If you’re after the ultimate in Cadillac luxury, then odds are you’ll end up here – the Cadillac House at Vanderbilt, a facility nestled in the GM Global Technical Center in Warren, Michigan, serving as the hub for the bespoke Celestiq client experience. Here, customers are invited to tailor their new ultra-lux sedan as they see fit, with an extreme level of customization at their disposal. Now, GM Authority is taking a tour of the facility in the following seven-minute video.
Hosted by GM Authority Executive Editor Alex Luft, the video provides a first-person perspective of what it looks like inside the Cadillac House at Vanderbilt. The building was recently remodeled into what it is today, and previously served as the Technical Center campus restaurant. Now, it hosts Celestiq customers eager to design their sedan from a cornucopia of options.
The tour begins with a look at the layout inside the building and an adjacent “runway” area where customers can drive their new vehicle out of the House at Vanderbilt. Next, we see an array of customization options on offer for the Celestiq, including exterior and interior colors, materials, and trim pieces. Wood, metal, carbon fiber, and more are all on display, with even more options awaiting in nearby cabinets. There is also a collaboration table where customers can work directly with designers, a library area, and a conference room.
We later get a look at another area used for the build process, where customers can see how their vehicle will come to life, as well as get their hands on more of the materials. Here we see fine mycelium, a renewable soft-touch material made from mushroom root structures, as featured on the Cadillac Sollei concept.
Interestingly, a space that used to be the restaurant’s freezer now serves as part of the customization area. The Cadillac House is strategically located between the engineering and design buildings, symbolizing the intersection of both fields.
The video concludes with a look at some treats prepared for the event, a display of the Cadillac Goddess, a cozy sitting area, and a scale model of the Celestiq.
As a reminder, the Celestiq rides on the GM BEV3 platform and features GM Ultium batteries and GM Ultium Drive motors, with a 111 kWh battery providing the juice.
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Comments
Pretty nice facility ! Would be cool to see how they are assembled unless its too proprietary
The tour was somewhat interesting with IMO is a lot of ‘open space’, but the video work is too amateurish with needless panning back and forth and movement that is almost dizzying.
I give it probably two years before it turns back into the cafeteria.
I think just the opposite…
VH has the potential to be Cadillac’s “global reception destination”.
Showcasing its milestone achievements in styling, design and technology, but more importantly clearly articulating the intentions of the brand’s future.
IMHO, the potential and significance of this facility is huge.
The fellow who made this video should take a couple good classes in video photography.
This video was lousy as was the article. Showed nothing except the opulence that the car is supposed to attract, and did a poor job of that.
Get your act together GM Authority !
I agree totally! You are absolutely right! Well said!
Did you guys get a room already, or is that still part of the plan?
Wow Alex!!
Thank you for the tour.
Wish I was in the Cadillac House At Vanderbilt league, but I’m still just a Chevy guy.
Cadillac is showing standard of the world – luxury style – again!
And that Sollei convertible!!!… love it!
Thanks again Alex for all your good work.
Waste of money. Travel to Detroit for this? Detroit? Maybe if you are within driving distance it is an option. Cadillac is a dead brand walking. Too many missteps. Do German cars better than the Germans. Failed Spectacularly. All Electric? Failing again. What is next pivot for Cadillac.
This is what we need, custom coach-built new vehicles that reflect true individualism. Although these are not as hard-core coach-built customs as the early days, at least they’re trying to cater to that tiny group who have the money. And trust me, they are out there. The building is way cool.