Sales of GM’s mainstream brand, Chevrolet, decreased 1.9 percent in the United States and increased 3.89 percent in Canada in January 2017.
January 2017 Chevrolet Sales – United States
In the United States, cumulative Chevrolet sales decreased 1.9 percent to 103,808 units in January.
January 2017 Chevrolet retail sales decreased 4.6 percent, or 5,053 units, year-over-year to 103,808 units, representing 76.8 percent of total Chevy sales. That compares to 108,861 retail sales in January 2016, which represented 79 percent of total Chevrolet sales.
The Bowtie brand had the following retail sales highlights during the month:
- Cruze retail sales increased 22 percent, its best January retail sales performance
- Volt retail sales increased 56 percent, its best January retail sales performance
- Trax retail sales increased 40 percent, its best January retail sales performance
- Spark retail deliveries increased 40 percent
- Bolt EVs, which were available in California and Oregon during the month, had the fastest days to turn in the industry at 7 days
- Tahoe retail sales increased 8 percent, its best January retail sales performance since 2008
- Suburban retail deliveries increased 11 percent, its best January retail sales performance since 2008
- Equinox retail sales increased 4 percent
- Colorado retail sales increased 9 percent for its best January retail sales since 2005
- Silverado HD pickup retail sales were up 32 percent, its best January retail sales since 2008
January 2017 Chevrolet fleet sales increased 8.4 percent, or 2,420 units, year-over-year to 31,362 units, representing 23.2 percent of total Chevrolet sales for the month. That compares to 28,942 fleet sales in January 2016, which represented 21 percent of total Chevrolet sales.
Chevrolet Sales Summary - January 2017 - USA
| Sales | Sales Mix | ||||||
|---|---|---|---|---|---|---|---|
| Total | 135,170 | 137,803 | -1.9% | -2,633 | 100.0% | 100.0% | 0% |
| Sale Type | January 2017 | January 2016 | January 2017 / January 2016 | January 2017 - January 2016 | January 2017 | January 2016 | January 2017 - January 2016 |
| Retail | 103,808 | 108,861 | -4.6% | -5,053 | 76.8% | 79.0% | -2.1% |
| Fleet | 31,362 | 28,942 | +8.4% | +2,420 | 23.2% | 21.0% | +2.1% |
Individual model sales performance was as follows:
- Chevrolet Bolt EV sales totaled 1,162 units
- Chevrolet Camaro sales decreased 35.36 percent to 3,588 units
- Chevrolet Caprice sales increased 185.71 percent to 60 units
- Chevrolet Colorado sales increased 16.43 percent to 6,413 units, its best cumulative January sales performance since 2005
- Chevrolet Commercial Truck sales, comprised of Chevrolet City Express sales and Chevrolet Low Cab Forward sales, totaled 482 units
- Chevrolet Corvette sales decreased 15.86 percent to 1,263 units
- Chevrolet Cruze sales increased 38.9 percent to 19,949 units, its best cumulative January sales performance
- Chevrolet Equinox sales decreased 5.38 percent to 17,574 units
- Chevrolet Express sales increased 48.37 percent to 4,322 units
- Chevrolet Impala sales decreased 39.93 percent to 5,972 units
- Chevrolet Malibu sales decreased 43.19 percent to 8,377 units
- Chevrolet SS sales decreased 27.27 percent to 64 units
- Chevrolet Silverado sales decreased 6.1 percent to 35,553 units while the Silverado HD had its best cumulative sales result since 2008
- Chevrolet Sonic sales decreased 43.04 percent to 2,095 units
- Chevrolet Spark sales increased 51.2 percent to 1,695 units
- Chevrolet Suburban sales increased 72.29 percent to 5,634 units
