General Motors has unveiled a new corporate logo. The new GM logo incorporates lowercase script with the “m” underlined, surrounded by a square border with rounded edges. The new logo is intended to acknowledge General Motors’ latest focus on electric vehicle technology and vision for a world with zero crashes, zero emissions, and zero congestion.
“As GM amplifies its EV message, it has also created a revitalized brand identity designed for a digital-first environment,” General Motors states in a press release. “The new logo builds on a strong heritage while bringing a more modern and vibrant look to GM’s familiar blue square. The new brand identity extends to technology brands including Ultium. The team of GM designers tasked with creating the new logo considered how to balance the history and trust inherent to the existing design with GM’s vision for the future.”
The new General Motors corporate logo will feature a variety of different colors, including several blue tones, the latter of which is intended to “[evoke] the clean skies of a zero-emissions future and the energy of the Ultium platform.” The underlined “m” is intended to look like an electrical outlet.
The updated corporate logo will be used in all corporate communications going forward, and coincides with the launch of a new marketing campaign titled “Everybody In,” which will promote The General’s range of all-electric vehicles designed to fit the lifestyle and budget of every new car buyer, including for work, adventure, performance, and family. The range of new EVs will include Cadillac, GMC, Chevrolet, and Buick products.
General Motors has announced it will launch 30 new all-electric vehicles worldwide by the 2025 calendar year, with more than 40 percent of GM’s U.S. portfolio equipped with battery-powered propulsion by the end of 2025.