As part of Cadillac’s global renaissance and renewed growth plan, Cadillac has begun using its new wreath-less Crest emblem in advertising and communications in Mexico beginning October 1st, 2014.
In a (translated) statement, Cadillac Mexico stated that the new logo marks another step in the evolution of the Cadillac brand, while remaining a symbol of its values and Art & Science philosophy.
Before the changeover to the new emblem, which was first discovered by GM Authority, the Cadillac Crest was accompanied by a Wreath. The new logo removes the Wreath while keeping the Crest and its “geometric grid” design; the change was announced in 2014, coinciding with the announcement of the 2015 ATS Coupe. Prior to this, the Cadillac logo last underwent a change in 1999.
Like in the United States, the first Cadillac to wear the new wreath-less Crest is the 2015 ATS Coupe. The compact sport-luxury coupe is scheduled to reach dealerships in Mexico in mid-October.
Comments
In before the Cadillac “traditionalists” (who conveniently seem to forget about every Cadillac made before 1963) complain about how the wreath is gone, and they’re not calling the CT6 “Fleetwood” so Cadillac sucks now.