Toyota unveiled the 2024 Tacoma last year, debuting an all-new fourth generation complete with new styling, new powertrain options, and a new trim level. Offered as a rival to the Chevy Colorado and GMC Canyon, the 2024 Toyota Tacoma offers multiple off-road-oriented trim levels aimed specifically at enthusiasts, including the new Tacoma Trailhunter and the Tacoma TRD Pro. Now, we’re taking a closer look at pricing for the off-roader Tacos to see how it all lines up against the GM rivals.
Hopping right into it, the Toyota Tacoma Trailhunter is priced at $64,395, while the Tacoma TRD Pro is $65,395. By contrast, the Chevy Colorado ZR2 starts at $48,395 and the ZR2 Bison at $60,540. Meanwhile, the GMC Canyon AT4X AEV Edition has a starting price of $65,995, placing it at the higher end alongside the Tacoma TRD Pro.
- Tacoma Trailhunter: $64,395
- Tacoma TRD Pro: $65,395
- Colorado ZR2: $48,395
- Colorado ZR2 Bison: $60,540
- Canyon AT4X: $55,895
- Canyon AT4X AEV: $65,995
As covered previously, the 2024 Toyota Tacoma debuts new styling, including high-mounted headlamps and functional side air intakes. New powertrain options include a turbocharged 2.4L i-Force engine delivering up to 278 horsepower and 317 pound-feet of torque. Opting for the hybrid i-Force Max pushes even further, offering 326 horsepower and 465 pound-feet of torque.
2024 Toyota Tacoma
Chevy Colorado ZR2 Bison
Meanwhile, the Chevy Colorado ZR2 Bison and GMC Canyon AT4X feature the TurboMax 2.7L I4 L3B engine, which generates slightly less output than Toyota’s hybrid i-Force Max, producing 310 horsepower and 430 pound-feet of torque.
All of the models mentioned are equipped to handle the rigors of off-roading. The Tacoma TRD Pro, for instance, offers an approach angle of 33.8 degrees and a ground clearance of 11 inches, as compared to the Colorado ZR2 Bison’s 38.2-degree approach angle and 12.2 inches of ground clearance.
The 2024 Toyota Tacoma is on sale now.
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Comments
The ZR2 and Bison provide more truck for less with stock features including rock sliders and front and rear locking diffs not present on the Tacos (rear only). The Bison comes with Boron skid plates (vs sh!t aluminum), a winch ready bumper and 35’s on bead lock rims, DSSV shocks and bump stops, while the top spec Taco has none of these and requires cutting to fit 35’s. The Bison is the most ‘turn key’ capable off road truck available.
And yet, what % will ever take these parking lot queens off road? I’m guessing less than 10% will ever go off road within the first 5 or 6 years of it’s life.
For all those people out there complaining about gas prices, STFU. You all deserve what you get and pay for when buying these trucks and fat SUV’s.
True, and so what. I live in a mountain west state where people actually much more frequently use these trucks as intended. The day after I bought my ZR2 I took it off road – to each their own.
According to fuelly, ZR2’s are off road all the time. I doubt these will average 10MPG. 15 yes, but 10 indicates significant off road/towing mileage. Taco on the other hand…..
I am a GM guy, but the Gladiator is the most turn key off roader available.
For more money, the Rubicon X comes with much less HP/Torque, smaller tires, less skid plates, sh!t break over due to the length, etc, and as a top spec ‘stock’ truck it is less capable than the ZR2/Bison, period. But, the Bison is about as maxed as the Colorado can get, while the possibilities of the Gladiator are only limited by how much you want to spend. Heavily modified Gladiators (on 37s-40’s) are way more capable than the Bison, but they still have reliability issues associated with all Stellantis vehicles. I go all over southern Utah frequently with Taco, 4Runner, FJ, Wrangler and Gladiator friends and am quite aware of each vehicles pros and cons rock crawling, sand and desert running.
