Over the years, the effervescent Cadillac Crest has evolved to match the modifications to the vehicles the company has presented to the world. Throughout these changes three features remained the same; texture, grid and color (blue, red, gold and black). This year, the Crest will, with the launch of the 2015 ATS Coupe, take on a new sleek and stylish innovation in design while keeping the same three features intact and remaining dominant, technical and monumental.
The four colors of the Crest will be represented more prominently than before when there was a wreath. Cadillac also notes that this new design is also is more feasible than the others because it can be included on steering wheels, grilles, deck lids, key fobs and printable items such as business cards. The new Crest design will first launch on the 2015 ATS Coupe in the second half of the year, with others to soon follow suit. There’s also this rather unique video celebrating the new Crest.