In case you haven’t heard, U.S. tech giant Apple is reportedly working on an all-electric, fully autonomous vehicle. Now, investment bank Morgan Stanley has predicted that the upcoming Apple car will have a major long-term effect on the broader automotive industry.
Per a recent report from AppleInsider, which cites a pair of investor notes, Morgan Stanley predicts that the upcoming Apple car will be the “ultimate EV bear case” with regard to rival automotive companies and stocks. That includes General Motors.
While Apple has kept its cards close to the chest with regard to details on its new autonomous vehicle, rumors have swirled for years about the tech giant’s foray into the automotive sphere, with reports that the project has been an on-again, off-again affair. Most recently, however, Bloomberg reported that Apple could officially launch the fully autonomous Apple car as early as the 2025 calendar year.
With regard to the broader autonomous vehicle market, Morgan Stanley analysts Adam Jonas predicts that sales will be slow at first, but will quickly grow. The delay in sales growth will be the result of a litany of major technological, legal, and regulatory roadblocks.
For the moment, Jonas predicts that fully autonomous vehicle sales will be around 100,000 units by the 2025 calendar year, with the majority of sales taking place outside of the U.S. That could include the upcoming Apple car, as well as other vehicles. However, by 2030, total sales figures for fully autonomous vehicles are predicted to rise to 1.8 million units, with 0.5 percent of global miles traveled taking place in a driverless vehicle. Those figures may quickly ramp up afterwards, reaching 7.6 percent of global miles covered by 2040, and 47 percent of global miles covered in 2050.
Critically, the Morgan Stanley analyst also predicts that the Apple car will likely be some sort of service or shared vehicle, possibly as part of a subscription, as opposed to a vehicle owned by an individual.
Cruise Origin
Back in January of 2020,General Motors debuted its own all-electric, fully autonomous ride-sharing vehicle, dubbed Cruise Origin. Utilizing GM’s latest Ultium battery and motor technology, Cruise Origin is expected to enter production at the recently opened GM Factory Zero plant next year.
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Comments
I can’t wait to see it I think it will be a game changer. And they will have no problem selling it.
It’ll take years for it to get regulatory approval and even then I do not see it being anything but a short distance shuttle like the Cruise.
Lots of android fanboys on here I see lol.
Sounds like a lot of pie 8n the sky BS to me. One thing big tech is good at is overpromising and underdelivering in regards to these AVs
Not Apple. Apple delivers constantly
Still waiting for that charging pad…
Why? Did you not read the articles written years ago? It’s been canceled lol. I guess you can keep waiting if you want or next time try to stay in the loop.
Their first challenge is to build a solid EV car then the autonomous is a battle unto its own.
I do see GM and Apple having much better systems but there are still major issues to handle.
To show how Apple is not close is their car showing 4 seats facing each other. Stuff like that is fantasy as in a crash what they showed would never work.
Also many legal matters. Crashes will happed so who liable? The programmer? Automaker the maker of the failed lidar etc.
The Cruise Origin has 4 seats that face one another…
Yes and is a real production car no. Every autonomous program likes to show this social aspect but it is not real. You will still need to be strapped in and you are best sitting forward. These concepts are fantasy.
Only a low speed shuttle can handle this seating.m
Can’t wait to see it but IMO I’ll never personally own a car w/o steering and brakes
Good luck, just ask Tesla! Building cars is not easy, takes many, many years to perfect, not like building a cell phone…which Apple doesn’t do anyway, all outsourced to other companies and use parts from other companies.
Don’t think these will sell that well:
Where is the closet Apple dealer to look at one and get a test drive?
Where do I go for service?
I hope Apple builds their car at Lordstown and cleans GMs clock.
Lordstown is the plant that GM closed when they added the new Blazer to Mexico instead of making it it the USA.
I think it’s easier for Apple to become a car company than it it for GM to become a tech company.
Maybe Apple should buy out Aptera, replace the ‘tera’ with ‘ple’ and then hit the market quickly with something different from the mainstream offerings. I can’t see Apple being successful by competing with the automobile establishment with anything conventional.