Cumulative U.S. sales of GM’s Cadillac brand decreased 11.8 percent to 12,580 units in June 2017.
Retail sales decreased 12.1 percent or 1,636 units to 11,854 units, representing 94.2 percent of total Cadillac sales for June 2017. That compares to 13,490 retail sales in June 2016, which represented 94.6 percent of total Cadillac sales.
Fleet sales decreased 6.1 percent or 47 units to 726 units, representing 5.8 percent of total Cadillac sales for June 2017. That compares to 773 fleet sales in June 2016, which represented 5.4 percent of total Cadillac sales.
Sales Summary - June 2017 - Cadillac - United States
| Sales | Sales Mix | |||||
|---|---|---|---|---|---|---|
| Total | 12,580 | 14,263 | -11.8% | -1,683 | 100.0% | 100.0% |
| Sale Type | June 2017 | June 2016 | June 2017 / June 2016 | June 2017 - June 2016 | June 2017 | June 2016 |
| Retail | 11,854 | 13,490 | -12.1% | -1,636 | 94.2% | 94.6% |
| Fleet | 726 | 773 | -6.1% | -47 | 5.8% | 5.4% |
Individual model sales performance was as follows:
- Cadillac ATS sales decreased 36.97 percent to 1,185 units
- Cadillac CT6 sales increased 5.41 percent to 1,014 units; retail sales were up 4 percent
- Cadillac CTS sales decreased 44.2 percent to 846 units
- Cadillac ELR sales decreased 92.55 percent to 7 units; the model has not been discontinued
- Cadillac Escalade sales increased 21.81 percent to 2,167 units
- Cadillac Escalade ESV sales increased 6.1 percent to 1,253 units
- Cadillac SRX sales decreased 98.85 percent to 17 units; the model has been fully replaced by the XT5 crossover
- Cadillac XT5 sales increased 21.65 percent to 5,091 units
- Cadillac XTS sales decreased 15.54 percent to 1,000 units
In addition, Cadillac Average Transaction Prices (ATPs) in the United States increased $2,300 to $56,301.
Sales Results - June 2017 - USA - Cadillac
| MODEL | JUN 2017 / JUN 2016 | JUNE 2017 | JUNE 2016 | YTD 2017 / YTD 2016 | YTD 2017 | YTD 2016 |
|---|---|---|---|---|---|---|
| ATS | -36.97% | 1,185 | 1,880 | -26.17% | 7,209 | 9,764 |
| CT6 | +5.41% | 1,014 | 962 | +172.71% | 5,397 | 1,979 |
| CTS | -44.20% | 846 | 1,516 | -36.01% | 5,059 | 7,906 |
| ELR | -92.55% | 7 | 94 | -97.18% | 14 | 496 |
| ESCALADE | +21.81% | 2,167 | 1,779 | -2.93% | 10,157 | 10,464 |
| ESCALADE ESV | +6.10% | 1,253 | 1,181 | +5.65% | 6,923 | 6,553 |
| SRX | -98.85% | 17 | 1,482 | -99.23% | 146 | 19,074 |
| XT5 | +21.65% | 5,091 | 4,185 | +313.40% | 29,798 | 7,208 |
| XTS | -15.54% | 1,000 | 1,184 | -24.70% | 7,370 | 9,787 |
| CADILLAC TOTAL | -11.80% | 12,580 | 14,263 | -1.58% | 72,073 | 73,231 |
About The Numbers
- All percent change figures compared to Cadillac June 2016 sales, except as noted
- There were 26 selling days in June 2017 and 26 selling days in June 2016
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Chevrolet sales results
- Running Cadillac sales results
- Running Buick sales results
- Running GMC sales results
- June 2017 GM sales results
- U.S. GM June 2017 sales results
- U.S. June 2017 Chevrolet sales results
- U.S. June 2017 Buick sales results
- U.S. June 2017 GMC sales results
- GM Canada June 2017 sales results
- Canada June 2017 Chevrolet sales results
- Canada June 2017 Cadillac sales results
- Canada June 2017 Buick sales results
- Canada June 2017 GMC sales results
- GM China June 2017 sales results
- Global June 2017 Cadillac sales results
- U.S. GM June 2017 sales results
Comments
Maybe GM should think about putting a V8 in the CT6. Capture some of the German car business!
And retain a few of us long time Cadillac buyers too.
Lincoln is getting back it’s roots and Cadillac is not….Cadillac should be as good as S-Class whale being the soft riding boulevard long distance cruisers like the Lincoln Continental…..the CT6 isn’t it.
CADILLAC SHOULD STOP LOOKING AHEAD AND STOP ADJUSTING ITS BRAND AND PRODUCT TO MEET FUTURE GROWTH MARKETS, AND JUST FOCUS ON ITS EXISTING CUSTOMER BASE!!!
FIRE JOHAN DENOTHING AND BRING BACK DEVILLE AND FLEETWOOD BROUGHAM!!!
GIVE IT A BENCH SEAT AND A COLUMN SHIFTER AND A FREE COUPON FOR AN EARLY BIRD SPECIAL!!! THOSE CUSTOMERS WILL BE ALIVE FOR AT LEAST FIVE MORE YEARS, SO JUST PURSUE SHORT TERM SALES AND FIGURE OUT THE REST LATER!!!
Sorry, I thought that was the required sentiment when commenting on any Cadillac news.
I originally downvoted that mess, but I now know it’s sarcasm.
It’s obviously sarcasm, but it’s a phony bit of trolling by NewQ. It presupposes that current Cadillac management actually knows what the market will be like in the future, and that they are successfully preparing for it. In reality, we see no evidence of that. No one is calling for Cadillac to make replicas of past vehicles or return to bench seats. NewQ is simply making a “straw man” caricature so that she can make those who feel Cadillac is headed in the wrong direction look silly.
