General Motors recently introduced the OnStar brand and its respective user assistance services in the Andean region of South America, made up of Colombia, Ecuador, Peru, Bolivia and Chile. The company announced that its recognized connectivity system in terms of safety, protection and mobility is already available in the Colombian market and will progressively be launched in the other countries of this geographical group.
Although OnStar has a 24-year history and has expanded to virtually every region of the world, it is arriving for the first time in this part of South America where the company offered another similar platform called ChevyStar – since Chevrolet is the only GM brand sold in the region. As such, the company terminates ChevyStar and unifies its telematics services under the OnStar name in all markets.
OnStar hardware replaces the yellow Chevrolet logo button from the previous system with its iconic blue button, offering a higher level of connectivity and more advanced support services. For example, when an accident occurs, OnStar can detect the collision through the vehicle’s sensors and generates an automatic alert to the team of specialized advisors, who contact the emergency services for assistance.
“The virtue of these services, different from other assistance services, is in the connectivity and automatic collision response, which allow an immediate reaction from a team of people who follow protocols with local emergency entities to provide assistance and save lives in case of an accident,” said GM South America Marketing Manager of Connected Services, Juan David Arias, in a statement.
The OnStar technology platform also enables a new connectivity experience through the Wi-Fi hotspot service, integrated into the architecture of the latest-generation Chevrolet vehicles. This service is unprecedented in South America and gives GM a great competitive advantage over its rivals to meet the growing connectivity needs of customers.
OnStar and Chevrolet’s new connected services operate on a subscription basis, with plans offered to suit the preferences of each driver. At the moment, Chevrolet vehicles in the Andean region of South America that are compatible with OnStar are the Traverse, the Blazer and the Onix. In addition, the service maintains compatibility with the MyChevrolet application to remotely manage vehicles.
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Comments
So, now, even more people throughout the world can push the button and hear, “Welcome to OnStar. Our operators are serving other OnStar customers and will be with you some time next Thursday…”
Actually, in the Andean Region of South America, subscribers would hear “Bienvenido a OnStar….” 😉
I cant understand this waist of money. GM only sells Chevy here in S.A, and we have Chevystar, more powerful and unique than Onstar, ( very generic). Of course, Onstar is a logic move in markets where GM is multibrand.
I think having Chevystar rather than Onstar is an advantage for Chevrolet in South America.
Pay $35 a month for Onstar, just to check out the massive front and damage a person left hitting my truck during a hit and run. Onstar nor the GMC app notified me. What the hell do I even pay them for, navigating me to the nearest Starbucks?
And your phone will get you to Starbucks faster with a better route !
OnStar is by far the biggest waist of monthly money I have ever seen !
At least with satellite radio you get to listen to music you like ! and I do not pay for that either in ONE vehicle per subscription !!!!
Still can’t figure out why GM has not flooded Brazil and Laram in general with China made Buicks to compete in the premium market. Cadillac is also an option but is to all over the place with design right now.
The CUVs plus sedans would do well.