In the next episode of Mad Men, Roger Sterling and Don Draper share a bottle of the heavy stuff over not winning the Cadillac advertising account. Instead, the privilege will go to Rogue, a division of the Interpublic Group of agencies that was created specifically for Cadillac. Rogue will source the creativity from Hill Holliday, Lowe and Campbell-Ewald. Rogue will operate out of Campbell-Ewald’s Detroit office.
This also means that Fallon, the agency that came up with the award-winning creative marketing for the ATS, gets the boot.
In addition to a new creative agency, Cadillac also adds public relations and integrated marketing communications firm FleishmanHillard (spelled without a hyphen) to the help the brand reach new customers in fashion, luxury, and technology.