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Cadillac Celestiq Will Be Extremely Customizable

The upcoming Cadillac Celestiq is poised to make splashdown as the brand’s all-new, all-electric halo sedan, introducing a new level of luxury and opulence with a sumptuous cabin space, hand-built quality, cutting-edge tech features, and much more. Now, GM Authority has learned that the new Cadillac Celestiq will be extremely customizable, as well.

Granted, high-end luxury vehicles like the Cadilalc Celestiq should be customizable by default. So then, what does “extremely” customizable mean in this sense?

Essentially, General Motors will take fully custom orders on the same level as the Bespoke departments at Bentley or Rolls-Royce. For example, if a customer wanted to use the wood from a tree on their property when outfitting the interior trim in their new Cadillac Celestiq, General Motors will accommodate.

All told, the new Cadillac Celestiq will be the most customizable vehicle in GM’s history. No surprise, then, the halo sedan will cost at least $200,000, making it the most expensive Cadillac model ever offered, a title currently held by the $150,000 Cadillac Escalade-V.

As for the technology in store, the Cadillac Celestiq will feature the latest GM Ultium battery and GM Ultium drive motor technologies, with the GM BEV3 platform providing the bones. The cabin space will feature a 2+2 seating arrangement, while up top will be a SmartGlass roof with programmable opacity. The Cadillac Celestiq will also be among the first vehicles to offer the next-generation GM Ultra Cruise semi-autonomous driver assist system.

As for the styling, the Cadillac Celestiq will take inspiration from the Cadillac Escala concept revealed at the 2016 Pebble Beach Concours d’Elegance, and will include a grille studded with LEDs.

The Cadillac Celestiq was originally slated for a reveal last year. However, the debut date has been pushed back repeatedly, and is now believed to be set for June, although that date could definitely change again.

Subscribe to GM Authority for more Cadillac Celestiq news, Cadillac news, General Motors electric vehicle news, General Motors technology news, and around-the-clock GM news coverage.

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Jonathan is an automotive journalist based out of Southern California. He loves anything and everything on four wheels.

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Comments

  1. This will be a failure. Why? Because GM missmanagment is involved. Get them out of it and the car has a chance.

    Reply
  2. How much does it weigh 3 tons, 3.5 tons?
    Very nice looking car though!

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    1. You are looking at the rendering in the photos. You do know the first two photos indicate that right?

      Reply
  3. DAMN IT GM, SHOW IT TO ME NOW!

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    1. I hate to say it guys, but the Celestiq is in big trouble right now. GM brass is doing what GM brass always does…hem and haw. It isn’t canceled yet, but it needs some life support immediately.

      The June reveal isn’t happening.

      Reply
      1. G8Burnout,

        If one does an internet search for Celestiq and news, pretty much everything that comes up is here at GMA. It’s not being talked about much elsewhere. Going to Cadillac.com and searching for Celestiq returns nothing but dead links.

        It would seem to me the car is dead except to the dreamers here at GMA or, as you say, in grave danger. If a launch were still planned in June (literally weeks away), why is there no announced date and no info on Cadillac.com. There used to be along with teaser images but it’s all been removed. Cadillac has made grandiose promises of flagships before but they’ve always canceled them.

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        1. Agreed, Ci2Eye. Last I heard it was February 2022, then June, and most recently, nothing. Suppliers are totally quiet. Cadillac is totally quiet. No one is telling me anything anymore.

          There’s been internal infighting on this project since February 2021, and the bean counters are slowly rearing their ugly heads.

          It’s likely over.

          Reply
          1. Here is your dead link! 😛

            https://www.cadillac.com/show-car/celestiq

            They just teased it and the website is up!

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            1. Thanks .I just saw the tease & the site & glimpse of the car are excellent.
              That rich red ; the same as the leather I recall as a small child in 1959 Cadillac Convertible!
              I love the taillights & theme of the website.
              I hope the car is offered in very rich & exciting colors !
              Now Cadillac give us an E Deville & E Eldorado !
              But what I see is fantastic !

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      2. Seriously? Guess I can’t say I’m surprised, typical broken promises from Cadillac. What does shock me though is that just this past January Barra was still mentioning it in her CES address. What changed since then?

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        1. GM has decided they don’t want to spend the resources on it anymore – same damn thing that killed the large Zeta Cadillac and the Omega-based CT8.