And they come with the less-than-stellar Jeep reliability…
$48,400 to $65,400. You have got to be out of your mind. Man these things have gotten way out of line on price.
These are not base trucks, they are factory lifted with numerous accessories – It would cost A LOT more to take a stock Colorado to make it into one of these. I’m glad GM got serious about building off road trucks – the Silverado ZR2 isn’t quite there yet, but its improving. GM can’t make these fast enough, none of my local dealerships ever has a ZR2 or Bison in stock.
mvb: Well, that’s assuming that the “base trucks” aren’t way over-priced as well.
You may be a small minority who actually go off road with your truck. But like I said above for the vast majority of these over-priced trucks, less than 10% will ever take them off any pavement in the first “5 or 6 years”.
And who cares what they do or don’t do with these trucks – not our judgment to make. Absolutely <10% of these trucks (like full size trucks) will ever go off-road on purpose, but the owner likes the look. Similar to a sports car, but with utility.
Great. So don’t b**ch when gas prices are high and your gas hog trucks that maybe get 15 mpg are eating your lunch.
Trucks were purpose built for a reason, and now every goob thinks it’s cool to stick on over-sized tires and the obligatory drop hitch and ball to round off the look. You know, so they look cool going to the mall or TGI Friday’s for wings and such.
Oh, did I forget the also mandatory bull balls hanging from under the rear bumper?
Don’t care about fuel prices at all – my ‘gas hog’ truck on 33’s is a diesel and I never get below 20 MPG in the city – worse yet, my daily driver is a Tesla. Not sure why you care what others decide to buy or do with their vehicles and what they pay for fuel. Enlighten us on what vehicle we all should be driving.
Only when dumb people quit paying the ridiculous prices will the prices will come down.
Problem is, dumb people outnumber smart people.
Part of it is the income inequality from the costal cities to the heartland. Lots of people making 3-4X what people in the heartland are on the coast…. Surprisingly with houses that are half as big as those in the heartland…… and they buy European cars and the largest iPhone each year without hesitation, yet can’t afford their mortgage. To them, these cars are pocket change. American brands are trying to court us blue collar joes and those costal cash cows. What needs to happen is an equalizing of living costs and wages and this will stabilize for both groups of people. Quickest way to doing that is IMHO, is closing the border. When illegals can dig holes and package meat for 5$/hr, corporations will pay financiers high 6 figures to play money games. When companies are required to hire Americans, driving up wages, corporate level jobs will stabilize, and all supporting jobs down to farmers/retail.
STOP BUYING!!!! No mall crawler is worth $40k in the midsize segment!!
BTW, the top spec Corolla-based RAV4 cost $40k now.
There’s a reason the trax is the fastest growing nameplate in the segment. Toyota is high out of its mind. I complain about GM/ford, but they aren’t bad compared to Toyota.
If I have to guess the new equinox will be a big hit for this exact reason, even though I would prefer Toyotas 2.5 to the 1.5 turbo Chevy, I’m not paying truck prices for a car
mvb: Again, you keep looking at this wrong. It’s like the 350 pound guy, who when confronted about his weight, looks at the 400 pound guy and says look how fat he is.
IMO, a 40 grand Rav4 is even more of a joke that these trucks! That 40 grand Rav4 should truly be 25 grand. Why do you think Toyota makes so much money? Sheep keep paying them way more for those Toyo-turds and buying tons of them. But it doesn’t make them worth 40 grand. There isn’t a single truck on the list above that is worth a dime over 35 grand. Even that is too high.
And because of their “reliability”……when it is no different from any other car.
Ya. That “Toyota reliability” is and has been about the same as most any brand for the past 30 years. But just like Buick getting stuck with being branded the old person’s cars, Toyota has gotten stuck with this farce of being more reliable than others. And as they should, Toyota has marketed the living daylights out of it. Sheep will be sheep.
Toyota going price themselves out the Ranger , Colorado are cheaper across the board
Who cares