CT6 with 3.6. Comparing it to my current 2002 DTS. Very nice but just doesn’t feel much different than the CTS…..I’m a car guy and like so many other brands it doesn’t STAND out! Design is so similar to the CTS you have to look at rear badge to tell the difference! Engine power a road feel…..buy an Impala and save a bunch of $$. After a really long wait! I’m disappointed.
This is the truth. The CT6 is a very good car and fills a necessary spot in the lineup, but it is not going to be a sales winner. They went with the BMW look-alike strategy, but unlike BMW, Cadillac does not have the brand cachet at this point to pull it off.
For sedans today, which are a segment in decline, they needed something to stand out, but unfortunately, all the interesting/unique designs have stayed on the auto show circuit.
I find it odd that a ‘car guy’ would suggest a FWD Impala to either the RWD CTS or CT6.
The Impala is more of a volume brand that does not compete. If you were looking for value with luxury, Cadillac XTS would be the better choice as long you don’t mind sacrificing advancements in technology and lacking some features that the CT6 does not lack..
it would be smart to just go with CUV/SUVs and forget about the sedans in the future….imagine what the sedan market will look like 8-10 years from now.
The sedan market will still be heathy and the body style will continue to sell in large quantities 10 years from now.
Has there been a consumer shift in body style preference in favor of crossovers? Yes, absolutely. But do not fool yourself into thinking that the shift is going to result in the sedan body style being completely and entirely replaced by crossovers.
I don’t want sedans enymore and the big hunken Caddy devilles are ugly and too big.
I wonder how long de Nysschen can keep his job with these sales numbers. My company gives DVPs/Directors the boot after a few quarters of declines or no improvement.
Also, it’s not good when we’re in a SUV craze and the Escalade posts a decline.