All we know is that Cadillac’s traditional values of making roomy, reliable, comfortable riding, strongly powered, brashly but elegantly designed luxury cars has been abandoned, in favor of chasing BMW as a sports-luxury Euro-clone. And we also know that Cadillac has been trying to remake itself that way since 1981, and has failed at it, going from the number one luxury brand in the USA to number 5 and failing.
We don’t know what would happen if GM were to try to make modern Cadillacs which embraced the same values that made them number 1, and actually promoted them instead of being an also ran German wannabe. The change in naming conventions is just a symptom of how Cadillac has conceded leadership to the Germans, by taking away real names and copying their soulless letter and number combination. You can’t out-German the Germans, but Cadillac management keeps trying anyway. The results are seen in the headline of this article.
Drew, that’s the kicker. Sales continue to fall and there are endless posts as to how JdN and company are dong everything right. The apologists make one excuse after the other as to why sales continue to decline.
Heaven help Cadillac if that crack team ever makes a mistake!
There’s some truth to that. Many people have legitimately differing opinions on the direction of Cadillac, and not all of them are advocating a return to the old days per say.
But it’s also true there’s almost always someone who wants a Cadillac to be just they way they were when they grew up, even though those days are long behind. They can’t accept that times have changed, and Cadillac has to change with it.
I think, at the top end at least, Cadillac should aspire to the S-Class, 7-Series, and maybe even Bentley and Rolls-Royce, in terms of targets to hit. Those certainly fit the bill of powerful, comfortable, and stylish luxury rides. Those cars (except for the Mulsanne and Phantom perhaps) are still thoroughly modern, without the pitch and wallow for which old American land yachts were known.
The sport factor is a tricky play, since even BMWs are getting “softer” these days, to hear the purists tell it. But, I think you need that pedigree to be respected as a brand. That brand is what sells a car, even though the other primary factors are comfort and style. It’s a very fine line to walk, and I’m interested to see how Johann and team do it. I for one agree with where they’re taking the brand and its image. I want to see the interior quality and the next evolution in design elegance back it up.
Would love to see the Fleetwood Brougham come back to life
You’re mad because you can’t afford the cheapest Cadillac, huh?
Me? No, I have a new BMW 7-Series. I took hard look at the CT6, but its interior quality wasn’t up to snuff for me. Plus the performance and features were too inferior. Manual rear sunshades and plastic buttons are too great of missteps in that segment.
If anything, I think the opposite. Cadillac needs to RAISE (and justify) its prices. It can’t be the bargain-bin version of anything else, it has to stand on its own merits and command a requisite price. In terms of chassis sophistication (very difficult), it has done that. Engines are okay, but need more refinement and power. Interior design is okay, but I need to see the next step in design, and quality of materials and fit and finish needs to go way up to demand those kinds of prices.
As I’ve said before, many people (though not all) don’t like the direction Cadillac is going because they got rid of the full-size $45K Deville (among other similar moves). That car was a trick. Old people thought they had finally “made it” because they could finally afford the big Cadillac, like they remembered from the old days. But in reality, the brand and the car had deteriorated to the point where they could afford it. The customer in this example hadn’t come up, the product had come down.
The further away Cadillac can get from this, the better. It needs to get back to being the car of CEOs for a reason. It needs to price people out, and justify that price. Get a Buick until you can afford a Cadillac. That’s the way it used to be, so many people forget.
The question of how to do that is what’s at play here. Johann and team seem to think sporting pedigree and performance engineering sophistication is the way to do it. Others think going back to personal luxury status statements, but doing it the right way for modern times, is the best way to go. Personally, I think it’s a very careful blend of the two, with a large dose of hard-to-define brand/image as well. That third bit is what’s so hard to cook up. I like the way Johann and team are managing the brand/image part of it so far (except for the commercials, I like almost every other luxury car commercial better than Cadillac’s). I’m withholding judgment until I see the execution of the sporting/luxury play fully executed on a vehicle from start to finish by Johann and team.
I want to own a Cadillac. I want America to prove that it can equal or beat the rest of the world at the luxury game, especially the Germans, the British, and the Japanese (and increasingly, the Swedish). But I won’t do it blindly, or say that trying to recreate the past will get them there.
I’ll take two, please. Hold the early bird special coupons. Definitely send JDN back to Audi.
Can you make that a 60/40 bench seat? Thanks much!
“NewQ says:
July 8, 2017 at 11:52 am
CADILLAC SHOULD STOP LOOKING AHEAD AND STOP ADJUSTING ITS BRAND AND PRODUCT TO MEET FUTURE GROWTH MARKETS, AND JUST FOCUS ON ITS EXISTING CUSTOMER BASE!!!
FIRE JOHAN DENOTHING AND BRING BACK DEVILLE AND FLEETWOOD BROUGHAM!!!
GIVE IT A BENCH SEAT AND A COLUMN SHIFTER AND A FREE COUPON FOR AN EARLY BIRD SPECIAL!!! THOSE CUSTOMERS WILL BE ALIVE FOR AT LEAST FIVE MORE YEARS, SO JUST PURSUE SHORT TERM SALES AND FIGURE OUT THE REST LATER!!!
Sorry, I thought that was the required sentiment when commenting on any Cadillac news.”
NewQ,
This post is hilarious. I know you were cracking wise on some of us who enjoyed the traditional Cadillac for many years. As for the old folks car I’m not sure. In my 20’s I was rolling Fleetwood Broughams. They were good cars in that day.
The Johan doNothing is a scream! May I use that one? I’ll give you proper credit.
There is truth in humor or it wouldn’t be funny. I laughed on and off all day today as this post crossed my mind. The irony is that if your proposed Cad were made in a limited edition it would most likely sell at a premium over MSRP.
Put a big thirsty V-8 in that car and the other mature Cadillac buyers would have to push me down to get to the front of the line.