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          1. Simultaneously unbelievable and also par for the course for Cadillac at this point. I, and others, I think, really thought this time was different, that Cadillac finally understood they need a halo car to drive passion for the brand and return their once great name to be Standard of the World. What really bothers me is, are they even going to officially announce its cancellation, or just never mention it again and pretend all the fanfare never happened? I’m betting on the latter.

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      3. GUESS WHAT CADILLAC JUST TEASED THE CELESTIQ!

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  4. GM, I’m rooting for you, but the Celestiq is vaporware until we get some real photos. I’m cautiously optimistic and would even venture to say that one of the reasons why the Lyric is “sold-out” is because we’ve been getting candid photos of the Spring Hill assembly line with REAL workers assembling REAL Lyrics. Until we see assembly-line photos of the Celestiq, it’s vaporware in my eyes, GM.

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    1. Why are you worried? Low-volume ultra-luxury vehicles rarely have production issues. Look at Rolls Royce, Bentley, Maybach, and Alpina. You can always tack $10k to the price and nobody will notice. They’re not going to worry about, say supply chain delays, when they’re asking customers to provide their own wood.

      It’s the high-volume mass-market vehicles that are price-sensitive where the problems come in.

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      1. I’m worried because GM hasn’t had a sustained hit from Cadillac since the Escalade and V-sub-brand were introduced, not to mention the absence of brand vision continuity, exec leadership and let’s not forget the Cadillac HQ locale, jumping from Detroit to NYC and back within 5 years or so? Assembly line pictures are common-sense proof said vehicle is real; it’s got nothing to do with production, quality or pricing.

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      2. Not to mention the ultium underpinnings make designing a new vehicle extremely quick compared to an ICE variant. The Lyriq was also vaporware till it wasn’t.

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  5. I might get one after winning the Powerball.

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  6. There is really nothing new in this article. We already knew the idea for the car was to hand-built it allowing for customization. This article just perpetuates that story but there’s been no real news for this car in over a year and no sightings of prototypes.

    The Cellistiq has been removed from the Cadillac website. It was once there under Future Vehicles. Now there’s only the Escalade V. GM was supposed to reveal the car several times last year. All the events were canceled ostensibly due to COVID. Now, it doesn’t seem to be mentioned and I’ve heard of no new reveal date. Cadillac couldn’t even sustain the CT6 at $54,000+ yet they’ve cited a $200,000 price point for their EV sedan which was always going to be a massive lift for the beleaguered brand. These facts suggest the Cellistiq may have been canceled as gm’s accountants in the past canceled the Zeta Cadillac flagship and later the Omega-based CT8.

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    1. Have you checked out the Cadillac Escala, ELMIRAJ, or Ciel? If they come to the market, I am interested.
      They are good looking cars.

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      1. Decade-old concepts by truly inspired stylists who earnestly wanted to revive Cadillac. Rejected by idiot brass who spent the money on Cadillac House instead.

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        1. Cadillac House and helicopter rides to the Hamptons for targeted types. Along with sponsoring Men’s Fashion Week. All the work of Global Marketing Director Uwe Ellinghaus. Then there was Book by Cadillac. So much money wasted on everything but products.

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          1. Fools one and all. Cadillac still languishes a decade on

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    2. The Wall Street Equity destroyer of brands & accounts destroyed the biggest & most compellingly creative company on the planet .
      They suck life out of everything.
      How can a company survive , without products ?

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  7. Thing is that up to the 1990s, all Cadillacs were highly customizable.

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    1. That’s one formula Cadillac shouldn’t had gotten away from. Seems after ’94 they first started to chase Lexus before the Germans. Give us an custom type CT6 for those who can’t get a Celestiq also, leave the German chasing to the CT4/5..

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  8. I think this is a beautiful car, but if anyone, at Cadillac, actually believes they can sell a $200,000 sedan, they are sadly mistaken. Cadillac couldn’t sell the Allante, XLR or even the CTS and CT6. Cadillac simply doesn’t understand marketing or advertising. I could list several examples of poor ads and missed opportunities, but you are all aware of them.

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    1. Johan de Nysschen understood that a slow process would be needed to rebuild Cadillac’s lost prestige and then to be able sell products priced on par with high-end Mercedes models. The current leadership at gm seemingly thinks batteries are magic and switching to EVs will enable Cadillac to jump from selling dumpy little XT4s for $36,000 to entering Bentley territory. Volkswagen found out with their Phaeton that even an excellent product cannot be sold at a high price if the brand doesn’t support it. To be sure Cadillac has a lot more residual prestige than the Volkswagen name but not nearly enough for a $200,000 plus car. It’s entirely possible based on no real Cellistiq developments in over a year that the gm. accountants have realized this too.

