In the next episode of Mad Men, Roger Sterling and Don Draper share a bottle of the heavy stuff over not winning the Cadillac advertising account. Instead, the privilege will go to Rogue, a division of the Interpublic Group of agencies that was created specifically for Cadillac. Rogue will source the creativity from Hill Holliday, Lowe and Campbell-Ewald. Rogue will operate out of Campbell-Ewald’s Detroit office.
This also means that Fallon, the agency that came up with the award-winning creative marketing for the ATS, gets the boot.
In addition to a new creative agency, Cadillac also adds public relations and integrated marketing communications firm FleishmanHillard (spelled without a hyphen) to the help the brand reach new customers in fashion, luxury, and technology.
Comments
Interesting…let us hope there are some good ads coming….as good as Chevy Impala 🙂
As always, you ought to always check to see if there were any subsequent chages made towards
the above-mentioned. Theres something called Big-data that could supplant another approach
to coordinnating the ideal job with you.
Here is my web site; brand agency
can you tell me the maker of the silver dress on the model getting out of the cadillac on the hill top??