Yesterday’s Cadillacs are not the future. We all know that. They were good cars that people loved. Hope Cadillac finds it’s way.
Thanks again for this post. It was a lot of fun!
I wonder where the CTS sales went? Just people waiting on the refresh?
initially I thought it was because of the ct6 but the sales were there last year as well…
Odd.
Difficult for the aging CTS to compete with the likes of the new 5-Series and E-Class. Sales will only decline further when the refreshed XTS hits dealer lots, a car that is priced the same as the CTS.
My prediction: When the CT6 gets a refresh for 2019, which will include Escala design characteristics and that new 4.2L TT V8, it will replace the CTS altogether. It’s already outselling it, despite being more expensive, and is priced very similarly to the 5-Series and E-Class, unlike the CTS. There’s no business case to redesign or even refresh the the CTS, so enjoy it while you can! They’ll kill the ATS, too. A CT4 will combine the ATS and CTS in terms of size and price, and perhaps be similar to the A5 Sportback and 4-Series Gran Coupe in size and price, and maybe even design (the Escala Concept is a 4-door coupe-like car with a hatch as well). A CT2 will compete with the A3 and CLA. A CT8 will directly take on the S-Class and 7-Series as early as MY2021. And don’t assume they won’t make a CT10! I think they will…
I think they’ll kill the XTS in 2020.
The lineup and competition would look like this:
CT2: Audi A3, Mercedes-Benz CLA-Class
CT4: Audi A4/A5 Sportback, BMW 3-Series/4-Series Gran Coupe, Mercedes-Benz C-Class
CT6: Audi A6, BMW 5-Series, Mercedes-Benz E-Class
CT8: Audi A8, BMW 7-Series, Mercedes-Benz S-Class
CT10: Bentley Flying Spur? Rolls-Royce Ghost? Bentley Mulsanne? Rolls-Royce Phantom?
I doubt if Cadi will ever compete with Bentley or Rolls but would love to see a luxurious Cadi to compete with the A8, 7-Series and the S550(soon to be an S560)
That’s a good match-up lineup.
Just two comments:
1) no CUV/SUV matchups, and …
2) I wonder if it’s healthy for Cadillac to define itself by virtue of what ‘we’ have like ‘theirs’ … or by attempting to redefine small/medium/luxe/CUV categories.
If I had the answer to 2, I’d offer it up. Without falling into ‘it’s like an A8, only cheaper’ trap. I’d guess styling and performance will make a Cadillac and Cadillac. Along with impeccable quality (maybe?) a 4-yr warranty vs 3.
(That could enhance resale value on a 3-yr lease).
Sorry to keep revisiting Elmiraj, but a ‘statement’ car or two – up the cool factor of the Escalade – stuff you can get anywhere else; that wouldn’t hurt.
Anyway, I guess I’m suggesting ‘stuff you can’t get anywhere else’ vs ‘our version of something that already exists’. Sorry this is so long.
The CT6 is too big of a car to compete w/ the E Class, 5 Series, XF and etc. and there will be a successor for the CTS while the CT6 could move further upmarket w/ a possible LWB for the next gen. model.
However, the supposed CT8 is not a traditional luxury sedan what Cadillac has stated several months ago. All we know, it could be something very close to the Escala with a 5 door hatchback with a shape of a sedan or a four door convertible.
The jury is out of a Mercedes Maybach, Bentley and RR competitor though. Wishful thinking never hurts though.
Also back to the CTS: There are several factors why the car is not selling, which I stated a while back on other threads, well compared to the E-Class and 5 Series. So, I suspect that sales of the car at this moment is adequate for the time being since it debut in ’14. Personally, I think it is good considering that it does not have a coupe, wagon and convertible in its line-up. There are other worse selling models like the XF, GS, Q70 and Ghibli. Like the CTS, they do not have a coupe, wagon and convertible as well.
Cadillac needs a junior executive type car, in the ATS, to compete against the 3 series, C-Class and etc. Your opinion of Cadillac killing it off is not supported and does not make much business sense for them to do so if attracting the younger buyer which is its mission in the first place.
it makes sense that the CT8 well be a 5-door lift back but Cadillac shouldn’t abandon the upright squared off treditional roofline for a more rounded coupe like roofline.
Chris, why should Cadillac let the Europeans set each “class” of car and try to match them feature for feature, segment by segment? They’ll always be late to the party, low volume and low profit, following the “we’ll let them set the standards and then we’ll join them” strategy.
Cadillac became number one in US luxury sales, a title it held for many decades (until 1998), by being unique, not by being a me-too Euro-wannabe. Cadillac should go back to being a leader, building cars that no one else has, instead of a follower of segmentation set by others.
I sat in the new Cadillacs and they feel like cheap BMWs not only they look and feel cheap inside and out but there also too euro wannabe performance harsh rides and that shouldn’t be in a Cadillac FLAGSHIP at all…..the CT6 is the current flagship and it falls short….they ether will have to make the next generation CT6 bigger and make it a true AMERICAN CADILLAC with Elmeraj styling OR have a CT8 above it.
CTS doesn’t sell for the simple reason of backseat space. Going to the dealer and window browsing it’s one of the first things you’ll notice. It’s a pretty slick car, but the backseat absolutely kills it. Nobody wants a small backseat Cadillac. The ATS sells because it’s cheaper, and people who want a brand new Cadillac, just because it’s a Cadillac, but don’t want to pay a premium for brand, they’ll go ATS. Otherwise the CTS loses out because of price point, backseat and people immediately go check out the XTS.
All before even getting inside and test driving the cars.
