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Vintage Ad Break: Cadillac Reinforces Its Luxury Leadership For 1974

Cadillac and the entire automotive industry were in a very different place during the 1970s. The luxury automotive brand was riding high on superb residual values, customer loyalty and was still dancing with its elegant designs found in the 1960s heyday.

For 1974, Cadillac aimed to reinforce its self-proclaimed “luxury leadership” with extra luxurious models like the 1974 Cadillac Fleetwood Talisman. The Talisman offered more luxurious interior appointments and all-new instrument panel design. It also offered only four seats to ensure each passenger was pampered appropriately.

1974 also ushered in a new “high energy ignition system” became available for a more efficient experience behind the wheel of the Fleetwood Talisman.

If you were so fortunate enough to afford the Talisman, it would set you back an additional $1,800 over the standard Fleetwood. That’s nearly $9,000 in 2016 dollars and cents.

Do you have any fond stories of Cadillac from yesteryear? Talk to us in the comment section down below.

Former GM Authority staff writer.

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Comments

  1. Personally, I think some of the 70’s Cadillacs were the ugliest of any decade. I do like the earlier Sedan Deville, Seville and certain Fleetwood models though.

    Reply
  2. My parents had one of these ’74 Cadillac Coupe DeVille’s bought new back then. The ad brings back fond memories.

    Reply
  3. Cadillac 2016:
    ATS, CTS, CT6, XT5, $%&! – crap names, great cars

    Cadillac 1974:
    ElDorado Brougham, Fleetwood Talisman – crap cars, great names.

    Reply
  4. It seems like the video could welcome some restoration ;). I learned to drive in one of these boats, which I bought second hand as a student in 1988. They really were extremely comfortable. I once ran through a gate and the car didn’t have a dent, thanks to the bumpers which were mounted on a kind of shock absorbers, much like a train wagon… Roadholding was not great but they were solid, reliable, extremely comfortable (much more than my 2014 CTS) and people would look up to who drove these cars. I sold the car when it had 650.000 kms (around 400.000 mi). In all those years I had one bad battery and one stuck thermostat, otherwise not a glitch.

    Reply

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