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      1. What you suggest?, They rightfully put a bullet in the XTS head. You can’t have it both ways, you want them to be luxury or just straight cheap for retirees and Walmart managers?.

        A few articles ago looked in the past Cadillac flourished in the $100k club (price adjusted for today), the Escalade enjoying success in that price range, let this “all Cadillac has to be affordable” thinking go.

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    2. Anyone can make an EV. Anyone can add a lot of “luxury” features to a base frame and body and try to sell it as a premier luxury vehicle.

      The only potential competitive advantage of a Celestiq is Ultra Cruise.

      But, if GM has Ultra Cruise available in 2024 at a reasonable price ($5,000?), that option could sell a huge number of cars for GM – luxury, pick-ups, crossovers, sedans – you name it. Many people won’t trust “self-drive” at first, but the average car buyer will quickly see the value of level 4 AV.

      Distracted mothers, commuters, older drivers, teen drivers (required to use Ultra Cruise) – all will benefit from Ultra Cruise. Ultra Cruise will save lives. Insurance rates will decline.

      Mercedes says they’re close to a comparable system. Certainly everyone is working on it, but it seems GM is in the lead, for now. GM needs to cash-in on that -the “first to market” prestige, the simple bragging rights, the bottom-line increase in vehicle sales.

      EV’s are nice, but increasingly “ho-hum”. AV will make all the difference going forward, for US sales, and even sales globally.

      GM needs to get going on AV.

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      1. CLC,

        GM calls it’s system Super Cruise, not Ultra Cruise but otherwise you make many great points.

        EVs have been novel products and rather expensive which has given them the persona of a luxury car or a prestige item with Tesla being the foremost example. That has led to people buying them who want to be different or cutting edge or who simply like the qualities they offer. But a Tesla really isn’t a true luxury car. It functions as one conferring upon its owners an element of prestige but it isn’t. What happens when they’re commonplace? GM’s plan for the future is the Ultimum battery pack and generic motors and a few common platforms scaled up or down for different product segments. How exciting is that, especially for car lovers? In that world, what delineates a luxury car from a mainstream car? In the recent past Germany’s BMW 760Li costs a lot more than their Volkswagen Jetta partly because it used a very sophisticated 6 liter V12 engine that is a marvel of smoothness and power whereas the VW has a humble 1.5 liter 4-cylinder. So many cars, like Ferraris, sell because of the magnificence of their engines and the exhilarating experience they offer their drivers. What happens when everything has an equally powerful but soulless electric motor?

        I personally don’t see today as the future. I see a reversal. EVs will be common for ordinary people. They’ll be cheap to build, cheap to operate and the epitome of dull transportation. In time, there will be no prestige attached to owning one. An internal combustion engine could become the much rarer, more thrilling and engaging way to travel, and the one most envied.

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        1. Cruise, Super Cruise, and Ultra Cruise, are all different. Look it up – what you find will change your views on GM.

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          1. Cruise, schmooze. All of it a snooze.

            I want to drive my car and I want it to be an exhilarating, emotional machine, not a robotic Novocain tech slathered soulless isolation chamber. Not everyone looks forward to a posthuman future.

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          2. CLC,

            My apologies for the erroneous correction.

            I’m not sure they need a different name for the system depending on whether it operates on local roads and highways or just on highways but apparently gm has determined they do. Again, my apologies.

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        2. Spot on

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  9. Beautiful Cadillac as for the price well if you can afford a $200,000 dollar car then your house must cost a cool million… This is what caddy had needed all along a vehicle with nothing to hold it back… Just build them like people want them!

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  10. Bring the US the second generation CT6. Cadillac, you are “testing” it in the US, so if it is a China only car, test it in China. There is a market for an affordable FULL sized luxury car. I own a 2017 and a 2020 CT6 and they are great cars. I’ve had a CT4 and CT5 when I have taken one of the CT6’s for routine maintenance and they are not a Cadillac or anywhere close to a luxury car. The Celistiq is vapor until we actually see one on the road driven by a person. The canned photos are boring and used over and over.

