GMC Canyon Sales Post Highest Growth In Segment In Q4 2020

GMC Canyon sales increased in the United States and Canada during the fourth quarter of 2020.

GMC Canyon Sales - Q4 2020 - United States

In the United States, GMC Canyon deliveries totaled 9,007 units in Q4 2020, an increase of about 38 percent compared to 6,525 units sold in Q4 2019.

During the complete 2020 calendar year, Canyon sales decreased about 23 percent to 25,190 units.

GMC Canyon Sales - Q4 2020 - Canada

In Canada, GMC Canyon deliveries totaled 1,885 units in Q4 2020, an increase of about 91 percent compared to 987 units sold in Q4 2019.

During the complete 2020 calendar year, Canyon sales increased about 3 percent to 5,031 units.

Despite the GMC brand being available in the U.S., Canada and Mexico, the Canyon is sold in the U.S. and Canada, but not in Mexico.

Competitive Sales Comparison (USA)

GMC Canyon sales performance during the fourth quarter of 2020 keeps the midsize pickup truck in sixth, and last place in its segment in terms of cumulative sales volume, behind the Toyota Tacoma in first place, the Canyon’s corporate cousin – the Chevrolet Colorado – in second place (see running Chevrolet Colorado sales), new Ford Ranger in third place (see running Ford Ranger sales), the all-new Jeep Gladiator in fourth and the Nissan Frontier in fifth.

Sales Numbers - Midsize Mainstream Pickup Trucks - Q4 2020 - USA

Even so, the Canyon’s 38 percent growth rated was the highest in its segment during the quarter. The Jeep Gladiator and Toyota Tacoma came close with 23 and 22.9 percent, respectively.

The GMC Canyon saw its share of the midsize pickup truck segment grow from 4 to 5 percent during the fourth quarter. By comparison, the Toyota Tacoma shaw its share jump from 38 percent to 44 percent, Chevy Colorado saw a 16 percent share that’s equal to that of the year-ago quarter, Ford Ranger’s share slipped from 21 to 16 percent, Jeep Gladiator saw a two percentage point growth of 12 percent and the Nissan Frontier tanked from 11 to 6 percent.

Sales Numbers - GM Midsize Mainstream Pickup Trucks - Q4 2020 - USA

It’s worth noting that combined deliveries of the two GM offerings – the GMC Canyon and Chevy Colorado – totaled 36,716 units, resulting in a 21.5 percent share. That’s good enough for second place in the segment, behind the Tacoma but ahead of the Ranger and all other rivals.

The mid-size mainstream pickup truck segment expanded 6 percent to 170,161 units during the fourth quarter of 2020, meaning that Canyon sales outpaced the average segment growth rate.

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Below, we provide Honda Ridgeline sales for informational purposes, as the model straddles the midsize and full-size pickup truck segments.

Sales Numbers - Honda Ridgeline - Q4 2020 - USA

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The GM Authority Take

The jump in GMC Canyon sales during Q4 2020 is a pleasant surprise given the model’s otherwise lackluster performance during the first three quarters of the 2020 calendar year. We attribute the Canyon’s healthy uptick to the following two factors:

1. Improved availability of the Canyon at the dealer level after COVID-19 idled the GM Wentzville plant for roughly two months in the first half of the year, and
2. Positive consumer response to the updated 2021 Canyon

About The Numbers

• All percent change figures compared to GMC Canyon sales for Q4 2019, except if noted
• In the United States, there were 79 selling days for Q4 2020 and 78 selling days for Q4 2019

GM Q4 2020 sales reports:

• GM Q4 2020 sales U.S.A.
  • Chevrolet sales Q4 2020 U.S.A.
  • Cadillac sales Q4 2020 U.S.A.
  • Buick sales Q4 2020 U.S.A.
  • GMC sales Q4 2020 U.S.A.
• GM Canada sales Q4 2020
  • Chevrolet Canada sales Q4 2020
  • Cadillac Canada sales Q4 2020
  • Buick Canada sales Q4 2020
  • GMC Canada sales Q4 2020
• GM Mexico sales Q4 2020
  • GM Mexico sales October 2020
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    • Cadillac Mexico October 2020 sales
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    • Chevrolet Mexico November 2020 sales
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• GM China sales Q4 2020
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• GM Brazil sales Q4 2020
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• GM Argentina sales Q4 2020
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• GM South Korea sales Q4 2020
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• GM Russia sales Q4 2020
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