Cadillac CTS sales decreased in the United States and increased in Canada in November 2017.
Cadillac CTS Sales - November 2017 - United States
In the United States, Cadillac CTS deliveries totaled 656 units in November 2017, a decrease of about 37 percent compared to 1,042 units sold in November 2016. The performance represent the CTS' lowest November sales performance since at least 2010.In the first eleven months of the year, CTS sales decreased about 33 percent to 9,539 units.
| MODEL | NOV 2017 / NOV 2016 | NOVEMBER 2017 | NOVEMBER 2016 | YTD 2017 / YTD 2016 | YTD 2017 | YTD 2016 |
|---|---|---|---|---|---|---|
| CTS | -37.04% | 656 | 1,042 | -32.89% | 9,539 | 14,214 |
Cadillac CTS Sales - November 2017 - Canada
In Canada, Cadillac CTS deliveries totaled 82 units in November 2017, an increase of about 67 percent compared to 49 units sold in November 2016.In the first eleven months of the year, CTS sales decreased about 31 percent to 528 units.
| MODEL | NOV 2017 / NOV 2016 | NOVEMBER 2017 | NOVEMBER 2016 | YTD 2017 / YTD 2016 | YTD 2017 | YTD 2016 |
|---|---|---|---|---|---|---|
| CTS | +67.35% | 82 | 49 | -31.43% | 528 | 770 |
The GM Authority Take
Cadillac CTS sales continue to suffer, as newer and more modern competitors edge out the midsize sedan while it receives close to zero marketing support.
This series of events has led the CTS family to come in seventh place (out of nine) in terms of cumulative sales volume in its segment, behind the Mercedes-Benz E-Class in first, BMW 5 and 6 series in second (with a cumulative 4,353 deliveries), Audi A6/A7 in third (with a cumulative 1,793 deliveries), Volvo S90/V90 family in fourth (with 1,529 deliveries), Genesis G80 in fifth and Lexus GS in sixth. The CTS did, however, finish ahead of the Infiniti Q70 and Acura RLX.
In addition, the CTS’ 37 percent sales slide represented the second-highest drop in its class behind the Lexus GS, whose sales fell 38.47 percent.
We attribute the decrease in U.S. CTS deliveries to the following factors:
- The age of the current model: though the CTS is a solid car, it is also the oldest in its segment (tied with the Audi A6). Though its age isn’t as noticeable as that of the ATS, it is still not as competitive as its most direct rivals, the Mercedes-Benz E-Class and BMW 5 Series, both of which have recently been overhauled as all-new models. The product’s negative attributes also include various refinement items and details, such as the cabin and the powertrain (specifically the 2.0L Turbo LTG engine and any 8-speed transmission outside the V-Sport variant). The CTS does, however, excel in terms of driving dynamics, in-vehicle technology, and safety.
- An almost complete lack of marketing support: the CTS sees extremely little advertising from Cadillac, thereby decreasing awareness of the model for potential new customers.
- The inability to retain existing CTS owners: Cadillac has not been as successful in retaining CTS customers for a follow-up purchase, either as a result of product-related reasons or being out-marketed by competitors, with customers switching to rival luxury brands in the segment.
- The focus of the Cadillac team on the CTS’ replacement – called CT5 (CT five)
We don’t foresee CTS sales picking until its replacement – the CT5 – arrives in the 2019-2020 timeframe.
Sales Numbers - Midsize Luxury Cars - November 2017 - United States
| MODEL | NOV 17 / NOV 16 | NOVEMBER 17 | NOVEMBER 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
|---|---|---|---|---|---|---|
| E-CLASS | +2.00% | 4,735 | 4,642 | -0.26% | 45,927 | 46,045 |
| 5 SERIES | +255.42% | 4,002 | 1,126 | +18.56% | 35,915 | 30,293 |
| 6 SERIES | +27.17% | 351 | 276 | -17.03% | 2,986 | 3,599 |
| A6 | -12.53% | 1,340 | 1,532 | -14.01% | 14,334 | 16,670 |
| A7 | -21.35% | 453 | 576 | -24.19% | 4,357 | 5,747 |
| S90 | +93.58% | 1,297 | 670 | +380.17% | 7,822 | 1,629 |
| V90 | * | 9 | * | * | 160 | * |
| V90 CC | * | 223 | * | * | 1,959 | * |
| G80 | +40.10% | 1,408 | 1,005 | +204.90% | 14,672 | 4,812 |
| GS | -38.47% | 739 | 1,201 | -49.41% | 6,857 | 13,553 |
| CTS | -37.04% | 656 | 1,042 | -32.89% | 9,539 | 14,214 |
| Q70 | +9.83% | 380 | 346 | +1.40% | 5,366 | 5,292 |
| RLX | -7.86% | 129 | 140 | -18.27% | 1,051 | 1,286 |
| TOTAL | +25.22% | 15,722 | 12,556 | +5.45% | 150,945 | 143,140 |
Cumulative sales of the midsize luxury car segment grew 25 percent in November and 5.45 percent in the first 11 months of 2017.
