To meet the need of its hyper-connected customers, Chevrolet has launched Apple CarPlay in select 2016-2017 vehicles in the United Arab Emirates. The models on which the phone integration technology will be available include:
- 2017 Aveo
- 2016 Spark
- 2017 Malibu
- 2016 Impala
- 2016 Camaro
- 2017 Camaro Convertible
- 2017 Corvette
- 2017 Corvette Convertible
- 2017 Silverado
- 2017 Silverado HD
- 2016 Tahoe
- 2016 Suburban
The need to stay connected while driving is growing rapidly in today’s hyperconnected world and, according to independent market research company eMarketer, the UAE leads the region in smartphone user penetration, with 64.6 percent of mobile phone users carrying smartphones. Needless to say, Apple CarPlay will be a major convenience to iPhone users in the country, especially in the nation’s largest city, Dubai, which has the highest vehicle density.
“At Chevrolet we recognize that in an era dominated by technology, always-on connectivity is almost second nature to UAE residents,” said Abdallah Madhoun, Regional Sales & Marketing Manager, Chevrolet Middle East. “Today, across the Emirates, driving is a staple of daily life. With this in mind, we are providing drivers with a safe and easy way to access smartphone technology when they’re behind the wheel.”
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