For most Chevrolet fans, the golden Chevy Bow Tie is an absolutely iconic brand. Nevertheless, Chevy is moving away from the golden Bow Tie in favor of a black Bow Tie badge. In fact, if one looks closely, they’ll find that only one 2025 Chevrolet Equinox trim actually features a golden Bow Tie badge.
2025 Equinox LT
2025 Equinox LT with Midnight Edition package
For the moment, the only 2025 Chevrolet Equinox trim level that features a golden Chevy Bow Tie badge is the entry-level LT. The rest of the 2025 Equinox lineup, including the sporty RS and outdoorsy Activ, incorporate a black Chevy Bow Tie badge. Not only that, but equipping the 2025 Chevrolet Equinox LT with the Midnight Edition package deletes the golden Bow Tie in favor of a black badge.
Indeed, if ever there were any doubt whether or not Chevy is actively moving away from the golden Bow Tie, the 2025 Chevrolet Equinox is yet further evidence that this is in fact the case. Nevertheless, some Chevy fans may be left wondering why the brand is ditching the iconic golden Bow Tie. Well, according to GM Authority sources familiar with the matter, a black Chevy Bow Tie is more appealing to a younger audience, whereas the golden Bow Tie is slowly losing favor.
Indeed, as GM moves towards electrification across its light-duty portfolio, its revitalizing its various brands with a number of different rebranding efforts. GM as a whole underwent a rebranding in early 2021 with the unveiling of a new corporate logo that incorporates a lowercase script for the letters “g” and “m,” with the “m” underlined and a square border with rounded edges around the perimeter. The new logo is meant as a nod to GM’s vision of zero crashes, zero emissions, and zero congestion.
As for the all-new, ICE-powered 2025 Chevrolet Equinox, highlights include the turbocharged 1.5L I4 LSD gasoline engine, while an updated version of the GM D2 platform provides the underpinnings. Production takes place at the GM San Luis Potosi plant in Mexico.
Comments
Boy, the price of this thing is WAY up over the ’24. I priced one yesterday and compared to the $30,900-ish for the ’24, I now came up with $33,500-ish. Some features are gone, some new ones added. But that’s more than comparable trims of ALL its competitors, save the Subaru Forester. And, as predicted, discounts are miniscule. Good luck with that, GM. Might want to ramp up those $10K dealer discounts, sooner rather than later.
I hate that blackout emblem on any vehicle. What is it supposed to represent, “look at me, I is baddd” give me the good ol’ fashioned gold bowtie any day.
I prefer the actual “good ‘ol fashioned” metallic blue bowtie over both.
That’s it. Take another icon and flush it away.
It’s just like the black wheels available on most vehicles. Some say black is sportier than gold or silver.
I for one like it and like the black lettering. Can’t wait to get my new 2025 Equinox. It is built just waiting for it to be shipped. I wish my 2024 3500hd had the black letters
As an owner of a 2022 Equinox Premier, I stopped by the local Chevy dealer yesterday to check out a new LT and a new RS. I like the looks and trim of the LT over the RS. Honestly, I can’t say, I’ll stand in line to buy either one. I have had 6 NOX’s since 2010. My last two Premier models were really nice and well equipped. My 2022 is SUMMITT White, no longer available in RS unless you spend $995 for the White paint optional color. The LT has most of what I want but what about a power passenger seat? I absolutely hate the red inserts in the RS, who thought this was upscale? I asked my wife what she thought of the new NOX. She said maybe we should look elsewhere since neither the LT or the RS look very good. Forget the fake off road model, it’s a joke!
Sadly, there’s so many other great options out there. I was hoping GMC Terrains would be available, but it looks like 2026 models may come out next year.
So happy we got our 2024 Trax LS in Blue Glow with the classic gold bowtie and the silver 17″ aluminum wheels.
Anyone remember when Chevy bow ties were unmistakably, irrevocably blue? They were, for the most part, well into the 1980s, when advertising for some of the sporty models proclaimed “BEWARE THE RED BOW TIE.” They were soon replaced by the current (and soon-to-be retired) gold bow tie. Oh well–I guess if nobody cares to identify the make they’re driving, the black look is okay. (Today’s cars, trucks and SUVS look all alike to me anyway!)
I’ve always preferred the Blue myself.
My Mom had a blue bow tie on her 2004 Impala.
I wish GM would leave perfect alone. The bow tie should just stay gold. Make the black bow tie an outrageously overpriced extra like that type of crap usually is.