About Cadillac CTS
2017 Cadillac CTS-V Sedan Carbon Black
The Cadillac CTS is a midsize luxury sedan family that includes the CTS Sedan, CTS V-Sport Sedan, and ultra high-performance CTS-V variant. The vehicle slots above the compact Cadillac ATS and below the full-size Cadillac CT6.
The current, third generation CTS was introduced for the 2014 model year. The vehicle is based on the extended-length wheelbase variant of the GM Alpha platform. The same platform underpins the sixth-generation Chevrolet Camaro while a shorter variant of the same architecture underpins the Cadillac ATS.
For the 2018 model year, the CTS gets a new exterior color, an automatic heated steering wheel, the all-new CUE 3.0 infotainment system, and the deletion of the Carbon Black Package. The vehicle is expected to be replaced by an entirely new, next-generation model called Cadillac CT5 for either the 2019 or 2020 model years. As such, the 2018 model year CTS could be the last year of the current, third-gen model.
The Cadillac CTS is built exclusively at the GM Lansing Grand River factory in Michigan operated by GM USA. The vehicle is currently not offered in China, which will likely change for the CT5, since we expect a GM China factory to build the next-gen vehicle for the Chinese market.
About The Numbers
- All percent change figures compared to Cadillac CTS November 2016 sales, except as noted
- In the United States, there were 25 selling days in November 2017 and 25 selling days in November 2016
- In Canada, there were 26 selling days in November 2017 and 26 selling days in November 2016
- CTS sales include Cadillac CTS Sedan, CTS V-Sport Sedan, and CTS-V Sedan
- E-Class figures include Mercedes-Benz E-Class Sedan, E-Class Wagon, E-Class Coupe and CLS-Class
- BMW:
- 5 Series figures include BMW 5 Series sedan and 5 Series Gran Turismo
- 6 Series figures include BMW 6 Series coupe, 6 Series convertible, 6 Series Gran Coupé and 6 Series Gran Turismo
- Though they are split out on the sales chart, we count these models as a single model given that they are all mechanically related and target similar customers
- Audi:
- A6 figures include Audi A6 and S6 – see Audi A6 sales
- A7 figures include Audi A7, S7 and RS7 – see Audi A7 sales
- Though they are split out on the sales chart, we count these models as a single model given that they are all mechanically related and target similar customers
- Q70 figures include Infiniti Q70 and Q70L
- Volvo S90, V90, V90 CC include:
- Volvo S90, the sedan variant of Volvo 90 series – see Volvo S90 sales
- Volvo V90, the wagon variant of Volvo 90 series – see Volvo V90 sales
- Volvo V90 CC, the ruggedized wagon variant of Volvo V90 – see Volvo V90 Cross Country sales
- Sales figures for the Jaguar XF and Maserati Ghibli, which compete in the midsize luxury car class, are not included since Jaguar does not disclose sales by vehicle line
Related News & Info
- GM news
- GM incentives and offers
- Cadillac CTS information
Related Sales Reporting
- Running GM sales results
- Running Chevrolet sales results
- Running Cadillac CTS sales results
- Running Cadillac sales results
- Running Buick sales results
- Running GMC sales results
- Running Chevrolet sales results
- November 2017 GM sales results
- U.S. GM November 2017 sales results
- U.S. November 2017 Chevrolet sales results
- U.S. November 2017 Cadillac sales results
- U.S. November 2017 Buick sales results
- U.S. November 2017 GMC sales results
- GM Canada November 2017 sales results
- Canada November 2017 Chevrolet sales results
- Canada November 2017 Cadillac sales results
- Canada November 2017 Buick sales results
- Canada November 2017 GMC sales results
- GM China November 2017 sales results
- Global November 2017 Cadillac sales results
- U.S. GM November 2017 sales results
Comments
I’m currently leasing a 2016 CTS 3.6 Luxury and I cannot wait to get out of it. I’ve commented before about the severe unrefinement of the 3.6 and cylinder deactivation. The vibration in V4 at 70mph down the highway is absurd for a vehicle at this price point. Add to that the terrible service and care by the dealership, and I’m out when the lease is up. It’s a shame too because everyone comments on how sharp the design is, and I love the handling dynmanics. However, at this price I would expect much better refinement and dealer service. Being only in my 20s, Cadillac has lost a lot of future sales from me and everyone I share my experiences with.