Very true regarding the CTS! It is indeed a car that’s larger on the outside than it is on the inside, which is unacceptable! I’ll also add the huge price difference in comparison to the last gen CTS, which I recall sold quite well but competed in the compact sedan segment in terms of pricing. Not to mention the fact that there’s far too much overlap in pricing with the bigger XTS (which most will likely choose over the CTS for that reason alone) and the CT6. As big of an improvement the current CTS is compared to the last model, its pricing is simply too much to justify, either over the German midsize sedan offerings or its own large sedan lineup!
It’d make more sense to me if Cadillac were to simply merge the CTS and XTS into one large, roomy midsize sedan, and move the CT6 upmarket by making it larger and more advanced in terms of tech and features! Just have a 3 sedan lineup for the time being, since CUV/SUVs are dominating the market at the moment…..
All of you (Drew, Yoshiaki and J) are 100% right, the last gen. CTS sold VERY well, and it was in between the current ATS and CTS in terms of size, priced much more reasonably, had a good sized back seat compared to the overall size, and dare I say more comfortable.
There is no reason why Cadillac has to conform to the German set “standards”.
If it were up to me…
– the ATS would become a smaller, 2 seat coupe/convertible (similar to the XLR with ELR design cues).
– the CTS would become more like its predecessor, in terms of size, price and comfort, and be available in a hybrid variation.
– the XTS would be available in a 5 door hatchback, and wagon configuration with a V6, V8 and diesel.
– all cars would come standard with LED headlights and Nav., no more RF tires (except the ATS).
– all cars would have the reliability and safety of a Lexus.
– Melody and Uwe would be gone, and there would be no more Cadillac House, or men’s fashions shows, or free helicopter rides.
Henry, great ideas there. Cadillac should certainly not be letting the Germans create the “classes” with Cadillac merely attempting to match them feature for feature and spec for spec.
– I like the thought of the ATS become a two seat “personal Cadillac”. Instead of expanding that ridiculously small rear seat, might as well get rid of it altogether and give the folks in front some real Cadillac room.
– Good thoughts on the CTS; I also would add they could bring back a wagon version. The wagon CTS-V is the only -V version Cadillac I like, very nice clean look, no gimmicky scoops or spoilers or extra bling chrome. Of course they’d have to advertise it this time, if they offer it again.,
– I also love the idea of a liftback version of the XTS. Possibly making it the ONLY version of the XTS. It’s silly that liftbacks are seen as cheap cars only in the USA, while embraced in Europe and Japan. Though the Tesla Model S and the Audi A7 may be helping to change that perception, along with the Cadillac Escala if they ever make it. And yes, a V8 for the XTS, at least in some version. I’d also recommend giving it an even more comfortable ride, go all luxury ride rather than trying to split any difference with a “sport sedan” ride.
– Absolutely all Cadillacs with LED headlights (not halogen) minimum, maybe an HID option for those who prefer them to LED, but I think HID is on the way out, with LED taking over.
– You’d keep run-flats on the ATS? I don’t know, I hate the ride quality on those. I guess if this is seen as a convenience (no changing tire on the highway) that seems “luxury” but at some cost to the ride.
– Lexus reliability, if only! It seems to me that reliability is virtually the entire reason Lexus outsells Cadillac in the USA by nearly 2/1 now. The question is, how to achieve that reliability at Cadillac. One way might be to bring in some people from Toyota/Lexus to point the way toward greater reliability. Cadillac currently has too many non-Americans in top management, and worse yet they are from the wrong backgrounds. I’d rather see Cadillac have some Americans in management positions, as well as bringing in some from Toyota/Lexus (for reliability) and China (who understand what Chinese buyers might want).
– Uwe and Melody must go – YES! The whole experiment in exposing Cadillac to NYC “luxury” in order to make better cars was such a bone-head idea in the first place. Melody has to be the biggest joke in the auto business. Though again I have to give her credit for selling herself to GM, given her zero qualifications for the job, and for getting all those luxury/NYC perks for herself.
“I wonder where the CTS sales went? Just people waiting on the refresh?”
We’re lost. We were trying to make that lane change for out highway merge but that lawnmower motor couldn’t cut it. We are half way to East Jesus Arkansas and may never find our way back.
Thanks for asking. Didn’t think customers were missed at Cadillac ;;)
Well you need to consider Cadillac is not investing in the present product as they are one ducks.
You are not going to fix much on these for the future and you just need to make them last from months to 2 years.
The new money is going where none of have seen at his point and we need to let harm play it out and show us what they have been working on for the last 4-5 years and judge them on that.
Investing in the present cars would be like buying an Ex girlfriend a engagement ring. Not a wise investment.
The harts reality here is you can sell an older man a young mans car but you can not sell a young man an old mans car. The column shift and bench seat are dead and the automotive industry would bust a gut laughing at Cadillac as they are already struggling to lose this image. Only some out of touch with reality would attempt such a move.
Fords hope with Lincoln is your discount their way to sales and that is fine if they want volume but limited profits.
The way of the Luxury segment today is to tide the cars at low volume but high ATP and volume and high ATP with the SUV and CUV.
While you may also want to note a V8 is coming to several cars like the CT6 but not a Chevy. Cadillac will once again have their own engine not a Chevy with a new plastic cover on it.
To return to the past is a dire way of failure as how many years has GM played this card and nearly went bankrupt doing it.
Cadillac today may sell less cars but makes more atp per unit sold and more overall profit. Expand the volume with all new well sorted profits and you will see major income even in a declining market.
With what some of you want yo do they may as well just make electric scooters, wheelchairs and caskets if the want yo keep their old base.
The present cars are close. The Chassis time and time again are rated best in class. But the details of interior quality and other systems have been lacking. The SS things will be fixed finally and we will see what hhr complete package will bring.
Note none of this will happen overnight. Trust and desire of the customer needs to be earned. New compelling design and higher quality will over time help sell this. But one model and one year for a turnaround is not going yo hapoen, if you believe that I have a bridge to sell you in Brooklyn.
Cadillac has been sending me an e-mail survey, “Your Opinion Drives Us”.
