General Motors recently introduced the OnStar brand and its respective user assistance services in the Andean region of South America, made up of Colombia, Ecuador, Peru, Bolivia and Chile. The company announced that its recognized connectivity system in terms of safety, protection and mobility is already available in the Colombian market and will progressively be launched in the other countries of this geographical group.
Although OnStar has a 24-year history and has expanded to virtually every region of the world, it is arriving for the first time in this part of South America where the company offered another similar platform called ChevyStar – since Chevrolet is the only GM brand sold in the region. As such, the company terminates ChevyStar and unifies its telematics services under the OnStar name in all markets.
OnStar hardware replaces the yellow Chevrolet logo button from the previous system with its iconic blue button, offering a higher level of connectivity and more advanced support services. For example, when an accident occurs, OnStar can detect the collision through the vehicle’s sensors and generates an automatic alert to the team of specialized advisors, who contact the emergency services for assistance.
“The virtue of these services, different from other assistance services, is in the connectivity and automatic collision response, which allow an immediate reaction from a team of people who follow protocols with local emergency entities to provide assistance and save lives in case of an accident,” said GM South America Marketing Manager of Connected Services, Juan David Arias, in a statement.
The OnStar technology platform also enables a new connectivity experience through the Wi-Fi hotspot service, integrated into the architecture of the latest-generation Chevrolet vehicles. This service is unprecedented in South America and gives GM a great competitive advantage over its rivals to meet the growing connectivity needs of customers.
OnStar and Chevrolet’s new connected services operate on a subscription basis, with plans offered to suit the preferences of each driver. At the moment, Chevrolet vehicles in the Andean region of South America that are compatible with OnStar are the Traverse, the Blazer and the Onix. In addition, the service maintains compatibility with the MyChevrolet application to remotely manage vehicles.