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GM Authority

Chevy Silverado Sales Increased 6.81 Percent To 53,157 Units In October 2017

Chevrolet Silverado sales increased in the United States and in Canada in October 2017.

Chevrolet Silverado Sales - October 2017 - United States

In the United States, Chevrolet Silverado deliveries totaled 53,157 units in October 2017, an increase of about 7 percent compared to 49,768 units sold in October 2016.

In the first ten months of the year, Silverado sales decreased about 1 percent to 471,747 units.
MODEL OCT 2017 / OCT 2016 OCTOBER 2017 OCTOBER 2016YTD 2017 / YTD 2016 YTD 2017 YTD 2016
SILVERADO +6.81% 53,157 49,768 -0.75% 471,747 475,324

Chevrolet Silverado Sales - October 2017 - Canada

In Canada, Chevrolet Silverado deliveries totaled 5,146 units in October 2017, an increase of about 59 percent compared to 3,238 units sold in October 2016.

In the first ten months of the year, Silverado sales increased about 33 percent to 50,873 units.
MODEL OCT 2017 / OCT 2016 OCTOBER 2017 OCTOBER 2016YTD 2017 / YTD 2016 YTD 2017 YTD 2016
SILVERADO +58.93% 5,146 3,238 +33.23% 50,873 38,185

The GM Authority Take

The Silverado’s October sales performance secured its second place spot among its competitive set from a sales volume standpoint, behind the Ford F-Series (up 16 percent to 75,974 units; see Ford F-series sales) but ahead of all other segment contenders, including:

  • Ram Pickup (up a slight 0.71 percent to 44,201 units; see Ram Pickup sales)
  • GM’s own GMC Sierra Sierra (up 25.55 percent to 18,895 units; see GMC Sierra sales)
  • Toyota Tundra (up 5 percent to 10,022 units)
  • Nissan Titan (up 29.3 percent to 4,114 units)
  • Honda Ridgeline (down 20 percent to 2,709 units)

We attribute the Silverado’s October sales growth to the following factors:

  1. Attractive incentives on existing inventory units
  2. Healthy fleet and commercial sales

Sales Numbers - Full-Size Mainstream Pickup Trucks - October 2017 - USA

MODEL OCT 17 / OCT 16 OCTOBER 17 OCTOBER 16 YTD 17 / YTD 16 YTD 17 YTD 16
F-SERIES +15.92% 75,974 65,542 +11.10% 734,610 661,198
SILVERADO +6.81% 53,157 49,768 -0.75% 471,747 475,324
RAM PICKUP +0.71% 44,201 43,891 +3.49% 419,102 404,977
SIERRA +25.55% 18,895 15,050 -3.41% 173,371 179,490
TUNDRA +5.13% 10,022 9,533 +1.42% 95,699 94,355
TITAN +29.33% 4,114 3,181 +180.20% 39,663 14,155
RIDGELINE -19.64% 2,709 3,371 +81.69% 29,285 16,118
TOTAL +9.84% 209,072 190,336 +6.39% 1,963,477 1,845,617

Sales of the full-size pickup truck segment increased 10 percent in October, with all contenders seeing growth except for Honda. During the first ten months of 2017, segment sales are up 6 percent to 1,963,477 units, with sales of all models increased except for the two GM trucks – the Silverado and Sierra.

About Chevrolet Silverado

2018 Chevrolet Silverado 1500 Redline Edition exterior - 2017 Chicago Auto Show 004

The Chevrolet Silverado is a lineup of full-size pickup trucks sold primarily in North America but also the Middle East and in certain markets in South America. Slotting above the mid-size Chevrolet Colorado, it is Chevrolet’s largest pickup truck and consists of the 1500 light duty model and two Heavy Duty models – the 2500HD and 3500HD. The family will soon expand with the addition of the Conventional Class 4 and Class 5 Medium Duty trucks – the Silverado 4500 and Silverado 5500. The vehicles will be significantly larger than the Silverado 1500, 2500 and 3500 variants and ride on a completely different chassis co-developed with Navistar.

The 2018 Chevy Silverado represents the fifth model year of the third-generation Silverado. It is based on the GM K2 platform shared with other full-size pickup trucks and SUVs from GM. Though the line continues to sell relatively well, it is becoming less competitive in the marketplace when compared to its primary rivals such as the Ford F-Series as it lacks cutting-edge features such as turbocharged engines, a rugged off-road variant such as the Ford F-150 Raptor, a diesel engine option in the light duty (1500) model, and also various modern features and equipment.