Being a regular mid western kind of guy, I couldn’t finish it because I’m not close to the demographic they seem to be aiming at. More like the yacht club set. Maybe the brand will once again be known as “The Standard of the World” and I wish them success.
the CT8 has been cancelled or delayed a few years and it’s unlikely we will see a CT8 by 2020…I would like to see Cadillac actually compeat with the S-Class….or maybe the CT6 will transform into a CT8 in the 2dn generation as a larger and more luxurious car and get rid of the wimpy 4 banger.
2016 CT6: from $54.000 Length 204 inches
2025 CT6: from $85.000 Length 208 inches.
Cadillacs needs to look like the Elmeraj.
Do you really know what they are doing or will offer?
I can be safe to say no because none of us here know for sure what we are going to get.
The facts. New do know is he Cadillac of your preference was one of failure. It is what led up to this point.
We also have yet to see any of the JDN products yet. He may strike out or he may just hit it out of the park. We can judge once we see about 5 of his new products as to if this will work or not. Cadillac is not going to turn on just one car, one engine or one year.
Time to let go of the notion of the show cars as they were just show cars. Even with the Elmeraj there is way more work to do as the one model is not going to save the brand.
what will save Cadillac ???….Cadillac need to fix there sedans, thay are tarnished at this point and I wounder what the next generation CT6 well be like, I wounder when Cadillac will abandon the A&S design theme for something Revolotionary and American like the Elmeraj and Ceil designs and I wounder whan Cadillac is going to STOP trying to be like BMW.
Cadillac needs to do two things fix the sedans and bring out a range of new CUV/SUV models. And what are they doing now? Just that.
Why are the doing it now be cause JDN believes they are not good enough!
They are not trying to be BNW they are just trying to match where the segment is today vs living in the past in a dead segment.
Sorry but where you are at is not where the segment or the money is anymore. The world moved on.
No matter the case you will never mistake a Cadillac for a BMW unlike how for so many years Lexus mimicked Benz.
Cadillac has been trying to differentiate itself from others and one way to do this would be offering plug-in hybrid models for the fleet.
I’ll wait to give an opinion until the debut of XT4. Does JDN have it or not? That will be answered shortly.
it makes me sick that everyone is going to sport- performance instead of true luxury….I hate the new 2018 Lexas LS, I think it’s ugly as it looks like a larger Poarch Panemara or Testla Modal S….I really hate that thay are turning thare flagships into FOUR- DOOR COUPES for the sake of being sexy, flashy and sporty….JUST MAKES ME SICK.
Well, you can go blind if you like and don’t have to worry about seeing anything again which will stop your posts for good.
But seriously, looks in design is a matter of opinion. Your assessment of what you want from Cadillac is not reality and they are not going back, moving forward like you should but you refuse to do so, so you are hating on Cadillac because they are not listening to you.
Like others said, no one knows for sure what the next gen. new or successor replacements will be like for Cadillac. I’m betting that Cadillac will succeed, which you on the other hand, want them to succeed but want them to go back to the 70s and 80s era.
Ten years from now, we will look back and not imagine that Cadillac is what it is in 2027 that we did not think ten years ago. Do you seriously think what today’s Cadillac will look like back in 2007?
by 2027…Cadillac won’t tarnished as it is now….the current Caddys are just a watered down 10+ year old design well look different by than ….Im sure Cadillac designs…Im pretty sure A&S well be gone by 2027.
Just like Buick, many of the decisions about models/positioning are dictated by China/SAIC. More cadillacs are sold there now than here and the momentum appears to be real/sustainable. GM/SAIC don’t always predict things right though, the XTS was not expected to hang around for a re-fresh? Turns out the Chinese like it quite well! So it stays around a bit longer.
Cadillac is going to have a tough few years until their entire portfolio is changed . You cannot expect the Escalade , CT6 and XT5 to boost overall sales for the division . Cadillac was slow at seeing where the market was headed and thus is paying the price for it now .
Chinese sales are what is keeping Cadillac alive at the moment . Until Cadillac totally re-invents itself for the home market sales will continue to to fall off . We are just going to have to hope that what is in the pipeline is going to
work . The A&S design is going to soften as the new face of Cadillac is designed into future product .
If JDN’s $12 Billion dollar overhaul fails Mary will kick him aside and look elsewhere for a designer to correct the ship . This is a long term reinvention of one of the oldest automakers in the world .
maybe there should be raised Wagons instead of sedans.
That did not even work well for he Germans in this country. In Europe yes here no.
Cadillac could make there car exterior designs less awkward and less bloated….they all look like boring pedisterein cars.
If you got joy wish they would make Cadillsc with Depends for seat fabric and with a wheel chair option.
Styling is subjective and generally the present styling is not an isdue for most potential customers.
The problem is the cheapness of parts used on the car on the interiors. The fact that they are paying top dollar for a car that has while a good engine the same engine found in a Camaro or Colorado.
There is a lack of value here and lack of resale from the original price.
While the low resale is a problem it has had a good side effect. I have seen even at work a growing number of younger buyers buying the used ATS models cheap and loving them. Most if not all would consider buying one new next time. Give them a higher grade and value model they would pony up more money for the car.
Of all of them styling has not been any issue. Engine could be better and for sure trim in the inside or even things down yo door handles.
^This! To me, this is the greatest of Cadillac’s current problems! Luxury car manufacturers are tasked with the efforts of producing vehicles that deliver a higher experience than that of non-luxury cars! The most important thing that defines the luxury car experience includes qualitative, exclusive materials throughout the cabin, strong unique exterior design, and exclusive powertrains! Cadillac, as have the rest of the GM brands, has made significant improvements in this regard over the past few years! But if you could really pinpoint the biggest issue with Cadillac, I’d have to say it’s refinement! Refinement in how the car drives (which many rightfully point out is too harsh for luxury car standards), how it delivers power, and how the cabin is designed and presented! I still get a sense of “too much corporate GM” when get inside a modern Cadillac! That has to change! I could care less about platforms, suspensions or drivetrains as long as they’re engineered to reflect and deliver the luxury car value and experience! I’m willing to forgive a lot of Cadillac’s mistakes if they can get these things right!
