General Motors has released a new online advertisement promoting the Cadillac XT6, focusing on the three-row crossover’s various luxury options and safety features.
With three-row crossovers currently being some of the most popular vehicles on sale, it makes sense that GM would want to promote the new Cadillac XT6 and feature it prominently throughout various online media. A three-row crossover was previously a glaring omission from the luxury brand’s lineup, so it’s easy to see why GM is eager to capitalize on the segment’s high profit margins with the XT6.
The crossover began arriving at dealers in July and has enjoyed a good degree of success so far, with U.S. sales totaling 4,316 units through the end of Q3 2019. GM moved just 139 examples of the midsize-plus crossover in Canada in that time period, but Canadian dealers began receiving it after U.S. dealers, so availability was very limited.
The new ad, entitled The Impossible Made Possible, quickly runs through the various interior amenities found in the XT6, including the wood and carbon fiber trim, semi-aniline leather seating, power-folding third row and available Bose Performance Series audio system. GM also crams in a list of the crossover’s available safety features and mentions the available Night Vision camera system, which is designed to help the driver see people and large animals that may be crossing the road in the dark.
The Cadillac XT6 is powered exclusively by GM’s naturally aspirated 3.6L LGX V6, which is rated at 310 horsepower and 271 pound-feet of torque. The only transmission available is the GM nine-speed automatic. Front-wheel-drive is standard for the Premium Luxury trim level, while all-wheel-drive is optional. The Sport trim level comes with all-wheel-drive as standard.
Check out The Impossible Made Possible ad embedded above and be sure to subscribe to GM Authority for more Cadillac XT6 news, Cadillac news, and around-the-clock GM news coverage.
Comments
Cadillac’s XT6 by any other name is a Cimarron given there is little to differs it from the Chevrolet Blazer.
Agreed. I want to love this but it’s just not good enough… enough for some but the competitors offer much more…, very disappointing
There is only the sharing of the frame. No body parts are shared. Please do you research.
Well, it’s a better commercial than the “cool” people one that did not represent real life.
I like all of the info promoting the vehicle, whether it’s as great as they want us to believe, but at least the commercial seems to believe in its product. Better than “ Dare Greatly”.
Although, it was a bit lengthy. And, obviously aimed at its target consumer. Women.
That’s smart marketing because that’s the exact demographic that purchase this category of vehicle… for the most part.
“The Impossible Made Possible” sounds like a rip off Lamborghini’s Urus ad: Since we made it possible.
Whew! Boy am I glad they just didn’t stick the nav/entertainment screen on top of the dash like everyone else is doing which makes it seem like an after thought! Great design by the way & nice to see the materials used are going upscale finally! Great job Cadillac but I’m very disappointed with the new CT4 & CT5 replacements! Boring unstimulated design to me, doesn’t project your future endeavors! Now the CTS-V & ATS-V were just purely spectacular and putting the Germans on notice so much so that you almost took the crown but unbelievable gave it right back to them! Standard Of The World not so much but with the new BlackWing project hopefully you can right the ship! Fingers crossed ?
I work at a Cadillac Dealer in Canada, and this thing has been a real hit. Selling the first 4 we got the day we got each of them. The owners love these things. Everyone has been saying the Aviator is so much better than this… but have you guys been in one? The BosePerformance Audio is INCREDIBLE, the camera’s , everything inside is very nice. Much nicer than XT5 – although they are similar, it feels higher quality.. The Aviator is $95, 000 for the one you want and these are $73, 000 for the one you want. Up to 80 if you care about suede headliner etc.. Also everyone who has one – they love the fuel economy. 8.0l/100 kms is unreal… good luck getting better than 11 or 12 l/100 kms ever in your Aviator – most people dont care about high power engine. People do care about good fuel economy and this 3.6L v6 is incredible.
The other day I looked at one of these at my local GM dealer where I live. Nice vehicle !!!!
Then I looked at the sticker…….over $81 grand !! I love Cadillac, I drive one, but the price was just to much for this thing. It felt like $65 to $70 would be more reasonable for this unit.