Worse case scenario for Cadillac….. wake up
It’s sad, but that’s what happens when you don’t update your product while the competition releases entirely new models. The CTS got, what, a badge and grille change and a change to the exhaust outlets? Oh, and a CUE update. Meanwhile, Mercedes has an entirely new E-Class, BMW an entirely new 5-Series, Volvo introduced the S90, etc. It’s clear that with the CTS and ATS nameplates, Cadillac simply gave up, not even bothering with a mid-cycle refresh. One can only hope they instead decided to dump all of their time and money into full-on replacements. The brand hasn’t been the most forthcoming with what they’re doing behind the scenes. From the outside perspective it looks like they’re doing almost nothing. We’re all left sitting here speculating on Cadillac’s future as they bleed sales to the competition, which introduce new or updated models frequently. The upcoming product blitz better be a damn good one!
I completely agree!
Yup–they have total given up on the ATS and CTS. Would love to see the correspondence between Barra and de Nysschen on Cadillacs numbers the last few months.
There is no such correspondence that you’re hinting at because all this is part of a strategy agreed upon two years ago. You think they’re idiots running the ship, but you’re mistaken. All of this is very much calculate, purposeful and strategic. Just like that inventory buildup earlier this year, and everyone thinking that they won’t get it down. Well, not only did they get it down, but they did it by keeping the incentive spending down as well. These are professionals running this firm now, this isn’t the GM of the 90s or early 2000s.
GM must be very confident in the next generation of product to neglect the current product portfolio for this period of time.
On a side note, how will Cadillac classify a “sale” when a customer forgoes a new vehicle purchase in favor of Book? I’m sure this is statistically insignificant at this point but could be a bigger factor in the near future.
Ya, I asked the same question:
How do they account for Book – sale? lease? fleet? Just curious – it’s a new business model – maybe there’s a new accounting category for Book.
And when it comes time for Book to sell to make room for new models – wonder what a CarFax looks like, and whether it enhances resale value or not.
Did you go to TCU?
I’m a 92 grad!
I’m tired of defending this and the ATS! While I still believe these are the best products Cadillac have in their portfolio, their drawbacks are simply far too noticeable at this point, and are hampering the success of these models! I agree with everything the article points out! Particularly the quality issues, which are among the worst in the segment! This has to change going forward, because the competition is continuing to own the segment, and for good reason!
Here’s to hoping the CT4/5 will correct the shortcomings of these cars!
The biggest reasons CTS customers didn’t come along for the 3rd gen ride was 1) the price, 2) CUV competition from the XT5 and outside the brand.
My family has been life long GM customers. I have owned several expensive, post bankruptcy GM vehicles including Cadillac. They all have had fundamental design/quality issues that would be unacceptable to Toyota, much less Lexus. When the dealer can do nothing but say “they all do that” GM has lost a long time customer for life. They don’t care about quality, management cares only about their compensation and will sell anything no mater where it’s made and no matter what the quality. How can you sell a luxury car with a straight face that comes in Last in dependability, even below Fiat?
Interesting but anecdotal.
And a few outright lies/assumptions but okay. Think critically Brian.