Yes, I think if there’s something all commenters on these boards agree upon, it’s that Cadillac should not be selling cheapened (or “decontented” as I often refer to them) cars and putting the Cadillac badge on them. Making sure that they are “refined” is a good way to put it. That is pretty much the definition of luxury, or it should be.
Even when people buy a used Cadillac, I feel they should be getting a refined car that meets the standards to be a real Cadillac. I don’t really care if the experience with the dealer is any better than dealing with a Chevy, but the car itself should be worthy of the name Cadillac. Several of the current Cadillac sedans come up short in many ways, especially the base models. The base ATS and CTS have vinyl seats and cheap old-style halogen headlamps! And as others have said, cheap plastic and fake wood here and there on many models. Almost all of these models have underpowered and unrefined sounding engines in the base models. That’s just not Cadillac, and certainly not refined luxury. The gear shifting is not as smooth as it should be on many of these – what good is 8 or 9 gears if they don’t shift as smoothly as the old 4 hydramatics? Oh well.
Now I would also include “refined ride” as a luxury car attribute; to my thinking it’s not a luxury car unless it has a plush, smooth, refined ride. I don’t understand how the Germans have managed to sell Americans on harsh “feel the road” vibrating steering wheels and bumpy suspensions, as some new take on “luxury”. It may be “sport” but it’s not “luxury”, IMO. Think of riding on an airplane, I can’t think of anyone who would prefer to feel the turbulence. And I also can’t think of anyone who would view a roomy, comfortable, first-class seat as an unwanted “old man’s ride”. This idea that young people would only want cramped hard riding cars for all occasions, I don’t get it. Cadillac though needs to sell people on what it means to have a 1st class ride though, instead of acting embarrassed about their own past, and wanting to pretend they are the German car brand of the USA. Just my take on “refinement”, which I agree Cadillac should always be offering. Value refinement rather than cost-no-object (this is not Rolls Royce), but definitely Cadillac refinement.
“Value refinement rather than cost-no-object (this is not Rolls Royce), but definitely Cadillac refinement.”
This is exactly why you’re out of step; armed with terrible impression of a value-leading Cadillac taking on the world instead of Cadillac being an out-and-out example of exceptionalism.
If you continue to have an insular and sheltered idealized impression of reality as ‘America vs. the World’, then you’ll only ever do yourself a disservice when even your own fellow Americans will want more of a luxury car than what you think Cadillac should ever provide them.
I know you don’t like the idea of status-seeking conspicuous luxury, but that is what the Germans, the Japanese, and now the Koreans are hawking and what every luxury consumer on Earth is buying. They aren’t buying luxury cars for little trips down memory lane that they could only ever experience vicariously; Cadillac is not Morgan, Bristol, or Caterham.
Luxury automakers are supposed to lead by being objects of status to covet and celebrate; to show what the cutting edge is. You don’t do it by making the past more important than the future. Nobody works backwards to glorify their past by downplaying their future.
And if you’re still getting hung up on that nonsense about hard-riding German cars, why don’t you make an appointment with your nearest Mercedes dealer to test-drive an E or S-class. When set on comfort, you won’t think of hard-riding.
Because you’re right; nobody wants a hard-riding German car. Even Mercedes knows this, as they already offer soft-riding German cars that American luxury consumers have been buying in droves for decades now.
If you could find a hard-riding German luxury car that WASN’T badged with M or AMG, you might have a case. Otherwise, I’m not buying your ‘hard-riding’ guff, and neither are hundreds of thousands of American luxury consumers.
But if you’re going to default to the old ‘you’re not American, you wouldn’t understand’, then I would go one step further and tell you that being or not being American has no bearing on how right or how wrong you may be.
I don’t think you’re stupid. I really don’t think you are an embodiment of the ‘uneducated American’ stereotype.
I just think you’re impressions of an ‘US vs. the world’ are horribly tainting your judgement, as it’s something that your entire perception of luxury hangs upon. If it’s not about America vs. Germany, could the current American luxury car market be described in some other way?
I hope you do have some other way of describing the luxury car market, because the sales numbers say otherwise, and I don’t think that many Americans are duped into buying German or Japanese without considering the ride quality, as the American population isn’t convinced that American luxury automakers have an undisputed monopoly on soft-riding luxury cars.
Grawbuddy, thanks for completely misconstruing what I actually wrote, which seems to be your specialty. I guess you can’t really make a coherent case against what I’ve written, so you put forth a caricature as being my view, in order to “defeat” it.
You’ve latched onto one phrase were I said I don’t think Cadillac should be making “cost no object” cars like Rolls Royce. I could have said Maybach, or Duesenberg. Please learn the difference between mass production cars and limited edition, hand-built ones. Cadillac has always been a mass production brand. I’ve long said that they should not be selling cheap decontented “base” versions under the Cadillac name, as they are doing right now. I’m all for the quality being as high as any other mass production car maker, such as MB. But realize that Cadillac/GM is in business to make money, not an artistic statement of virtual inattainability except by the 1% of the 1%. That’s something you’ve clearly never understood, based on your prior postings.
Cadillac has clearly abandoned it’s prior values in pursuit of being a BMW imitator. If you can’t understand that, you are not observant or you aren’t familiar with Cadillac’s prior values. My guess is that you’ve never ridden in what I would call a real Cadillac. And while I don’t see things in terms of “US vs. the world” as you claim, it does clearly take an American to understand what Cadillac has meant to Americans. Now I might be able to create a product that Japanese would love and would buy, but I don’t think I can claim to understand Japanese culture as well as someone who grew up in Japan. That’s not xenophobic, it’s just reality.
