Cadillac announced today that it would begin putting the all-new Cadillac crest on its vehicles, beginning with the recently unveiled 2015 ATS Coupe. The Cadillac emblem has changed numerous times over the brands 111-year history, with the last transformation happening in 1999.
The new crest, which first appeared on the Cadillac Elmiraj concept, adopts a more modern, streamlined design. If you ask Cadillac designers, they will describe the logo as low, wide and stretched, similar to the vehicles it represents. If we must say, it looks perfect on the Elmiraj. Though on the ATS Coupe, it could be described as over-proportioned. So you might love the new crest, or hate it, but no matter how you feel, it’s here to stay. So what do you think, Hot or Not?