Have any of you seen the interior in the new E class? It makes the interior of the CTS look like the old Sunbird. The E-63S AMG will smoke the CTS-V like it’s running 0n 6 cylinders. Cadillac is really still operating as near luxury like Acura, Volvo and Infinity. It is completely outclassed by the German big 3 with their incredible offering and gorgeous interiors. I don’t see the brand gaining any traction in the coming years, just like Lincoln.
I think some of these comments are harsh/uncalled for and a bunch of people spouting off when they are clueless.
I own a Gen 2 CTV V coupe and have considered buying a Gen 3 CTS.
The newer CTS is a HUGE improvement over the Gen 2 models (as fun as they are) and can compete with the Germans.
The interiors of the CTS Vs are hella nice as well.
I attribute the sales slow down to lack of advertising and marketing.
Cadillac has always done this: Huge advertising/marketing push at a model’s intro and it just falls off.
I do think they could do more substantial refreshes (not just a grill/emblem change or exhaust pipe design) but that’s a GM issue.
All of you arm chair Cadillac CEOs need to chill and turn off your computer.
And then go buy a new Cadillac.
That will get the numbers up.
Cadillac’s strategy for the CTS was wrong and this begins with the choice of engines for the CTS should mirror the Chevrolet Corvette with a 455 hp naturally aspirated 6.2L V8 base or a 640 hp supercharged 6.2L V8 for the CTS-V.
You do you realize that most of the vehicles sold in this segment are powered either by a four cylinder 2.0L turbo engine or some form of a six cylinder engine (naturally aspirated, turbo charged or supercharged)?
“The focus of the Cadillac team on the CTS’ replacement – called CTS”. I read that the new name is the CT5, a level below the modern CT6.
That was a typo. It is the CT5. That line has been corrected, thank you for pointing it out.
As bad as these numbers are Johan and Mary both had to know this would happen when Cadillac was put in ” hiatus ” for the last two years . Cadillac has lost a tremendous amount of money with the sales of most of their product line . It really shows their strategy when they gave their oldest model ( XTS ) a fairly intensive refresh and did nothing for the A/CTS .
Lost money , lost customers and the competition way ahead in terms of product and features .
These new replacements had better be something that is light years ahead of the current competition or the Division is in trouble . The new customers are very informed now on products that are available with options they want and not buying vehicles loaded with what a manufacturer thinks they want .
Being a loyal GM buyer I am concerned that Cadillac’s image has been so damaged that it is going to take years ( if they have that long ) to regain a customer base interested in what will be available . They have lost their home base sales and what is keeping them alive is China . To become a world leader in luxury cars and crossovers it would seem to make sense that you are selling well in your own country first then launch globally .
The third gen CTS was a good car when it hit the market , and we all know that the return customer balked at the huge price increase which was Cadillacs biggest mistake . Just because you raise the price point doesn’t mean you are in the same league as your competition . So they have settled for high ATP’s and are not concerned with market share which again is a big mistake .
Customers are not going to sit and wait to see if Cadillac is going to build a vehicle they want with all the new product out there from the competition .
I can give you many reasons right now why my family was not a repeat CTS buyer after the 39 month lease on our 2014 was up (really only 37 mos, we used pull-ahead). 1) having to replace all 4 RFTs at one point or another. 2) the ride, XT5 rides much better. 3) 4 months after the purchase, with only 7309 miles on the clock, went in for an oil change and they found a leaking rear main seal, and low coolant but no leaks. 4) 7 months, car went in for 2nd oil change and the heated steering wheel and heated passenger seat would not work, not even used once at the time. 5) Cooled seats were very weak, and didn’t work very well. 6) no spare tire, or even option for one. 7) car was very low and hard to get into, E350 was much better, even 2017 CTS was a bit better. 8) needed new piston rings at only 47600 miles. and finally 9) when we turned it in with only 55K of the 65k allowed, the car was low on coolant again, and battery was almost dead, car was very hard to start especially after sitting for the weekend (only 2 days).
XT5 is a MAJOR upgrade over the CTS, even the 2012 we had was better than the 2014. Both parents almost left Cadillac after the 2014, they only got the 2014 because they were offered 3500 to upgrade from the 2012. On the bright side, they didn’t pay out of pocket for anything but the tires, and they actually made 2400 by upgrading when they did. But my mom (and I) still to this day miss the 2012 CTS in Mocha steel metallic with the tan interior.