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Chevrolet U.S. Sales Down 2.2 Percent To 172,458 Units In March 2017

Cumulative U.S. sales of GM’s Chevrolet brand decreased 2.2 percent to 172,458 units in March 2017.

Chevrolet Sales – March 2017 – United States

Retail sales increased 6.2 percent or 7,785 units to 133,705 units, representing 77.5 percent of total Chevrolet sales for March 2017. That compares to 125,920 retail sales in March 2016, which represented 71.4 percent of total Chevrolet sales.

Fleet sales decreased 23.1 percent or 11,610 units to 38,753 units, representing 22.5 percent of total Chevrolet sales for March 2017. That compares to 50,363 fleet sales in March 2016, which represented 28.6 percent of total Chevrolet sales.

Sales Summary - March 2017 - Chevrolet - United States

SalesSales Mix
Total172,458176,283-2.2%-3,825100.0%100.0%
Sale TypeMarch 2017March 2016March 2017 / March 2016March 2017 - March 2016March 2017March 2016
Retail133,705125,920+6.2%+7,78577.5%71.4%
Fleet38,75350,363-23.1%-11,61022.5%28.6%

Individual model sales performance was as follows:

Chevrolet Sales – Q1 2017 – United States

In the first three months of 2017, cumulative Chevy sales in the U.S. have decreased a slight 0.21 percent to 471,723 units. Notable highlights from the first quarter include:

  • Chevrolet Crossovers:
    • Chevrolet Trax retail sales increased 54 percent
    • Chevrolet Equinox retail sales increased 16 percent
    • Chevrolet Traverse retail sales increased 7 percent
  • Chevrolet Trucks:
    • Cumulative sales of Chevrolet Trucks increased 6 percent, making it the brand’s best first quarter truck sales result since 2008. Key drivers were the Suburban (up 26 percent), Tahoe (up 11 percent), and strong full-size van sales to small business customers and fleets.
    • Chevrolet retail truck sales increased 2 percent
    • Chevrolet Tahoe retail sales increased 9 percent
    • Chevrolet Colorado retail sales increased 7 percent, its best first quarter retail sales performance since 2005
    • Chevrolet Suburban retail sales increased 5 percent
    • Tahoe and Suburban had their best first quarter cumulative and retail sales performance since 2008
  • Chevrolet Cars:
    • Retail car deliveries decreased 11 percent, reflecting industry-wide changes in customer demand
    • Cruze retail sales increased 22 percent
    • Spark retail sales increased 37 percent
    • Volt retail sales increased 39 percent
    • The Volt had its best first quarter total and retail sales ever

Sales Results - March 2017 - USA - Chevrolet

MODELMAR 2017 / MAR 2016MARCH 2017MARCH 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
BOLT EV* 978**3,092 *
CAMARO+2.51% 7,0526,879-17.67%15,298 18,581
CAPRICE-72.04% 2693-40.00%111 185
COLORADO-13.29% 8,4269,718-1.16%22,358 22,620
COMMERCIAL TRUCK* 706**1,872 *
CORVETTE-10.64% 2,4602,753-8.89%5,804 6,370
CRUZE+88.31% 18,6079,881+44.79%53,923 37,241
EQUINOX+5.54% 22,67121,480+4.73%62,709 59,879
EXPRESS-7.50% 5,8196,291+13.94%15,399 13,515
IMPALA-22.50% 8,88511,465-27.92%22,022 30,554
MALIBU-35.52% 14,22222,058-39.88%35,005 58,222
SILVERADO-11.58% 42,41047,966-0.39%128,467 128,965
SONIC-28.10% 3,3854,708-39.65%7,620 12,627
SPARK+45.45% 3,3062,273+38.51%7,140 5,155
SS+325.52% 1,217286+183.67%1,529 539
SUBURBAN+1.67% 3,8893,825+25.90%13,445 10,679
TAHOE+18.99% 9,1127,658+11.31%22,653 20,351
TRAVERSE-0.84% 10,65710,747+9.04%29,352 26,919
TRAX+25.76% 6,4985,167+33.76%18,361 13,727
VOLT+14.32% 2,1321,865+39.53%5,563 3,987
CHEVROLET TOTAL-2.17% 172,458176,283-0.21%471,723 472,730

About The Numbers

  • All percent change figures compared to March 2016, except as noted
  • There were 27 selling days in March 2017 and 27 selling days in March 2016
  • Starting in September 2016, GM began reporting sales of the Chevrolet City Express and Low Cab Forward on a single line entitled Commercial Truck

Further Reading & Sales Reporting

GM Authority Executive Editor with a passion for business strategy and fast cars.

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Comments

  1. wish they have another 20% month of SS sales

    Reply
    1. They have moved a lot of SSs last month with that offer. More than half of 3000 for this year are sold already thru April. Depending on how they sell in the next couple of months, GM might do another 2 week or a month 20% campaign, but by then only automatics w/no sunroofs will still be available.
      I got mine in February in orange blast w/stick, sunroof and no spare. Let me tell you, it turns heads. People are taking pictures of it at intersections.

      Reply

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