Luckily, an all-new Silverado is on the way that will hopefully mend the issues with the current model. Expected for the 2019 model year, the new Silverado is rumored to be based on the new T1 platform and is expected to become lighter than the current model. See more on the future Silverado.

The Chevrolet Silverado is built across the following GM plants:

About The Numbers

  • All percent change figures compared to Chevrolet Silverado October 2016 sales
  • In the United States, there were 25 selling days in October 2017 and 26 selling days in October 2016
  • In Canada, there were 24 selling days in October 2017 and 25 selling days in October 2016

Related Sales Reporting

GM Authority Executive Editor with a passion for business strategy and fast cars.

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Comments

  1. I wish they would break down these numbers for 1/2, 3/4, 1 ton trucks sales. Not combining them all into one.

    I love how people think Ford is so far ahead of GM but they are only a few thousands ahead of GM this month

    Reply
  2. Ridgeline counts as full-size?

    Reply
    1. It is priced at the same price point as a full-size 1500 truck… and has full-size proportions. So… yes.

      Reply
      1. Yet my Canyon is larger/more expensive than a Ridgeline but is still a mid size truck?

        Odd.

        Reply
        1. You need to look at the starting prices of the trucks in question. The ridgeline has a starting price that’s on par with full size 1500 Trucks from the big three.

          Furthermore, national level cross sale reports consistently show that the Honda is most often shopped against the 1500 level Trucks.

          Reply
          1. Not questioning you but just the industry think here.

            The GM mid size does have a lower base price but the Honda really is not offered in more than one body style and more than just a couple trim levels.

            The size of my CCSB is larger and more powerful than the Honda even with out going to a long bed. It sits higher and has a larger bed.

            The high end models surpass the Honda high end model price.

            The magazines all compare the Honda to the Taco and GM twins.

            The Honda most often is bought by people shopping across Overs than trucks.

            In fact most reviews they like to point out the Honda is a truck for people who hate trucks.

            This just does not add up.

            Again Alex not saying you are wrong as you are just reporting how it is listed but this just does not add up.

            This will get only more confused as the addition of the Ranger and the others like the Hyundai that will also be a Cross Over based model.

            The mid size truck segment steals more buyers from across Overs than any other so I expect more cross over based models will appear include one from GM.

            Reply
            1. Have a look at cross-sale reports and you’ll see what I’m talking about.

              The Ridgeline is most often cross-shopped against the 150/1500-level trucks, followed by SUVs/CUVs, followed by hatches and then followed by midsize trucks (way down the list).

              That’s some good industry think, eh 😉

              Reply
              1. I think this is more of a result they are faced with a new segment and are unsure how to deal with it.

                The truth is you could say full size trucks get cross shopped just purely due to the great numbers they sell. When you move 2 million a year vs 250k mid size it is hard to compare fairly.

                On the other hand the buyers I fund on the four is the mid size segment often come from all the other segments and only some from the full size in a similar percentage.

                The GM twins tend to draw from past s10 Sonoma buyers. With a good measure of Cross over buyers. A good number of conquest buyers from Toyota and a number of full size that often is off set with people moving back to full size. Hatches are way down as their sales are smaller than all others.

                The real fact remains that the Honda has no physical relation in size to a full size truck.

                You can compare this via type of vehicle or what people are shopping. The list here was not clearly listed as based on how they were shopped but as they were sold. I think it is more about not clearly identifying what the data is based on.

                It is not comparing apples sold to apples but oranges sold to apples.

                Reply
          2. The numbers he wants are called Saturation numbers. They track models, colors and other options in numbers and percentages.

            These numbers are available if you know who to ask. Many times the manager of the platform can and will supply them. That is who has given them to me in the past.

            GM does not publish these but they can be given out.

            Reply
      2. It might be priced like a half-ton but it’s not sized like one. Not even close. Nonsense. It’s shorter and smaller than Colorado.

        Reply
        1. So much fuss about the Honda truck and its classification is the equivalent of missing the forest for the trees.

          The fact is that the Ridgeline competes agains other full-size trucks in terms of features, content and price… while having smaller exterior dimensions and bed.

          The bottom line: we include it in our sales reporting for the segment for informational purposes. If that is not to your liking, you can simply gloss over it and its insignificant sales volume.

          Reply
          1. Not fuss just not agreeing.

            Forums are the place to question this kind of thinking is it not?

