The Cadillac Lyriq crossover is the luxury marque’s very-first all-electric vehicle, hitting the market as the “tip of the spear,” so to speak, in terms of Cadillac’s burgeoning EV efforts. As such, the Cadillac Lyriq launch is critical for the Cadillac brand, and in order to ensure it goes as smoothly as possible, Cadillac has created a small-scale Ambassador program, as detailed in a recent statement.
As GM Authority covered earlier this month, GM reportedly offered certain Cadillac Lyriq buyers a rather substantial $5,500 discount through what was referred to as a Targeted Private Offer. Cadillac previously declined to elaborate on the offer, simply saying that it was “very limited” and only available “to a select group of customers.”
It was later discovered that the $5,500 discount was available to roughly 20 Cadillac Lyriq customers, and required a non-disclosure agreement, as well as permission to track how customers used the vehicle as part of an early adopters study. Most of the customers who were given a chance to sign up for the offer were located in Detroit, Los Angeles, or New York City.
However, the Detroit Free Press recently reported that the NHTSA expressed concerns over the NDA, as it might dissuade these owners from reporting vehicle safety issues with the Department of Transportation. Now, Cadillac has issued a statement that clarifies certain aspects of the offer. According to Cadillac, the Ambassador program is intended to provide “early learnings from the first vehicles sold” to help “elevate the brand experience.”
“This includes handling, performance, safety, comfort and any other feedback the Ambassadors wish to share as Cadillac enthusiasts,” Cadillac states.
The luxury brand also states that while the agreement includes “provisions designed to protect GM confidential and proprietary information,” it does not prohibit customers from reporting issues to the NHTSA, or any other regulatory body for that matter.
Indeed, the launch of the Cadillac Lyriq is shaping up to be a watershed moment for the Cadillac brand, mating the latest in GM electric vehicle technology with all the luxury and refinement expected of a modern Cadillac vehicle. Under the skin, the Cadillac Lyriq rides on the GM BEV3 dedicated electric vehicle platform, while GM Ultium battery and GM Ultium drive motor technology provide the motivation. Production takes place at the GM Spring Hill plant in Tennessee, with production initially ramping up this past March.
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Comments
Good idea. Besides urban drivers in moderate climates of Detroit, New York City, Los Angeles, GM should consider high mileage rural drivers in extreme cold and hot climates. Such as pharmaceutical sales people, industrial goods sales people, etc., in Montana, Arizona.
The Valley of the Sun ( Phoenix ) is an excellent proving ground.
Cadillac is not looking for that market just watch their commercials. It’s geared to women and city life.
Look closer……it is for young people ! No more old people needed.