Pink Cadillac V-Series.R To Support Fight Against Breast Cancer At Road Atlanta

October is Breast Cancer Awareness Month, and Cadillac is showing its support with a new pink livery for the 01 Cadillac V-Series.R racing machine. The pink Cadillac V-Series.R made its competition debut last month, and now heads to Road Atlanta sporting the special exterior color in support of the American Cancer Society. Additionally, GM will donate up to $170,000 towards the fight against breast cancer via a new social media campaign.

“Fans can watch the pink V-Series.R compete in the final IMSA race of the season on October 12^th, and help support the American Cancer Society’s Marking Strides Against Breast Cancer campaign,” Cadillac states. “Through the month of October, GM will donate $5 to the mission (up to $170,000), for every share of this post to our fans’ Instagram stories with the hashtag #WeDriveFor.”

The V-Series.R livery includes fuchsia for the front end of the race car, while further back in the body, the pink hue fades into a black finish with horizontal striping adding a sense of motion, all while giving a nod to styling cues seen in Cadillac’s road-going lineup, including the brand’s various electric vehicles.

As GM Authority covered previously, Cadillac has also partnered with the Forza Motorsport video game franchise to offer this eye-catching new livery as a downloadable feature in the game, giving players a chance to apply the livery to their own digital race car.

The V-Series.R made its competition debut at the 2023 24 Hours of Daytona endurance event under the V-LMDh nameplate. It’s equipped with a naturally aspirated 5.5L DOHC cross-plane V8 hybrid engine rated 670 horsepower, which powers the rear axle through a seven-speed transverse sequential transmission. As an atmospheric V8, the V-Series.R’s engine emits a very distinct sound, and stands out against its turbocharged rivals, such as the GMC M Hybrid V8, Porsche 963, and Acura ARX-06. Check out our previous coverage on the V-Series.R engine note for more information.