With the all-new Chevrolet Trailblazer now rolling off the assembly line at the GM Bupyeong plant in South Korea in larger quantities, the automaker is releasing more ads to promote the subcompact crossover in America.
The latest advertisement for the Chevrolet Trailblazer is entitled ‘Middle of Nowhere’ and is intended to evoke the rugged, go-anywhere attitude of the Trailblazer and the kind of customers that will buy it. The spot, which is only 30-seconds long, shows two friends driving out to a rural desert location as the passenger asks the driver how far into the wilderness they are planning to go. After asking “here?” a handful of times, the driver finally settles on a spot far into the wilderness. The pair then take their mountain bikes off the roof rack and set out for a fun-filled day of cycling.
“When the middle of nowhere is somewhere,” the voiceover in the advertisement says. “The all-new Chevy Trailblazer.”
This ad will probably lead to some snarky comments about how the new Chevrolet Trailblazer, a compact crossover that shares the front-wheel-drive based VSS-F platform with the Buick Encore GX, isn’t nearly as capable as the previous body-on-frame model. This may be true, but the new Trailblazer is still available with all-wheel-drive and is also offered in an Activ trim model with a faux front skidplate and some other off-road inspired add-ons. Customers won’t be tackling Moab with the Trailblazer, sure, but the crossover is more than capable of taking some dirt trails out to a mountain biking spot.
Check out the advertisement in the video embedded below and let us know if this spot is a hit or a miss in the comments.
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Comments
Whatever Chevy. It still should have had real 4X4 capability then you wouldn’t have to be resorting to this in advertising.
That commercial is LOL. What they didn’t show you was that when they unloaded the bikes, they immediately reloaded them and all of their gear into a real 4wd vehicle to get up into the mountains where they then subsequently shot all the bike and mountain climbing footage.
Not bad. Seems the commercial is trying to portray the owners as adventurous, rather than making any misleading claims about its capability (all gravel trails, no rock crawling, etc.). That part of the White Rim Road that its on is pretty easily accessible by any vehicle with a bit of ground clearance.
This is good progress.
More of this. More emotion proving ads.
Less “real people” ads.
Provoking*
This would be such a great direction to continue with, I fully agree.
What makes the 2021 Chevrolet TrailBlazer a success is that it’s a gender neutral vehicle meaning people of both gender will find the new TrailBlazer appealing which is why the TrailBlazer has experienced brisk sales.
Trailblazer should be made in USA not Korea.
Probably wouldn’t be profitable.
Would be nice to see it made in Mexico with a good portion of US/Canadian parts.
Is it me, or while they are traveling there appear to be two men, but when they get out it is man and woman….then two men again…or is it supposed to be two different sets of people??
Answered your own question…
I have been driving mine now for 3 months. I love it. Average miles per gallon 31. I purchased the LT model. Fun to drive and very peppy for such a small engine.
Hard to find this vehicle in my state. So far so good!
Test drive one today. Very roomy for sub compact. Great safety features.
When I saw this commercial, I almost fell out of my seat as it uses music from the German band Popol Vuh-‘Engel Der Gegenwart’ to be precise from ‘Herz Aus Glas’. I don’t drive and could care less for car commercials, but I am impressed by whoever chose the music for this…
Myself included. I have been a fan of Popol Vuh since 1975.
What locations were used to film this commercial? Is the downhill bike riding scene filmed on Black Butte?
I was also amazed to hear music by Popol Vuh in a commercial for a Chevy SUV.
It’s an inspired choice…
I hope the family gets royalties from this. Florian passed a few years ago.
What the commercial shows evidences a severe lack of understanding of current outdoor ” leave only footprints” ethics.
1. Driving though the surf riding at the wave line. There is a marine ecosystem that lives there. You are crushing bivalves and damaging a food supply for sandpipers and similar. In addition to distributing pollutants.
2. Off-traii riding trough a fragile desert ecosystem. That dust means it is really dry and easily damaged.
Where was it filmed location. Location.location ?