Vice president of GMC Marketing Tony DiSalle and vice president of Chevrolet marketing Chris Perry believe the all-new 2014 GMC Sierra and 2014 Chevrolet Silverado are built around two distinctly different customer demographics. On the one end, you have a “self-starter with attention to detail” customer for the Sierra… on the other, an “honest, hard-working family-oriented” customer with the Silverado. That’s all probably true, but we think it all comes down to which is the better-looking.
So, which new full-sized hauler do you find most attractive? Voice your opinion in our poll, and the comment section below.
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Comments
From the fenders back they both look like the current model GMC. They should have went with the more revolutionary approach. I like them both, but don’t love either one of them.
I’ve been driving GMCs for years, and while I like bits of the new one quite a bit, I think I like the styling of the Silverado a little better (the Z71 I saw pictured stirred something in me). At the moment I can’t get past the GMC’s headlights and foglights. Honestly though–and this disappoints me–I can pull up pictures of both trucks and spot the differences between them with a little effort, but outside of their grilles, they’re less distinguishable to the untrained eye than the 900s are today.
I feel torn up. Part of me dislkes some aspects here and there. Part of me likes other aspects a lot and feels pleased overall, satisfied that our ideas of what a truck should be aren’t too far apart. Another part of me, though, STRONGLY wanted more revolutionary/less 1985-ish styling.
I guess if nothing else I should be relieved, they could’ve looked like the new Colorado other parts of the world have been plagued with.
I like the Sierra more
What is up with this? I was told on this very site that the new trucks would be easily distinguishable from each other, but now they share even more similar looks???
And besides the fact of their similarities, who designed them – they just look like goofy photo-shops of the old models except the GMC’s fenders, those are nice.
Then we get to the interiors. They are carbon copies of each other but GMC gets a stitching addition to the console. I thought those interiors, like every one else, were just covered in plastic and not the real deal. How boring!
I’m so disappointed I feel sick at looking at this thing. Sure, looks don’t determine the car’s abilities but it is so sad to see this.
Not me I like both trucks plus the side view is way better at the rear than the old one was,i like the gmc, plus wait until you see one in person, it will look even better, not sure what people expected, and the dash is new age, it still has the gm look and not too futuristic. Just like the old days when something different came out ,ever one hated it at first then in a little time everyone had one and loved it, short box 4×4
I prefer the Silverado. The GMC looks even more like a Super duty Ford with the big egg-crate grille with HUGE chrome surrounds. Even though it is still tougher looking than last year, the Silverado still has a classier cleaner look.
I like the evolutionary rather than revolutionary approach. Buyers have to recongnize them as Chevy or GMC. If you walk around the ’14 and the ’13, you can see that every body panel is different. As for engines, those complaining about a lack of a turbo V6 need to wait and test drive these trucks. The 4.3 is rumored to be 300-305HP, the 5.3 at 350 hp and the 6.2 at 450 hp. With a bigger bore 4.3, good ol’ pushrod engine with direct injection will have a good torque/hp curve needed for that type of buyer with a lot less costly parts like turbo’s.
Silverado all the way!
As the owner of a 2011 Silverado LTZ Duramax extended cab ($55,500), I can say that I clearly don’t fit GM’s view of the typical Silverado buyer. As a network engineer, I extolled the virtues of a Zero Defects program, always paid attention to detail, and admired quality manufacturing and assembly work. My truck doesn’t usually play in mud, haul animal carcasses, or pull tree stumps. I have a tractor for that. My truck pulls a large travel trailer. Would I buy either of the “new” trucks? NO. Still no power folding camper mirrors, and no HID or LED headlights in an 8,000 pound truck. Really?
Ford’s had the mirrors since 2010, and offer high intensity lighting in full-size pickups.