I’m of German ancestry myself, but it’s clear that there are cultural differences between American and German drivers (yes with exceptions, but I mean generally), as well as differences between German and American typical roads and trip length on those roads. Same for Japan, Korea, China, Sweden, UK, etc.
Why do Volkswagens sell so poorly in the US vs. their sales in the rest of the world? It’s not because they’ve been late to the US market, in fact VWs were probably the first serious postwar import brand to compete with the US “Big 3” (or “Big 4” if you count AMC), with their “bug” and “bus”. The reason I think VW does not sell well in the US is that they don’t adapt their cars to American tastes, for example many of their cars don’t offer automatic headlights at all, while some offer them only on upper trim levels. German drivers – I’m told – like to be “busy” while driving, so they don’t mind flipping switches and pushing buttons. American drivers expect certain things to be done automatically. VW tries to push their “made for Germany” or at least “not adapted for the US” cars in the US, and it doesn’t work. Again that’s not about xenophobia, it’s about one market having significant differences from another. As observed by the salesmen of the “Music Man”, ya gotta know the territory.
I realize that you can’t seem to accept it, but there is a difference between traditional German views on luxury autos and American views on the same. Google it if you haven’t figured it out for yourself. And it makes sense that cars built for short trips on the Autobahn aren’t going to be engineered and tuned the same as cars built for US highways and US commutes on local roads. It’s further ABSURD that Cadillac would test any of its cars on the German Nurburgring track, and expect “good times” there to translate into strong US sales, which they haven’t. I could see maybe Corvette, Camaro, Viper, Challenger, Mustang (even though they don’t) testing there, or Ferrari, Porsche, Maserati – but not Cadillac or any other luxury brand. The fact that they do tune some of the Cadillacs for the Nurburgring makes them WORSE CARS in my opinion, because at those prices they are trading off ride quality for sport performance, something unacceptable in a true luxury car.
BTW Grawdy, you’ve always got the right to not read my opinions here. You do not get to caricature what if written and then claim it’s what I’ve actually said. And sorry but I’m not going to adapt my writing to a style that you’d prefer.
Drew,
The apologists hang their hats on old man’s ride as the only justification for the cars Cadillac is trying to sell today. The mantra that we are on death’s door and no longer in the car market Is necessary to back up that theory.
I can’t speak for anyone but myself. I have quite a few more car purchases left. Don’t know who will sell me those cars but I have a pretty good idea of who won’t.
The Cadillac I have now is a gussied up Cruze. One for the price of two. City commuter with too much cheap interior crap. No good in the highway traffic for lane change or passing situations.
If a person has the time to avoid highway traffic or drive down the sidewalk to their destination they must be the old folks with nothing left to do but die.
I’m busy. Don’t want to avoid traffic or bottlenecks because of an underpowered overpriced car.
This is my last Cadillac. Never thought that day would come but it’s here.
Thi poor excuse for a Cadillac is a 2016 CTS 2.0 AWD Luxury.
The dealership experience should be improved. I can live without free WiFi and lattes. That’s available at Starbucks for $10. Dealers refusing to deal with warranty issues with the excuse that they all do that if the problem.
JDN could jack them up quick, fast and in a hurry if he wanted to. Project Pinnacle is just another way to extract more $$ from dealers. It will do nothing for customers.
The division head is clearly fixated on the German machines. He disdains Cadillac buyers. He doesn’t want the market Cadillac has and chases the market that will never spit on Cadillac.
Not a recipe for success.
“Lack of Value” That phrase succinctly describes what I find wrong with current Cadillac offerings. I just spent one week in a new XTS rental in Chicago and found it competent if uninspiring. I counted 7 or 8 different types of plastic/vinyl on the dashboard alone. The shiny fake wood was only out cheapened (?) by the shiny black plastic center stack. There could have been real leather on the seating surfaces, but it didn’t look or feel (or smell) the part. Cadillac is not even in the same league as Lexus, Infinity, or even the new luxury offerings from Hyundai.
” If you got joy wish they would make Cadillsc with Depends for seat fabric and with a wheel chair option.”
Comments like this are troubling. There are many people with disabilities that use the products you mock. I trust it is not your intent to offend people with challenges.
This is not the only post with this type of language. I am not signing Scott out. Please understand that many people use mobility devices.
The young wise men on this site would be well advised to learn a way to express themselves without disparaging others.
Thanks much
” If you got joy wish they would make Cadillsc with Depends for seat fabric and with a wheel chair option.”
Comments like this are troubling. There are many people with disabilities that use the products you mock. I trust it is not your intent to offend people with challenges.
This is not the only post with this type of language. I am not singling Scott out. Please understand that many people use mobility devices.
The young wise men on this site would be well advised to learn a way to express themselves without disparaging others.
Thanks much
Slipping sales on quality products? Where is the marketing? Management could increase sales if it was their priority but seem to be content with higher profit, lower volume. This is a huge departure for a mass market automaker. Profits must be acceptable for Mary and gang.
Cadillac will never be the luxury leader in the U.S again . Instead of building what the public wants they are building what they ” think ” will sell to a new generation of buyers . There is plenty of evidence out there showing that the trend is starting to shift to what Cadillac use to be known for .
While they continue to chase the German automakers as wanna-be’s , Ford has joined the fight with the Continental which is getting rave reviews for resurrecting the nameplate and giving the consumer the ride quality that even the Millenials are looking for . The public knows what it means to be a Lincoln Continental , being isolated from the road , quality fit and finish , and not over doing the materials in a car , which Cadillac seems to be doing the opposite with 3 to 4 different colors and surfaces that are a bit overwhelming .
