Global sales of Cadillac vehicles totaled 19,983 units in April 2016, a decrease of 18 percent year-over-year.
Though sales of all Cadillac models except the XT5 and CT6 decreased year-over-year, Cadillac attributes the overall sales drop to the phase-out of the SRX crossover — the brand’s top-selling model. Meanwhile, advance shipments of the all-new 2017 Cadillac XT5, which succeeds the SRX, commenced during the month.
“Deliveries of SRX fell sharply in April as inventory levels dropped in advance of more widespread availability of the all-new XT5”, the brand noted in a statement.
In addition, initial low-volume shipments of the all-new CT6 flagship sedan took place in April. The initial units were “eagerly snapped up by customers”, notes Cadillac, adding that, “Dealer deliveries will accelerate during May.”
Cadillac Sales By Model
Sales of all Cadillac models except for the new XT5 and CT6 decreased year-over-year.
The new XT5 began initial deliveries in the US in April. Global sales of the new midsize crossover will start later this spring.
April 2016 global Cadillac sales summary by model versus April 2015:
- Cadillac ATS sales decreased 12.9 percent to 4,315 units
- Cadillac CTS sales decreased 21.1 percent to 1,588 units
- Cadillac ELR sales decreased 9.5 percent to 95 units
- Cadillac XTS sales decreased 8.3 percent to 3,830 units
- Cadillac CT6 sales totaled 561 units
- Cadillac SRX sales decreased 39 percent to 5,630 units, as the vehicle is being phased out in favor of its successor, the XT5
- Cadillac XT5 sales totaled 381 units
- Cadillac Escalade sales decreased 7.8 percent to 3,583 units
Sales Results - Cadillac - April 2016 - Global - By Model
|Model||April 2016 / April 2015||April 2016||April 2015||YTD 2016 / YTD 2015||YTD 2016||YTD 2015|
Cadillac Sales By Market
Cadillac sales were up in two markets and down in four.
April 2016 Cadillac sales summary by market versus April 2015:
- Cadillac sales in the United States decreased 28.9 percent to 11,236 units
- Cadillac sales in China increased 13.1 percent to 7,007 units
- Cadillac sales in Canada decreased 34.5 percent to 980 units
- Cadillac sales in the Middle East decreased 35.4 percent to 305 units
- Cadillac sales in Mexico decreased 26.5 percent to 114 units
- Cadillac sales in the EU and Russia (treated as a single market by Cadillac) increased 44.7 percent to 191 units
- Cadillac sales in all other regions (ROW) increased 29.3 percent to 150 units
Sales Results - Cadillac - April 2016 - Global - By Market
|Market||April 2016 / April 2015||April 2016||April 2015||YTD 2016 / YTD 2015||YTD 2016||YTD 2015|
|EU & Russia||+44.7%||191||132||+93.9%||700||361|
Average Transaction Prices
In the U.S. market, Cadillac average transaction prices were $54,251, according to J.D. Power Information Network, through April 17th. This is highest among full-line luxury brands.
“Earning transaction prices in the market above the European competitors reinforces both the rising stature of Cadillac in consumers’ minds, and our disciplined approach to target the pinnacle of premium,” said Cadillac President Johan de Nysschen. “Our crossover entry is in transition from the SRX to the XT5, creating a temporary inventory challenge. As that transition occurs, it is positive to see consumers placing a higher value on Cadillac’s product substance.”
The first-ever Cadillac CT6, assembled in both Detroit and Shanghai, establishes a new top of Cadillac’s sedan range.
About The Figures
- China sales represent retail sales, rather than wholesales
- Europe sales are estimated and do not include Chevrolet Corvette and Chevrolet Camaro, which are offered in some European Cadillac dealerships
- 2016 Cadillac model guide
- April 2016 GM U.S. sales results
- April 2016 GM Canada sales results
- April 2016 GM China sales results
- April 2016 GM Mexico sales results (coming soon)