- Chevrolet Tahoe sales decreased 5.13 percent to 5,881 units
- Chevrolet Traverse sales increased 17.17 percent to 8,218 units
- Chevrolet Trax sales increased 40.34 percent to 5,257 units, its best cumulative January sales performance
- Chevrolet Volt sales increased 61.75 percent to 1,611 units, its best cumulative January sales performance
Sales Results - January 2017 - USA - Chevrolet
| MODEL | JAN 2017 / JAN 2016 | JANUARY 2017 | JANUARY 2016 |
|---|---|---|---|
| BOLT EV | * | 1,162 | * |
| CAMARO | -35.36% | 3,588 | 5,551 |
| CAPRICE | +185.71% | 60 | 21 |
| COLORADO | +16.43% | 6,413 | 5,508 |
| COMMERCIAL TRUCK | * | 482 | * |
| CORVETTE | -15.86% | 1,263 | 1,501 |
| CRUZE | +38.90% | 19,949 | 14,362 |
| EQUINOX | -5.38% | 17,574 | 18,574 |
| EXPRESS | +48.37% | 4,322 | 2,913 |
| IMPALA | -39.93% | 5,972 | 9,942 |
| MALIBU | -43.19% | 8,377 | 14,746 |
| SILVERADO | -6.10% | 35,553 | 37,863 |
| SONIC | -43.04% | 2,095 | 3,678 |
| SPARK | +51.20% | 1,695 | 1,121 |
| SS | -27.27% | 64 | 88 |
| SUBURBAN | +72.29% | 5,634 | 3,270 |
| TAHOE | -5.13% | 5,881 | 6,199 |
| TRAVERSE | +17.17% | 8,218 | 7,014 |
| TRAX | +40.34% | 5,257 | 3,746 |
| VOLT | +61.75% | 1,611 | 996 |
| CHEVROLET TOTAL | -1.91% | 135,170 | 137,803 |
January 2017 Chevrolet Sales – Canada
In Canada, cumulative Chevrolet sales increased 3.89 percent to 8,118 units. Individual model sales performance was as follows:
- Chevrolet Bolt EV sales totaled 6 units
- Chevrolet Camaro sales decreased 8.33 percent to 88 units
- Chevrolet City Express sales decreased 80.3 percent to 13 units
- Chevrolet Colorado sales decreased 5.18 percent to 293 units
- Chevrolet Corvette sales increased 14.29 percent to 32 units
- Chevrolet Cruze sales decreased 21.98 percent to 1,136 units
- Chevrolet Equinox sales increased 42.18 percent to 1,291 units
- Chevrolet Express sales decreased 19.01 percent to 213 units
- Chevrolet Impala sales increased 16.98 percent to 124 units
- Chevrolet Malibu sales decreased 33.12 percent to 412 units
- Chevrolet Silverado sales increased 6.11 percent to 2,954 units
- Chevrolet Sonic sales increased 76.7 percent to 364 units
- Chevrolet Spark sales increased 104.29 percent to 143 units
- Chevrolet Suburban sales decreased 63.01 percent to 54 units
- Chevrolet Tahoe sales decreased 15.63 percent to 108 units
- Chevrolet Traverse sales increased 55.28 percent to 250 units
- Chevrolet Trax sales increased 1.06 percent to 381 units
- Chevrolet Volt sales increased 172.34 percent to 256 units
Sales Results - January 2017 - Canada - Chevrolet
| MODEL | JAN 2017 / JAN 2016 | JANUARY 2017 | JANUARY 2016 |
|---|---|---|---|
| BOLT EV | * | 6 | * |
| CAMARO | -8.33% | 88 | 96 |
| CITY EXPRESS | -80.30% | 13 | 66 |
| COLORADO | -5.18% | 293 | 309 |
| CORVETTE | +14.29% | 32 | 28 |
| CRUZE | -21.98% | 1,136 | 1,456 |
| EQUINOX | +42.18% | 1,291 | 908 |
| EXPRESS | -19.01% | 213 | 263 |
| IMPALA | +16.98% | 124 | 106 |
| MALIBU | -33.12% | 412 | 616 |
| SILVERADO | +6.11% | 2,954 | 2,784 |
| SONIC | +76.70% | 364 | 206 |
| SPARK | +104.29% | 143 | 70 |
| SUBURBAN | -63.01% | 54 | 146 |
| TAHOE | -15.63% | 108 | 128 |
| TRAVERSE | +55.28% | 250 | 161 |
| TRAX | +1.06% | 381 | 377 |
| VOLT | +172.34% | 256 | 94 |
| CHEVROLET TOTAL | +3.89% | 8,118 | 7,814 |
About The Numbers
- In the U.S., there were 24 selling days in January 2017 and 24 selling days in January 2016
- In Canada, there were 24 selling days in January 2017 and 24 selling days in January 2016
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Chevrolet sales results