Not only is Cadillac chasing others and trying to please both the Chinese and the US ( notice I say the Chinese first)
with the same products there is another manufacturer that is looking to fill the void Cadillac has abanded and that is Genesis . They are on track to deliver 5 to 7 new vehicles , bothe cars and SUV’s by 2020 . The same timetable Cadillac is aiming for .
I am a GM owner and have never bought anything else in my life , but I had an oppratunity to drive a new G90 a few days ago and I was shocked . The car is what Cadillac should be building . It makes the CT6’s interior look just plain / boring . Even something as small as a timepiece in the dash from Elgin adds just that little bit of class that Cadillac over looks . As soon as people get over the fact that Hyundai is the mother to Genesis and they get the reliabilty down , Cadillac should be worried . Cadillac has done the same by moving to N.Y to become more independant from it’s mother GM , but at least you don’t hear of a Genesis coffee shop in SoHo or air travel to the Hamptons courtesy of Cadillac .
I hope the best for Cadillac but an getting increasingly worried that JDN isn’t going to re-invent Cadillac as the Board of Directors have hoped .
Zach, great post and great point about the new Genesis G90. I’ve heard good things about the G90 elsewhere. Regardless of how the G90 actually measures up, it’s sad that Cadillac has nothing to truly compete with it, or with the Mercedes S-Class or Audi A8. That’s a category practically pioneered and certainly dominated by Cadillac, on a mass-production basis (i.e. other than Rolls-Royce or Duesenberg limited production hand-built cars). How does Genesis offer a V8 and Cadillac does not? That said, the G90 looks pretty generic, so at least Cadillac has it beat on styling. Styling seems to be one of the last virtues Cadillac has maintained.
Incredible though that Cadillac now only has a 5th place, 8.2% share of the US luxury market. And with Genesis coming in, and Cadillac still chasing BMW rather than blazing its own trail and adhering to its own values, that market share is likely to shrink.
It should be interesting to see what Genesis does with a full line-up. They’ve got Albert Biermann running the brand, a long-time BMW veteran engineer. As such I would expect to see Genesis with a line of cars that attempt to be less-costly versions of BMW’s. If that’s the case, then Cadillac absolutely needs to stop trying to be a budget version of BMW itself, because it will be further squeezed from both sides now. Perhaps Genesis will be the push that Cadillac needs to go back to being Cadillac, going its own way rather than being a BMW imitator (albeit with Cadillac styling).
in terms of Cadillac flagship…you ether can get a LOW RENT XTS or you can get a LARGER CTS as the CT6…Cadillacs flagship cars are vary tarnished and it’s sad to see Cadillac this way….Cadillac needs to do better than the CT6 for a flagship.
Cadillac has become the “Walmart of Luxury Vehicles”. GM, after bankruptcy, 30 plus years of declining market share, and closing of brands, still builds the cars a few incompetent executives want to build-Not cars that customers want. Today’s luxury consumer is educated, informed, and sophisticated. They are not easily fooled by cheap parts and materials sourced from the cheapest suppliers carelessly assembled into mediocre designs. If you disagree with of this, just do one thing. Compare the way the glove box door of any new Cadillac opens with the same function of any new Lexus. Could that be a reason Lexus sells 10,000 more cars per month? Get back to me on that.
Cadillac has become the “Walmart of Luxury Vehicles”. GM, after bankruptcy, 30 plus years of declining market share, and closing of brands, still builds the cars a few incompetent executives want to build-Not cars that customers want. Today’s luxury consumer is educated, informed, and sophisticated. They are not easily fooled by cheap parts and materials sourced from the cheapest suppliers carelessly assembled into mediocre designs. If you disagree with any of this, just do one thing. Compare the way the glove box door of any new Cadillac opens with the same function of any new Lexus. Could that be a reason Lexus sells 10,000 more cars per month?
Rye, the front clip on the CT6 looks ok in my rear view mirror. When I wait for the car to drive by and see 2.0 on the back It’s not a flagship. Just another underpowered poor excuse for a Cadillac.
Cadillac needs a $100.000 dollar TRUE S-Class fighter that looks like the Elmeraj…not an overgrown CTS….other wise there is nothing new and interesting on the table as it is now.
I’d buy a Lincoln over a Cadillac any day….it makes me rad hot angry that every luxury brand is going to sport performance with high prices.
I’m curious. Of all the posters on this thread how many of us actually own a late model Cadillac? Are you currently suffering a Johan doNothng-mobile or do you opine from a car that can be relied upon for simple things like lane change, merge in highway traffic?
Please hold your fire on the defense of poor old JdN. He has been there long enough for the current cars to be drivable. The GM home brew transmission that is in my car was not ready for market. 2016 was the first year for the home brew trans in Cadillac. There is no excuse to foul hook buyers into a car that is only good in the 35 mph zone.
Cheating today’s customers is not the way to build market. It’s a great way to get rid current Cadillac buyers and generate negative word of mouth. People I know drop their jaws when I say this is my last Cadillac.
I’m a second generation lifetime Cadillac buyer. I am not talking about a car from 200 years ago as many want to infer.
Cadillac is the company that innovated the electric starter. Now they can’t put a decent transmission in a car. Read the CT6 forum on the Cadillac owners forum. Lots of trans issues there. Climate control issues. These are not new systems. Cadillac has done them well since Christ was in kindergarten. What’s the problem now?
My husband is an import person. There have been several fine imports in this house over the years. I always loved and bought Cadillac. My husband’s friends teased him because I drove Cadillacs. He would smile and say she knows were the dealers are. She buys what she wants.
I smile when I read posts that Cadillac could compete with Rolls-Royce. That will never happen. And yes, my name is on the title of a Roller. I have no direct experience with Bentley so I cannot comment on that.
So, please fess up. Are you stuck with one of these buggys or are you driving a real car while praising current Cadillac brass.?
Thanks!