General Motors has just announced that it will open the first The Durant Guild Experience Center in the city of Shanghai.
The automaker announced that the lifestyle and high-end imported vehicle platform for China will inaugurate its first location in the Asian country, with the opening of the all-new The Durant Guild Experience Center Shanghai on Tuesday, August 20th. That same day, GM China’s new commercial arm will officially begin its commercial rollout with the launch of the 2025 Chevy Tahoe in the Chinese market.
Notably, the all-new Experience Center Shanghai represents the first permanent installation of GM’s premium imported vehicle and lifestyle platform in China since the establishment of the company’s new business unit in September 2022. Until now, The Durant Guild has only had a temporary exhibit in the same city called “The Durant House,” displaying a small collection of GM’s iconic vehicles.
As such, The Durant Guild Experience Center Shanghai will become the platform’s flagship store in China. After the official unveiling of its first products for the Chinese market, GM’s new subsidiary accelerated its market layout and created a complete online and offline multi-channel where users connect directly to the ecosystem. The new Experience Center in Shanghai will complement the online sales channel.
GM China says the new The Durant Guild Experience Center Shanghai adopts the design concept of “customer-oriented, experience first” with an art gallery-style experience. The space will not only showcase The Durant Guild’s style and products, but will also provide customers with an immersive, exceptional and unique journey, based on the lifestyle concept and the endless high-end possibilities offered by the platform.
The all-new Experience Center Shanghai will officially open its doors to the public on August 20th, alongside the simultaneous launch of the 2025 Chevy Tahoe as the first product in The Durant Guild’s line of iconic American-made vehicles planned to be introduced to the Chinese market. The company will select GM flagship models for discerning customers looking to distinguish themselves from the local vehicle offering.
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Comments
How many Tahoes/Yukons/Hummers do they think they will sell in Shanghaii? I was just there for a business trip, and they are bigger than anything there short of a bus. Seems like a massive waste of money for GM.
Exporting American made (non-military use and non-high-tech) products to China is good for our trade deficit and economy. I hope GM and other US companies are very successful.
Stick me with fork, I’m done!
Your pop up ads are just annoying. I can’t open a single article without waiting for the page to settle. Even then more ads appear, and I just close the email.
It’s nice that GM is using / honouring the Durant name. It be better if they gave GM founding family a bag full of money. Without Billy Durant, there would be no GM and no Chevrolet for that matter.
He died near broke running a bowling alley.