- Running Cadillac sales results
- Running Buick sales results
- Running GMC sales results
- January 2017 GM sales results
- U.S. January 2017 GM sales results
- January 2017 Cadillac sales results
- January 2017 Buick sales results
- January 2017 GMC sales results
- GM Canada January 2017 sales results
- GM China January 2017 sales results
- Global January 2017 Cadillac sales results
- U.S. January 2017 GM sales results
Comments
Quiero hacer una pregunta corepecto a la chevrolet Silverado 2500
Hi Mario,
Please ask your question in the GM Authority Chevrolet forum here:
http://gmauthority.com/blog/forum/chevrolet-forum/
Cheers,
Alex
Malibu is in Chrysler 200 territory. We may be entering a time when only certain automakers produce midsizers.
This makes me sad.
Too short of a time frame (one month) to make any informative conclusions.
The Malibu saw a 17% increase in sales volume during the entire 2016 calendar year… hardly sad:
http://gmauthority.com/blog/2017/01/general-motors-december-2016-sales-figures-numbers-results-united-states/
Meanwhile, the segment sales volume leader — the Toyota Camry — saw sales drop 25 percent to 20,313 units. All in all, the Camry has traditionally outsold the Malibu at a 2:1 ratio, so things seem normal as the crossover craze continues.
I’ll add an general anecdotal story that my brother told me from at a Subie dealer . He overheard a salesman talking with a 20-something young woman. She was interested in the Crosstrek or Forester. The salesman asked if she was interested in eyesight. She said that yeah, I want to be able to see out of it.
My interpretation is this person is not invested in the process, and is likely to rip herself off. Even if discount ads open her mind away from the Subaru cult, she won’t have the tolerance to sift through 4 or 5 different qualifying rules on top of the option packaging.
I looked at the Cruze and Malibu site’s build & price and then dealer cars on cars.com and this system of selling cars is retarded.
The option packages are illogically grouped trying to squeeze every last ATP $. So very few actually order a car the way they want. And later dealers basically bribe us (discounting) to settle for a percentage of the car we could have ordered. No one really wins.
Why is the Malibu Premier sunroof option packaged with 19″ wheels (or anything)? Why aren’t the better headlights and driver awareness standard on Premier? To be fair the Malibu is organized much better than Cruze.
Why are there so many options to the Cruze Premier? It should be very near loaded. Why is leather not on LT? Sunroofs are stupidly packaged with interior features. Ground effects and spoiler are offered that show up on no dealer cars. RS could be a multi-trim decent performance package.
The point is, this is a factor that erodes brand loyalty. It certainly doesn’t help draw in anyone new and that is necessary.
You are not alone in the “What the hell is Chevy doing with these stupid packaged options club?” I totally understand them putting vehicles on the lots packaged with the options people are choosing most often, but they should really open up the order books like they used too for those who want to build a vehicle most suited to their needs. There are those consumers who would be willing to wait for that car to be built for them.
If they did it that way, they would also have a better idea for what should go on the lots in the first place. I’d guess dealers like to stock optioned up, higher margin cars and have room to bargain down.