Cumulative U.S. sales of GM’s Chevrolet brand increased 15.6 percent to 199,367 units in March 2018. The figures represent the brand’s best March sales performance since 2007.
Retail sales increased 11.5 percent or 15,384 units to 149,089 vehicles, representing 74.8 percent of total Chevrolet sales in March 2018. That compares to 133,705 retail sales in March 2017, which represented 77.5 percent of total Chevrolet sales.
Fleet sales increased 29.7 percent or 11,525 units to 50,278 vehicles, representing 25.2 percent of total Chevrolet sales in March 2018. That compares to 38,753 fleet sales in March 2017, which represented 22.5 percent of total Chevrolet sales.
Sales Summary - March 2018 - Chevrolet - USA
| Sales | Sales Mix | |||||
|---|---|---|---|---|---|---|
| Total | 199,367 | 172,458 | +15.6% | +26,909 | 100.0% | 100.0% |
| Sale Type | March 2018 | March 2017 | March 2018 / March 2017 | March 2018 - March 2017 | March 2018 | March 2017 |
| Retail | 149,089 | 133,705 | +11.5% | +15,384 | 74.8% | 77.5% |
| Fleet | 50,278 | 38,753 | +29.7% | +11,525 | 25.2% | 22.5% |
Chevrolet sales on an individual model basis were as follows:
- Chevrolet crossover sales were up 39 percent:
- Chevrolet Trax sales increased 26.3 percent to 8,207 units, representing its best March sales performance ever
- Chevrolet Equinox sales increased 40.88 percent to 31,940 units, representing its best March sales performance ever
- Chevrolet Traverse sales increased 40.97 percent to 15,023 units, representing its best March sales performance ever
- Chevrolet Bolt EV sales increased 81.39 percent to 1,774 units
- Chevrolet Camaro sales decreased 25.62 percent to 5,245 units
- Chevrolet Caprice sales decreased 57.69 percent to 11 units
- Chevrolet Colorado sales increased 51.89 percent to 12,798 units
- Chevrolet Commercial Truck sales, which include the discontinued Chevrolet City Express sales and Chevrolet Low Cab Forward sales, increased 12.46 percent to 794 units
- Chevrolet Corvette sales decreased 14.59 percent to 2,101 units
- Chevrolet Cruze sales decreased 13.36 percent to 16,122 units
- Chevrolet Express sales increased 27.63 percent to 7,427 units
- Chevrolet Impala sales decreased 14.68 percent to 7,581 units
- Chevrolet Malibu sales increased 3.41 percent to 14,707 units
- Chevrolet SS sales decreased 99.51 percent to 6 units; production of the vehicle was discontinued in 2017
- Chevrolet Silverado sales increased 23.9 percent to 52,547 units
- Chevrolet Sonic sales increased 16.22 percent to 3,934 units
- Chevrolet Spark sales increased 2.45 percent to 3,387 units
- Chevrolet Suburban sales increased 13.99 percent to 4,433 units
- Chevrolet Tahoe sales increased 4.78 percent to 9,548 units
- Chevrolet Volt sales decreased 16.42 percent to 1,782 units
In the first three months of 2018, Chevrolet U.S. sales increased 4 percent to 490,919 units.
Sales Results - March 2018 - USA - Chevrolet
| MODEL | MAR 2018 / MAR 2017 | MARCH 2018 | MARCH 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| BOLT EV | +81.39% | 1,774 | 978 | +41.49% | 4,375 | 3,092 |
| CAMARO | -25.62% | 5,245 | 7,052 | -22.92% | 11,792 | 15,298 |
| CAPRICE | -57.69% | 11 | 26 | -63.96% | 40 | 111 |
| COLORADO | +51.89% | 12,798 | 8,426 | +29.08% | 28,859 | 22,358 |
| COMMERCIAL TRUCK | +12.46% | 794 | 706 | +12.55% | 2,107 | 1,872 |
| CORVETTE | -14.59% | 2,101 | 2,460 | -23.21% | 4,457 | 5,804 |
| CRUZE | -13.36% | 16,122 | 18,607 | -26.09% | 39,855 | 53,923 |
| EQUINOX | +40.88% | 31,940 | 22,671 | +31.40% | 82,398 | 62,709 |
| EXPRESS | +27.63% | 7,427 | 5,819 | +28.41% | 19,774 | 15,399 |
| IMPALA | -14.68% | 7,581 | 8,885 | -36.12% | 14,067 | 22,022 |
| MALIBU | +3.41% | 14,707 | 14,222 | -2.44% | 34,150 | 35,005 |
| SILVERADO | +23.90% | 52,547 | 42,410 | +5.51% | 135,545 | 128,467 |
| SONIC | +16.22% | 3,934 | 3,385 | -21.48% | 5,983 | 7,620 |
| SPARK | +2.45% | 3,387 | 3,306 | -2.73% | 6,945 | 7,140 |
| SS | -99.51% | 6 | 1,217 | -96.99% | 46 | 1,529 |
| SUBURBAN | +13.99% | 4,433 | 3,889 | +9.52% | 14,725 | 13,445 |
| TAHOE | +4.78% | 9,548 | 9,112 | +4.37% | 23,643 | 22,653 |
| TRAVERSE | +40.97% | 15,023 | 10,657 | +30.14% | 38,198 | 29,352 |
| TRAX | +26.30% | 8,207 | 6,498 | +11.55% | 20,482 | 18,361 |
| VOLT | -16.42% | 1,782 | 2,132 | -37.48% | 3,478 | 5,563 |
| CHEVROLET TOTAL | +15.60% | 199,367 | 172,458 | +4.07% | 490,919 | 471,723 |
About The Numbers
- All percent change figures compared to Chevrolet March 2017 sales, except as noted
- There were 28 selling days in March 2018 and 27 selling days in March 2017
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Chevrolet sales results
- Running Cadillac sales results
- Running Buick sales results
- Running GMC sales results
- GM incentives and offers
- March 2018 GM sales results
- U.S. GM March 2018 sales results
- U.S. March 2018 Chevrolet sales results
- U.S. March 2018 Cadillac sales results
- U.S. March 2018 Buick sales results
- U.S. March 2018 GMC sales results
- GM Canada March 2018 sales results
- GM China March 2018 sales results
- Chevrolet Korea March 2018 sales results
- Cadillac Korea March 2018 sales results
- U.S. GM March 2018 sales results
Comment
This report tells the story of what direction the business is going, it’s moving away from passenger cars and moving to trucks and SUV as while Chevrolet U.S. Sales Increase 15.6 Percent; it was vehicles like the Equinox that saw a jump of 40.88-percent (and this is despite the strike up in Canada), the Traverse which had an even better 40.97-percent increase and the Colorado which saw an increase of 51.89 as it makes you wonder whether Cadillac shouldn’t re-introduce an Escalade truck or a pickup based on Cadillac’s XT5.