You’re probably thinking to yourself about what a knothole — a hole in a piece of lumber where a knot has been — has to do with General Motors, let alone what makes it a process. Well it just so happens that GM must not care for what the dictionary says, because to GM North America president Mark Reuss, it’s what he calls his plan on winning over loyal fans of the competition such as Toyota and Honda.
The “Knothole Process”, a method developed by former GM product whiz Bob Lutz, is an intricate screening process lead on by a team of former automotive journalists to decide whether or not the ride in development is up to snuff with the rest of the segment in the U.S. Market. In fact, the Knothole had a lot to do with the reason as to why the Chevrolet Orlando isn’t sold in the U.S. market. It is also a reason a few unnamed models have been delayed and others canceled. But hey, if the vehicles aren’t good enough to get past the Knothole, then chances are they should have been (delayed or ‘nixed altogether).
Source: The Detroit Bureau
Comments
This sounds like the type of thinking that will promote AWD 300+ HP Regals, and world class DOHC V8s, maybee even lightweight alluminium structures for upmarket performance cars. Nuckle draggers are’nt going to like the new technology but I for one am psyched.
Mr. Ruess: I have registered what I believe is the finest SLOGAN for GM ever. How do I contract for compensation to turn over this slogan to your company. If you don’t use it, I do not get paid. However, I know you will.
Jon P. Marquand
You can first start by officially contacting General Motors, as we are not.
Yeah, a good place to start would be GM.com. While GM Authority does have numerous contacts at GM, none would be helpful in this scenario…
That said, I’d love to know what your slogan is. Can you post it?