The 2013 North American Effie Awards gala doesn’t take place until May 22, but the winners have already been announced. And the Cadillac ATS vs. The World advertising campaign created by Fallon is one of those winners.
Over 80 agency and client teams have been selected as Effie winners this year, earning points toward their rankings in the Effie Effectiveness Index. The ATS vs. The World campaign also represented the only luxury vehicle in the automotive category, which also features ads for the Chevrolet Sonic, Ford Mustang, and Subaru of America.
The announcement takes place as Fallon is under review by the Cadillac marketing department, who may or may not find themselves with a new ad agency partner soon.