            We made some observations and do not agree with the listing just leave it as that.

            No need to be defensive as I was clear this was not about you.

            A simple I see what you mean would suffice.

            Just to point out I am not the only one who thinks this way is this. Have you seen any comparisons of a Honda to any or all of the full size trucks?

            I have seen it vs all the mid size but never ther full size. So I must not be alone here.

            I do disagree it is cross shooed with full size. It draws from many other areas only a little from the full size.

            Just read the forums and see where the owners claim to be from.

            The bottom line is the Honda crosses lines and has blurred the segment with a round peg in a square hole. Over time this type of vehicle may see growth along with the other FWD based CUV Models.

            Reply
            1. Oh boy.

              First: no one is getting defensive. What is the purpose of making a comment such as that in the first place?

              Second: you reference “industry think” in an earlier comment but then ask the following:

              “Have you seen any comparisons of a Honda to any or all of the full size trucks”

              The comparisons you reference are done by people who more often than not exhibit the “industry think” behavior the most.

              Third: you can disagree all you want with what the Ridgeline is cross-shopped with, but have a look at the Polk cross-sale figures – which will show you precisely the opposite (as I explained in an earlier comment).

              Fourth: “Forums are the place to question this kind of thinking is it not?”

              Indeed, GM Authority is a place for information and discussion. Is someone preventing you from discussing something on GM Authority?

              Satirically, you then state that “A simple I see what you mean would suffice” – which seems like you’re trying to inhibit or otherwise hinder discussion. Or is that simply an outcry for being understood? Because yes, I hear you and understand you!

              And finally, since you are a fan of setting bottom lines, let me do you one better and ask a question while I’m at it.

              Yes, the Ridgeline does blur segments. This is obvious. We are including its sales performance in the chart above for informational purposes, for context and (once again) for information. It’s the same reason we include Nissan 370Z, Toyota 86/FR-S and Subaru BR-Z and the MX-5 Miata in the sales charts of the Camaro, Mustang and Challenger:

              http://gmauthority.com/blog/2017/11/chevrolet-camaro-sales-numbers-figures-results-october-2017/

              Let me repeat it in case it’s not clear: this is all for informational purposes.

              Keeping all that in mind, it is very ironic that the Honda has become the focal point of discussion on a story about Silverado sales for the month of October.

              So, what exactly are you arguing for or against here? Do you wish that we leave the Honda off the sales chart? Do we stick it with the midsizers despite it having an ATP that’s $12k higher than ATP of that segment and despite it being cross-shopped the most with light-duty full-size trucks?

              Reply
              1. Just voiced my opinion I did not agree.

                I know how it is listen just feel this is very screwed up.

                Also it would help to list this as comparatives so it is more clear.

                Reply
  3. Please provide link to numbers

    Reply
    1. Link? What link? What numbers?

      This is the single most detailed report you will find… there is no breakout by 1500, 2500, 3500, etc. Is that what you were asking?

      Reply
  4. Yes, why don’t they have those numbers? I am sure GM keeps track of how many different trucks they make of each version

    Reply
    1. What GM tracks internally and what they share publicly are very different things.

      Reply
  5. Well I appreciate the article and the information provided as I’m a GM truck guy who use to build them in Oshawa and will very shortly be able to once again say ” Silverado and Sierra built with Pride in Oshawa” 🙂

    Reply
  6. So Alex would you say The ridgeline is a tweeter sized just like the rest of the Honda lineup?

    Reply
  7. So Alex would you say The ridgeline is a tweener sized just like the rest of the Honda lineup?

    Reply
  8. Ford just has the F Series Pickup while GM Sells both Chevrolet Silverado and GMC Sierra. We all know is the same truck with slightly different design. Add those 2 numbers up and GM is right there at 72,052 which is only 4,00 behind Ford. You would think that GM Authority would make mention of this in the article.

    Reply
    1. The reason I ask for the numbers of the different number on different versions of the truck is because I feel that the 1/2 truck is the most important part of the full size segment. So I wanted to see if GM sold more 1/2 ton trucks combined then Ford.

      Why does the industry allow Ford to group all of their truck sales together even tho we all no they have two totally different types of full size trucks but GM cant?

      Reply
      1. There is no standard and Ford does as it see’s fit.

        GM fort be same reasons does not merge the GMC sales or even factor in the sale of the mid size in their totals.

        It will be interesting to see how fpFord counts the Ranger.

        Reply

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