    Listen to the market, not all of us want a pickup, CUV, SUV of a compact car that you cannot get 4 adults into comfortably and carry luggage or golf clubs.

    Reply
    1. Have you considered stating your complaints directly to Cadillac customer care instead? This is not the site to address your complaints and concerns on here. Cadillac and GM customer care are not reading 3rd party blogs like GMA and GMI News.

      Also you are better off going to some Cadillac club to express your concern that is recognize by Cadillac on their website if you are that upset about CT6 not coming here.

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      1. Well, I’m sure GM brass monitor this site from time to time. I’m on the CT6 in America camp, mainly because it’s a huge gap between CT5 and Celestiq.

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      2. Problem is they don’t listen. I’ve tried that over the years with gm and Ford. The brass are going to build what they want to build unfortunately. Not listening to the customer is what took Cadillac and Lincoln from number one and two in the US luxury car market to the also-rans they are today.

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  11. I am cheering for this car , as a Cadillac aficionado since literally a child & owner as an adult.
    Nothing like the Cadillac swag , style .
    But in an effort to recover from lost marker due to BAD QUALITY & advertising , they lost there bold leadership ; for following those who beat them.
    The only success Cadillac has is the old formula: Big. bold. expensive , and a NAME : Escalade .
    The Celesque is such a car ; but 200.000 ?
    It would fine , if Cadillac had a full line. but now you have a leader with no followers !
    Then I read management wants another small SUV ….YUCK.
    Such prosaic petty bouguise thinking .
    Cadillac should make NOTHING small , but a sports car .
    So one goes from Celesque, to Escalade & Lyriq , then drop to grocery getter ?
    Yes , I shop with my Cadillacs always.
    That type of car line was what Buick & Oldsmobile was for….( the modern ads for the Buick line SUVS are just sickening ).
    Cadillac tried super high end from 58 – 61 with the Eldorado Brougham .
    The later models by Pinrnfarina .
    Beautiful & highly desirable, but the rest of Cadillac had so much value & prestige at the time , the Eldorado Brougham became superfluous.
    Are they thinking this ….or even know what that was about ?
    GM was based in a the philosophy: ” A car for every taste & purse “.
    No longer , unless your a Chinese Communist – Finance Capitalist ( its not an oxymoron ), Potentate , or exploiting entrepreneur .
    Follow the formula GM & you can revive Cadillac.
    Open the archives , ads , designs ; structure.
    Make this work as CADILLAC : Nobody else .

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    1. Another halo Caddy, another halo car. It’s great; drives attention to the brand. The profit comes from the commitment to the brand and it’s projected meaning. Can GM pull it off? Damn betcha! Will GM? Damn better!

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    2. Actually it was the ’57-’60 when the Eldorado Brougham was around. Nothing of such car was produced in ’61. I prefer the first generation model myself. The imported version was nice but lost some shine IMO.

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      1. Shame on me : Off by a year , or two.
        The Pinnenfaruna version presaged later designs by Cadillac.

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  12. OK, gma. Now go home and get your 5ucing shinebox.

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  13. “Extremely customizable”? Can you get an LS3 Small block Chevy instead of electric motors? Haha!

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    1. How about a supercharged 6.2?

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  14. Okay, I want a V-16 in mine

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  15. Very encouraging update regarding the Celestiq. Anxious to see comparison test with the Mercedes EQS and Lucid Air.

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    1. Tesla also.

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  16. I HAVE HAD CUSTOM CADILLAC’S FOR OVER 65 YEARS AND PRESENTLY HAVE A XLR, XTS AND A CT6 CUSTOMIZED. MOST OF US ARE ANGRY THAT THEY DID NOT KEEP UPGRADING THE CT6 AND COME OUT WITH A NEW XLR. WHAT I CAN TELL YOU I WOULD LIKE A CELESTIG, BUT THERE IS NO WAY IN HELL I AM GOING TO PAY $150,000, LET ALONE $200,000 FOR THE NEXT TOP OF THE LINE CADILLAC. SINCE I HAVE DRIVEN THE XLR FOREVER, I CAN DRIVE THE CT6 FOREVER. CADILLAC QUIT SELLING THE XLR AND THE CT6 BECAUSE THE VOLUME WAS TOO LOW BECAUSE THEY WERE TOO EXPENSIVE FOR THE NORMAL CADILLAC BUYER, THEY DON’T SEEM TO HAVE LEARNED ANYTHING.

    Reply

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